Wallace and Selfeo Look to Fully Immerse Fans into NASCAR Experience with Daytona Partnership

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Selfeo, a cutting-edge app that provides users the ability to transform a single screen on a single device into a customized, multi-screen viewing environment, will also transform Bubba Wallace’s Daytona racing machine into one of the most socially discussed on the track at the 2016 Daytona Speedweeks. Roush Fenway Racing has announced that Selfeo will serve as the primary partner on Wallace’s No. 6 Ford Mustang for the NASCAR XFINITY Series season opener at Daytona International Speedway on Feb. 19.

“It’s really cool,” said Wallace of the app that can broadcast simultaneous viewing of video content, text, audio chat, email, and interaction through social media. “Selfeo is a completely immersive experience for the fan and actually allows them to become the main focus of their own social media experience. I think we’ll have a lot of fun with it down in Daytona and I look forward to providing the fans with an interactive social experience like they have never seen before.”

Selfeo transforms a single screen on a device into a customized, multi-screen viewing environment with a simple, one-click option that will allow users to immerse themselves into any other live or stored internet video content accessible through the app. It allows the user to review websites, YouTube Videos, Facebook, Twitter and Instagram feeds simultaneously.

“NASCAR is one of the top spectator sports in the world, and we believe this is the perfect match for Selfeo to team up with Bubba Wallace and Roush Fenway Racing,” said Jarret Streiner, CEO of Giga Entertainment Media. “With the loyalty of Bubba’s robust fan base and Selfeo’s customized, multi-screen viewing environment where the user can immerse themselves into the story, the integration is limitless.”

“In addition to Daytona race highlights, pit crew exchanges and post-race interviews, the fans of Bubba and Roush Fenway will have an immense amount of content to produce and discuss via the Selfeo app,” added Streiner.

RFR PR

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