Snap Fitness is accelerating to new speeds as the primary sponsor for the No. 40 car driven by Landon Cassill in the NASCAR Sprint Cup Series starting June 28 at Kentucky Speedway.
“NASCAR is widely popular in the U.S., and as America’s fitness brand, we thought this was a great partnership between two brands that touch millions of people around the country,” said Snap Fitness Founder and Lift Brands CEO Peter Taunton (Lift Brands is the parent company to Snap Fitness). “Landon is also a fitness enthusiast who embodies everything our brand promotes: hard work, positivity and determination. We look forward to working closely with him on his road to success."
Cassill has been racing professionally with NASCAR for seven years and was the 2008 NASCAR Nationwide Series Rookie of the Year. He is currently training for Ironman 70.3 half triathlon to be held July 20 in Racine, Wisc.
“Fitness is a tremendous part of my life and I’m honored to represent the Snap Fitness brand in the NASCAR Sprint Cup,” said Cassill. “I’m also looking forward to workouts at Snap Fitness as I prepare for the Ironman competition and I look forward to helping them spread their message on fitness and living a healthy lifestyle.”
Hillman Racing PR