Dogecoin and reddit will partner with Phil Parsons Racing for the final time this season at Talladega (Ala.) Superspeedway on Sunday afternoon. The partnership was made possible by funding from t-shirt sales after the team experienced an overwhelming demand for the shirts worn by the Phil Parsons Racing crew earlier this season. With presales reaching 6500 shirts in just 10 days, a partnership with Dogecoin and reddit was confirmed for the No. 98 Ford Fusion driven by Josh Wise at Talladega Superspeedway. Now, the team looks to extend both the partnership and creative fundraising into the 2015 race season.
"I'm amazed by the support that we've seen from the Dogecoin and reddit communities," commented Wise. "This partnership has been so great for both myself and Phil Parsons Racing. We're a small team, but we've received an unbelievable amount of support from the Dogecoin and reddit communities this year. Bringing this sponsorship back to the track where it all started, Talladega Superspeedway, is a very special opportunity for both the No. 98 Phil Parsons Racing team and me."
Earlier this week, the website TheDogeCar.com launched to share the story of the historical crowd funding effort that brought this sponsorship to life. Additionally, it also offers a new selection of merchandise to carry this partnership into the 2015 NASCAR race season. Available items include an "official Dogecar sponsorship coin" minted by Provident Metals, 2015 DogeCrew t-shirts, hoodies, and crew shirts. Preorders will be accepted through November 15, 2014, with the proceeds being applied to the 2015 race season.
"I knew the online community was powerful, but I never expected this relationship to reach this level," commented Phil Parsons, team owner. "As far as I know, this is the first online fundraising effort that has been able to fund sponsorship for a NASCAR team, and to think that we've been able to raise enough money for three races is incredible. We're hopeful that we'll be able to continue this partnership for many years to come as even more people from the Dogecoin community get involved with the program."
This weekend, the No. 98 Dogecoin / reddit Ford Fusion will have a slightly different look than it has in past weeks. Included in the paint scheme will be the word "dogecoin" written in Chinese characters to symbolize its status as a worldwide currency, and help incorporate the entire Dogecoin community on a worldwide scale.
Earlier this year, reddit user and tech fan Denis Pavel noticed a plain black car with a driver he felt 'raced the wheels off the car' during a NASCAR Sprint Cup Series race. The lack of sponsorship caused Pavel to think of some of the significant fundraisers that he's witnessed on the reddit platform, and drove the 16-year-old to utilize the Dogecoin currency to raise sponsorship funds for Wise. Setting and exceeding their goal within the opening week, Dogecoin and reddit partnered with Phil Parsons Racing for the spring race at Talladega Superspeedway, the Sprint All-Star Race at Charlotte Motor Speedway, and now again this fall at Talladega Superspeedway.