Short-term lender CashCash will make its first appearance as a NASCAR partner this week with David Gilliland during the fan-favorite Irwin Tools Night Race at Bristol (Tenn.) Motor Speedway. The company's green and white colors will adorn the No. 38 Ford Fusion as primary sponsor for Saturday night's 500-lap short-track event.
The state-licensed CashCash offers short-term loans to customers in Tennessee as well as California, Idaho, Texas, South Dakota, Utah and Wisconsin. The Los Angeles-based company offers an online application at www.cashcash.com and is committed to responsible lending practices.
"The Bristol Night Race is always a lot of fun and really action-packed, so CashCash couldn't have picked a better race to join us at the track," said Gilliland, who has 18 Sprint Cup Series starts under his belt at the famed .533-mile bullring oval. "I can't wait to get that paint scheme out under the lights."
The partnership will be CashCash's first foray into NASCAR.
"We are excited to support David Gilliland and Front Row Motorsports in what's always one of the most exciting races of the year," said Eric Welch, president of CashCash. "And we hope the NASCAR fan base will take a look at us for their short-term cash needs."
Saturday night's race will air on the NBC Sports Network with coverage beginning at 7:30 p.m. ET.