Kevin Harvick Searching for the Mobil 1 Mojo

Kevin Harvick Searching for the Mobil 1 Mojo Getty Images

When Kevin Harvick’s No. 4 team for Stewart-Haas Racing (SHR) unloads its Chevrolet SS for this Sunday’s NASCAR Sprint Cup Series 400 at Pocono (Pa.) Raceway, it will look a lot like the No. 14 Mobil 1 Chevrolet SS driven by teammate and three-time Sprint Cup Series champion Tony Stewart.

ExxonMobil is expanding its Mobil 1 partnership with SHR, adding a one-time full primary sponsorship of Harvick’s No. 4 Chevrolet SS at Pocono.

With just six races remaining before the Chase for the Sprint Cup field is set following the Sept. 6 Federated Auto Parts 400 at Richmond (Va.) International Raceway, Harvick is trying to capture the Mobil 1 “mojo” that helped Stewart win the 2011 Sprint Cup championship. In 2011, Stewart won five of the final 10 races of the season en route to his third championship with Mobil 1 as his co-primary sponsor.

The company posted a video on its Mobil 1 Facebook page ( showing Harvick sneaking into the SHR shop to capture the Mobil 1 mojo that brought Stewart his 2011 championship. The video then reveals Harvick’s No. 4 Mobil 1 Chevrolet SS for Pocono.

Utilizing Mobil 1 lubricant technology, Harvick has two wins, four poles, five top-five finishes and nine top-10s in 2014. He finished 14th at Pocono earlier this year. Harvick is currently 12th in the championship standings and virtually assured to qualify for the Chase for the NASCAR Sprint Cup Championship under the new format, in which the top spots in the 16-driver field are awarded to those who have won a race prior to the 10-race Chase. 

Only Jimmie Johnson and Brad Keselowski have scored three wins in 2014. Harvick, Joey Logano, Carl Edwards, Dale Earnhardt Jr., and Jeff Gordon each have two wins. Aric Almirola, Kurt Busch, Kyle Busch and Denny Hamlin have one win apiece. In total, the 2014 season has seen 11 different winners through the first 19 Sprint Cup races.

Under the new Chase for the Sprint Cup format, the top-15 drivers with the most wins over the first 26 races will earn a spot in the Chase. The 16th position will go to the points leader following the Sprint Cup Series race at Richmond if that driver does not have a victory.

If Harvick is able to tap into that Mobil 1 mojo, perhaps he will be able to secure some additional bonus point by capturing a victory at Pocono.


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Steven B. Wilson

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