Penske Racing proudly welcomes The Hertz Corporation (NYSE:HTZ) as a new partner in 2013 as one of the world’s leading car rental and transportation companies joins forces with one of NASCAR’s top teams.
Under a multi-year agreement announced on Wednesday, Hertz will serve as a primary sponsor for select races on Penske Racing cars competing in both the NASCAR Sprint Cup Series and Nationwide Series beginning this season. Hertz will be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logano in the Sprint Cup Series at the fall race hosted at Charlotte Motor Speedway. In Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending NASCAR Cup Series champion Brad Keselowski, Logano and Ryan Blaney. The No. 22 Hertz Ford will compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.
“We are very happy to welcome Hertz to the Penske Racing family and to the sport of NASCAR racing,” said Roger Penske. “Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series.”
Under the new partnership, Hertz will also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams with branding presence on the team’s uniforms and equipment as well as on the Nationwide Series car.
“Hertz looks forward to entering the sport of NASCAR with the championship-winning Penske Racing organization,” said Mark P. Frissora, Hertz Chairman and CEO. “We have established a great relationship with Penske through our car rental operations in Tennessee and it’s a great opportunity to grow this partnership through the winning Penske Racing programs in NASCAR.”
Penske Racing PR