BK Racing Partners with Interscope Recording Artist, Yelawolf for Talladega

BK Racing has partnered with Interscope Records Recording artist, Yelawolf for this weekend's race at Talladega Superspeedway

 

Yelawolf, a Slumerican/Shady Records/Interscope Records recording artist from Gadsden, Alabama, will be joining the BK Racing stable with a special paint scheme on board JJ Yeley's No. 23 Toyota. Yelawolf's new album, Love Story, is currently debuting at No. 1 on the Billboard R&B/Hip Hop Chart and No. 3 overall on the Billboard Top 200 Album Chart. Watch the videos for Yelawolf's current single, "American You" HERE and "Best Friend," featuring Eminem, HERE.

 

"NASCAR provides a unique opportunity for athletes, brands, artists and media properties to crossover, integrate and/or triangulate their marketing efforts," team co-owner, Anthony Marlowe commented. "From our experience, this weekend's campaign at Talladega between Yelawolf, NASCAR, MAXIM Magazine, MAXIM Fantasy Sports, and BK Racing will not only be highly successful, but will also provide a massive media value return to all involved." 

  

The Boston Globe raved, "if you scratch his songs' surfaces, you hear a smart, sensitive outsider searching for some solace. The disc's best moments come when the songs smolder."

 

Yelawolf and BK Racing driver, JJ Yeley, will be holding a Question and Answer session, followed by a photo opportunity at the No. 23 transporter on Sunday, May 3rd at 9:15am. The team invites all media and fans to stop by.

BK Racing PR

Speedway Digest Staff

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