Michael Waltrip is known for his humorous character. However, he has notably taken his one-of-a-kind personality to help develop Michael Waltrip Racing from a marketing standpoint.
Over the past few years, MWR has teamed up with partners such as Five-Hour Energy, Aaron's and NAPA to create some interesting TV-spots. This year, with Brian Vickers driving the No. 55 Aaron's Dream Machine Toyota on a full-time basis, the organization is working with Aaron's on a brand new commercial.
Vickers is not known for his television skills like Waltrip. However, over the years, Vickers has done multiple commercials, albeit not as outstanding as Waltrip's which have gained notoriety amongst his peers.
This commercial features Vickers in a bathtub - yes a bathtub. Then Waltrip, his boss and two-time Daytona 500 champion, shoves his way through a crowd of teenage girls - showcasing his comical point-of-view. It might be far fetched, but what commercial with Waltrip has not been one that catches the eye of race fans? He even teamed up with Mark Martin over the past two years for some commercials with Aaron's.
The commercial is a part of Aaron's “Own the Life You Want” campaign. This campaign puts a greater emphasis on how “Aaron’s makes owning easy through lease ownership, so you can own the life you want.” Vickers earned his first top-five finish of the 2014 season at the Texas Motor Speedway this past weekend, and continues to improve in his return to full-time racing in the NASCAR Sprint Cup Series.