Kevin Harvick ‘Freaky Fast’ More than Just a Slogan

Kevin Harvick ‘Freaky Fast’ More than Just a Slogan Lionel

Unlike any other sub shop in the country, Jimmy John’s is all about the freshest ingredients, the fastest service and “Freaky Fast” delivery. While most people are more than impressed with the quality of Jimmy John’s sandwiches, it’s the speed with which they are prepared and delivered that really puts the Champaign, Illinois-based chain ahead of the rest.

Ever since 19-year-old Jimmy John Liautaud opened his first gourmet sandwich shop in Charleston, Illinois in 1983, Jimmy John’s has been serving up ridiculously fresh sandwiches quicker than you can say “Turkey Tom,” a customer-favorite which, ironically, is No. 4 on the menu.

“Freaky Fast! Freaky Good!” That’s Jimmy John’s.

When Jimmy John’s first partnered with Kevin Harvick in 2010, it was easy to see that the relationship was destined for success. After all, he delivered the sponsor’s first win in “Freaky Fast” fashion by pulling into victory lane at Auto Club Speedway in Fontana, California, in the first race Jimmy John’s was primary sponsor of his Chevrolet.

The fundamentals that have made Jimmy John’s such a successful chain mirror those that make Harvick one of the most successful drivers of the 2014 NASCAR Sprint Cup season – high-speed execution.

Harvick, driver of the No. 4 Chevrolet SS for Stewart-Haas Racing (SHR), showed his ability to back up the company’s beliefs and slogans by delivering a dominant performance in just his second points-paying race start with SHR in March at Phoenix International Raceway. He’s been fast week-in and week-out and is one of only two drivers with multiple Sprint Cup wins in 2014.

Heading to Kansas Speedway in Kansas City this weekend, Harvick cannot be overlooked as a contender for the win. After all, he has shown consistent speed on the intermediate tracks this season, and he heads to Kansas as the most-recent Sprint Cup winner at the 1.5-mile speedway.

Harvick, who started from the pole, led 138 laps while battling through a wreck-filled race slowed by a record 15 cautions. He was able to pull away from current SHR teammate Kurt Busch and Jeff Gordon on a late restart to score his first Sprint Cup win at Kansas.

This weekend, Harvick hopes to deliver another victory for sponsor Jimmy John’s and become the sixth driver to have multiple Sprint Cup wins at Kansas. By doing so, he would be just the third driver to win back-to-back races at the track, joining Sprint Cup champions Jeff Gordon and Matt Kenseth on that elite list. 

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Steven B. Wilson

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