Monday, Jan 17

New entitlement sponsor for Kentucky Speedway

Reid Spencer - NASCAR Wire Service Friday, Jan 22 1337
Kentucky Speedway announced on Thursday a new title sponsor for its July 8 NASCAR XFINITY Series race. Alsco, which has supplied race-day uniforms to the track and which also has a sponsorship presence with Richard Childress Racing, has expanded its role with the entitlement of the Alsco 300.

“This is one of the most important sponsorship deals we've ever done at Kentucky Speedway,” track general manager Mark Simendinger said. “This deal says a lot about where we want to go and where Kentucky is right now. This is a huge win for us, and we couldn't be more proud to be associated with them.”

By the time that race takes place, Kentucky Speedway will have finished repaving the racing surface, a project that also includes reconfiguring Turns 1 and 2 to different specifications from Turns 3 and 4, a la Darlington.

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