Larson, who has confidently taken advantage of opportunities throughout his career, cites winning all three races at the 2011 4-Crown Nationals at Eldora Speedway as his big “leap moment.” In winning all three races in one night, each in a different class of car, Larson became only the second driver ever to do so. That feat helped elevate the talented young dirt-track driver to the national scene and aided in launching his NASCAR career. Through the AXE® White Label Collective, Larson will have the chance to help racing enthusiasts prepare to seize their own “leap moment.” All fans 18 and older are encouraged to enter for a chance to win.
This is not Larson’s first involvement outside of the race car with AXE®. As last season started, Larson was featured in a national commercial for the AXE® Peace line, which also served as the primary partner on Larson’s No. 42 Chevy during NASCAR’s first stop at Richmond International Raceway last year.