BK Racing announced today a partnership with Rinnai, manufacturer of North America's #1 brand of Tankless Water Heaters for the 2014 NASCAR season with the first race being the upcoming NASCAR Sprint Cup Series race at Sonoma Raceway on June 22. Rinnai will ride-along with the No.26 car driven by Sunoco Rookie of the Year contender Cole Whitt.
"We are thrilled to be partnering with BK racing and talented driver Cole Whitt" said Susan Mittelbrun, Rinnai Vice President of Marketing. "Rinnai is continuously investing in creative ways to connect with our customers, and we are excited about our partnership with BK Racing as it is a valuable way to engage with both our trade and consumer audiences."
"We are very proud to showcase the Rinnai brand at Sonoma Raceway," said Anthony Marlowe co-owner of BK Racing. "The innovative design behind Rinnai Tankless Water Heaters provides hot water only when you need it, which is unbelievably efficient and can save on your energy bill. We are optimistic that Cole Whitt's road course prowess will enable us to grow our sponsorship with the No. 1 selling brand of tankless gas water heaters in North America."
BK Racing PR