Hillman Racing today announced that Gallery Furniture will be the primary sponsor of the No. 40 Chevrolet SS driven by Landon Cassill this weekend at Texas Motor Speedway. Gallery Furniture – featuring solid wood, upholstery, and furniture made in America, superb customer care, and same-day delivery service in the Houston Metropolitan Area – will mark its first NASCAR Sprint Cup Series sponsorship with Cassill behind the wheel of the No. 40 Gallery Furniture Chevrolet in Sunday’s Duck Commander 500.
Gallery Furniture owner Jim “Mattress Mack” McIngvale, a prominent figure in the Houston community, created a marketing stir with his recent Super Bowl promotion, in which he offered customers who bought at least $6,000 worth of furniture the chance to receive a full refund if the Seattle Seahawks won. More than 1,000 customers scored free furniture valued at $7 million through the wildly successful promotion.
“As a homeowner in the process of remodeling a house, I’m learning the importance of being able to pick out furniture from the showroom floor that is in stock without having to wait to have it manufactured or assembled,” said Landon Cassill, who is coming off a pair of top-25 finishes at Auto Club Speedway and Martinsville Speedway. “Mack is the type of innovative promoter that is reminiscent of what has made NASCAR so popular. We’ve had some strong performances the past few weeks, and we’re looking forward to carrying that momentum to Texas with Gallery Furniture on our Hillman Racing Chevrolet.”
Known for its ever-increasing selection of “Made in America” furniture, Gallery Furniture is marking its first foray into NASCAR sponsorship with Hillman Racing as a marketing vehicle to reach the 75 million NASCAR fans as well as thousands of fans in The Metroplex attending the men’s NCAA Final Four basketball tournament.
“Gallery Furniture, being a giant supporter of Made in America solid wood furniture, is proud to support NASCAR – a great sport MADE IN AMERICA!" stated McIngvale.
Hillman Racing PR