Kyle Busch Motorsports (KBM) is pleased to announce a new relationship with Choice Hotels International, Inc. (NYSE: CHH), a global hotel franchising company with over 6,100 hotel locations worldwide. The Silver Spring, Md.-based company, Choice Hotels International, and KBM, owned by NASCAR Sprint Cup Series star Kyle Busch, will develop a multi-platform digital strategy to increase Choice Hotels franchise brand awareness among NASCAR fans. Additionally, the new relationship will allow the team, its corporate partners, and fans to enjoy exclusive rates at Choice Hotels properties in NASCAR race markets.
“We look forward to working closely with Choice Hotels International to secure success for their organization and great rates for our fans,” said team owner and driver Kyle Busch. “This program offers a unique approach to mine and our team’s great fans and to the many families who travel within the NASCAR circuit.”
“We are pleased to have the opportunity to work with Choice Hotels International and to be the forefront of a marketing strategy within NASCAR, that implement’s their services through our partners and our fans,” said John Paysor, KBM Chief Operating Officer. “The online services and social media exposure that Choice Hotels International provides will be a great benefit to our family of sponsors, fans and business clients.”
KBM has a strong team to launch the program with creative and innovative business-to-business and marketing strategies with Ryan Kingsbury; Interactive Marketing Manager, Butch Cox; Sponsorship Manager, Andy Gee; Public Relations Manager and Amy Stein; Marketing Manager.
“In addition to their success on the track, Kyle Busch Motorsports has proven capable of delivering measureable results to its corporate partners through the implementation of innovative digital strategies that connect them with a very brand-loyal fan base,” said Grant Pearce, Sports Segment Sales Manager for Choice Hotels International. “At Choice Hotels International, we believe that our customer-focused approach to business and travel fits well with NASCAR’s dedicated and growing fan base. Teaming up with one of the sport’s most recognizable names will allow us to increase awareness of the great rates that we offer at our more than 6,100 franchise locations worldwide, many which are located in race markets.”
Kyle Busch, who has registered 105 victories across NASCAR’s top three divisions, appreciates the fans and corporate partners who support him. “Attending a race weekend can be an expensive proposition for our fans. Therefore, we have developed a program that will provide not only our corporate partners, but also our avid fans, with great rates at some of the most respected properties around the world. This way, it’s affordable for everyone to travel to and enjoy their favorite race track,” proclaimed Busch.
KBM PR
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