Veteran NASCAR team owners Jay Robinson and Joe Nemechek of NEMCO-JRR have partnered with a group of 5 business leaders including Atlanta based, Nat Hardwick, managing partner of Morris|Hardwick|Schneider and CEO and Chairman of The Board of LandCastle Title, to form Identity Ventures Racing.
Identity Ventures Racing will be led by managing partner, Jay Robinson, crew chief, Scott Eggleston and driver, Joe Nemechek. The team will be fielding Toyotas with engines supplied by Race Engines Plus.
“I am very confident about the future of our race team. We have a very accomplished group of partners, with vast experience in business and marketing which will bring new opportunities to our sponsors and the team.” stated managing member, Jay Robinson.
Hardwick stated, “As both an entrepreneur and sports fan at heart, I am excited about the opportunity to step out into an entirely new arena on both fronts. The team at Identity Racing has a winning combination of experience, business sense, and passion for the sport; I look forward to being a part of the team.”