Displaying items by tag: Monster Energy

Bellator MMA announced earlier today that they partnered with NASCAR and Monster Energy to have a boxing ring in the midway on racedays.

Hours later, that statement from Bellator was retracted, despite being retweeted numerous times on Twitter, with the words “details to come”.

The initial announcement from Bellator mentioned that the boxing ting would be at the All-Star Race at Charlotte Motor Speedway, The Bass Pro Shops NRA Night Race at Bristol Motor Speedway, the Alabama 500 at Talladega Superspeedway in October, and the Ford 400 at Homestead-Miami Speedway.

Here is the first announcement:

Bellator and Monster Energy have had similar activations across Monster Energy AMA Supercross in recent years.

NASCAR has released a statement about this new deal.

“NASCAR does not have a partnership with Bellator.”

This announcement comes off the heels of the Joey Logano and Kyle Busch incident at Las Vegas Motor Speedway.

On April 4th, Bellator MMA re-released the press release that has no mention of NASCAR. However, it mentions that this is a Monster deal, not a NASCAR deal. Bellator mentioned that they would be part of the fan-activation on the midway, exclusively for those at select tracks, which have yet to be released. 

 

DAYTONA BEACH, Fl— When Monster Energy was announced as the title sponsor for NASCAR’s premier series, their sense of activation was going to be considered “fun” and different than what fans have seen before.

However, during one of the sports marquee weekends, Monster’s activation does not show that they are the title sponsor for one of the top motorsports entities in the United States.

Just last weekend, Monster Executives told SB Nation that they were taking a “wait-and-see” approach.

“We want to go into the season and learn as we go,” Mitch Covington, Monster’s Vice President of Sports Marketing, told SB Nation. “And I think you’ll see our presence build somewhat as the races go. Some races we’ll have more presence than others. We really just want to build it out first, (rather) than go all-in for the first weekend and the Clash.”

Over the past week, there was roughly nine posts mentioning “Daytona 500” or “NASCAR” on the Monster Energy Twitter page.

Compared to the opening weekend of Daytona Speedweeks for NASCAR, Monster’s activation has increased, but it is still lacking. Xfinity, who sponsors NASCAR’s number two series, has better activation compared to Monster.

Currently, Monster’s activation includes a social deck that showcases Monster girls and provides fans the opportunity to “sample” full cans of Monster’s products. On the social deck, there are video screens that showcase Monster’s other motorsports sponsorship. Outside of the social deck, Monster has a steel ball and rally cars for demostrations. The crowd at the Monster station was mainly filled with men.

Besides limited Monster Energy NASCAR Cup gear at the Fanatics tent, logos posted on the wall, logo in the grass, and a small section in the midway Monster’s activation is not that of other sponsors.

Monster has launched a microsite that provides content for the series.

However, the Xfinity activation showcased Xfinity products such as the X1 platform. Xfinity also had a spin to win game, virtual reality station that showed what it is like behind the wheel at Daytona, photo opportunity with a fan’s head and a fire suit. Xfinity even had a showcar to which fans can take pictures of. The people manning the station were engaging with customers asking if they had Xfinity or have tried out different products. The main demographic was a mixture of men and women.

Number Driver Primary Secondary    
1 Jamie McMurray 466.6875 457.6000    
2 Brad Keselowski 466.2125 452.6750    
3 Austin Dillon 469.0125 462.0250    
4 Kevin Harvick 461.3125 452.0125    
5 Kasey Kahne 468.2125 467.0375    
6 Trevor Bayne 466.2750 461.3500    
7 Elliott Sadler 461.6625 457.0875    
10 Danica Patrick 466.9625 468.9375    
11 Denny Hamlin 467.4750 462.4250    
13 Ty Dillon 469.3750 464.3750    
14 Clint Bowyer 464.6375 469.7375    
15 Michael Waltrip/Reed Sorenson 461.2500 466.4000 461.6625   
16 RFR/TBD 468.4500 464.8125    
17 Ricky Stenhouse Jr. 460.9500 462.2000    
18 Kyle Busch 467.4500 462.5000    
19 Daniel Suarez 469.5375 462.2750    
20 Matt Kenseth 462.5250 462.4750    
21 Ryan Blaney 465.8875 463.0375    
22 Joey Logano 451.8250 464.8250    
23 Joey Gase/TBD 462.0875 456.5625    
24 Chase Elliott 467.0625 452.2375    
26 TBD 464.0375      
27 Paul Menard 461.5125 461.5875    
30 TBD/Curtis Key 456.5875 464.0375    
31 Ryan Newman 468.5750 468.6000    
32 Matt DiBenedetto 462.2500 467.2500    
33 Jeffrey Earnhardt 456.5875 464.0375    
34 Landon Cassill 467.1125 463.3000    
35 FRM 467.5800 469.1000    
37 Chris Buescher 460.2750 457.5375    
38 David Ragan 463.3125 461.8375    
40 Hillman Racing 451.5625 451.5125    
41 Kurt Busch 469.1375 466.5000    
42 Kyle Larson 452.4750 457.2375    
43 Aric Almirola 463.3375 464.3125    
44 RPM/TBD 456.8500 452.4500    
47 AJ Allmendinger 463.6875 457.6500    
48 Jimmie Johnson 465.8625 451.9875    
51 Timmy Hill 450.0000      
55 Reed Sorenson/Derricke Cope 461.2750 457.1500 461.2500   
59 LFR/TBD 469.5875 468.6875    
66 Carl Long 458.5375      
72 Cole Whitt 463.2125 467.1125    
75 Brendan Gaughan 451.3250 467.8875    
77 Erik Jones 453.6625 453.6625    
78 Martin Truex Jr. 461.2625 466.0250    
83 Corey Lajoie 458.1125 463.1250    
88 Dale Earnhardt Jr./Alex Bowman 466.7875 465.2875    
93 BK Racing/TBD 458.1125 463.1250    
95 Michael McDowell 469.5875 468.6875    
98 TBD 461.2500 466.4000    
* NASCAR 1 & 11 461.2000 * * *
* NASCAR 2 & 12 464.6000 * * *
* NASCAR 5 & 15 451.2250 * * *
* NASCAR 10 451.5750 * * *
* RACE CONTROL 461.2000 * * *
* RACE CONTROL B/U 464.6000 463.6250 * *
* SAFTY/FIRE 451.2250 * * *
* NASCAR Weather 467.8500 * * *
* MRN Radio 454.0000 * * *
* PRN Radio 454.0000 * * *
* TBA 450.6250 * * *
* TBA 450.1750 450.1250 450.1375 450.1000
* TBA 450.2750 450.6875 * *
* TBA 462.0250 462.0500 450.7625 455.5875
* TBA 450.5875 * * *
* FOX 450.2375 450.3000 450.0375 *
* SPEED 450.1125 * * *
* ROWDY Pre-Race Show 454.5000 * * *
* ROWDY Classic Interviews 454.7000 * * *