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Coca-Cola is known for its marketing innovation and Daytona International Speedway has developed an impressive list of “firsts” in motorsports throughout the last six decades.  Now the two companies will unveil a first for American motorsports marketing as the “World Center of Racing” becomes the inaugural NASCAR racing venue in the U.S. to debut 3D Signs turf logos during the Coke Zero 400 Powered By Coca-Cola.

The logos are specially designed and painted to appear three-dimensional during the television broadcast of events at Daytona.  Fans watching the race broadcast at home will see the logo appear in eye-catching 3D.  The technology was developed by the Denmark based LogoPaint A/S, and has been used in sporting events worldwide including professional soccer, cricket, basketball and some motorsports events.  LogoPaint’s Peter Clausen says, "We are proud to be part of this great world-known event and to work with Coca-Cola. Our product will show Coca-Cola's logo in a new and innovative way and at the same time increase the exposure effect."

“Coca-Cola continues to reach consumers in fun and innovative ways, and they couldn’t have picked a better venue to showcase their latest effort than Daytona,” said Daytona International Speedway President Joie Chitwood III.

“Only Coke Zero offers Real Coke Taste with Zero Calories, and the brand is always pushing the envelope to do things which people think are impossible.  By introducing this groundbreaking technology at the track, we’re giving television viewers an incredible spectacle that’s never been seen in NASCAR,” said Ben Reiling, Director of Motorsports Marketing, Coca-Cola North America. “Showcasing this cool 3D logo innovation during the Coke Zero 400 Powered by Coca-Cola brings race fans watching at home closer to the sport.”

The logos are located in two areas on the Daytona International Speedway property. The first, a Coke Zero 400 Powered By Coca-Cola race logo, is located on the grass inside of Turn 4.  The second, a Coca-Cola logo, will be featured on the inside wall at the exit of Pit Road.

Coca-Cola is known for its marketing innovation and Daytona International Speedway has developed an impressive list of “firsts” in motorsports throughout the last six decades.  Now the two companies will unveil a first for American motorsports marketing as the “World Center of Racing” becomes the inaugural NASCAR racing venue in the U.S. to debut 3D Signs turf logos during the Coke Zero 400 Powered By Coca-Cola.

The logos are specially designed and painted to appear three-dimensional during the television broadcast of events at Daytona.  Fans watching the race broadcast at home will see the logo appear in eye-catching 3D.  The technology was developed by the Denmark based LogoPaint A/S, and has been used in sporting events worldwide including professional soccer, cricket, basketball and some motorsports events.  LogoPaint’s Peter Clausen says, "We are proud to be part of this great world-known event and to work with Coca-Cola. Our product will show Coca-Cola's logo in a new and innovative way and at the same time increase the exposure effect."

“Coca-Cola continues to reach consumers in fun and innovative ways, and they couldn’t have picked a better venue to showcase their latest effort than Daytona,” said Daytona International Speedway President Joie Chitwood III.

“Only Coke Zero offers Real Coke Taste with Zero Calories, and the brand is always pushing the envelope to do things which people think are impossible.  By introducing this groundbreaking technology at the track, we’re giving television viewers an incredible spectacle that’s never been seen in NASCAR,” said Ben Reiling, Director of Motorsports Marketing, Coca-Cola North America. “Showcasing this cool 3D logo innovation during the Coke Zero 400 Powered by Coca-Cola brings race fans watching at home closer to the sport.”

The logos are located in two areas on the Daytona International Speedway property. The first, a Coke Zero 400 Powered By Coca-Cola race logo, is located on the grass inside of Turn 4.  The second, a Coca-Cola logo, will be featured on the inside wall at the exit of Pit Road.

DIS PR

For more than two years now, Dover International Speedway has offered fans a unique opportunity to get up close and personal with the Monster Mile through its “Explore the Monster” facility tours. Well, that intimate experience is about to be enhanced with the addition of Segways to create the “SegZone Monster Mile Experience.”

SegZone Tours, a Delaware-based company, will begin operating tours of Dover International Speedway on their eco-friendly, battery operated, and totally wireless two-wheel Personal Transporter, known as a Segway.

The guided tour includes stops at the Monster Monument in Victory Plaza, presented by AAA; Victory Lane, where fans can get pictures on the same stage that drivers like Jimmie Johnson and most recently Matt Kenseth have accepted their monster trophy; the frontstrech of the track as well as pit road; the NASCAR Sprint Cup Series garage; the Monster Bridge, overlooking Turn 3 of the track; the Infield Media Center; and more.

All tours will be led by a Dover International Speedway tour guide, and each participant will be given an earphone to hear the tour guide while traveling on the Segways. Tours will last approximately two hours and 15 minutes, which includes a familiarization period for participants to get comfortable with the feel and operation of their Segway.

For pricing and reservations, visit SegZoneTours.com to book online or call 877-318-7747. Cash or credit cards are accepted, and participants must register in advance.

Dover Motorsports PR

Tours are conducted most Wednesdays, as well as some Saturdays and Sundays, weather permitting. Currently, available tour dates include: July 6, 13, 16, 17, 27, 30 and 31; and August 3, 6, 7, 10, 17, 20, 24, 27, 28 and 31. Most tours will begin at 10 a.m. and 2 p.m.

Special arrangements for groups of 15 or more can be scheduled by calling 877-318-7747.

Souvenirs will be available for purchase at the conclusion of the tour. Cameras are encouraged and provide a great way to capture the thrill of being able to stand atop Victory Lane at the Monster Mile.

At a time when wallets are tight and expendable income is shrinking, why in the world would anyone alienate their guests and potential guests?

Michigan International Speedway boss Roger Curtis doesn’t know either and has vowed to never undercut loyal guests of the race track.

“Contrary to what some race promoters think, NASCAR isn’t Macy’s,” he said. “We don’t try to get rid of inventory at the expense of our most loyal guests. And for all the new race fans out there, simply dumping tickets at cut-rate prices is not practiced at every racetrack, and shouldn’t be. So don’t be fooled.”

In fact, Curtis is so passionate about it he is willing to offer any race fan with a NASCAR Sprint Cup ticket from other racetracks automatic renewal privileges and pricing for 2012 races at the track. That’s right, MIS practices what it preaches and in a big way.

The speedway introduced tiered pricing two years ago, ensuring race fans who renew will always get the lowest prices guaranteed.

The average ticket price at Michigan International Speedway hasn’t been this low since Dale Earnhardt won the Daytona 500 in 1998. Back then, as it is today, the average price of a NASCAR Sprint Cup Series race ticket at MIS is $56.

Of course, race fans at MIS who purchased when tickets went on sale paid $20 for a general admission ticket and $35 for a reserved seat.

Race fans who waited until race day, saw general admission tickets increase to $30 and reserved seats $39 – still low by circuit standards, but not lower than what loyal renewing customers paid.

So any race fan who wants to receive information about 2012 tickets to MIS need only to send a race ticket from any 2011 NASCAR Sprint Cup race with mailing address and contact details to MIS, and you will receive an invitation to buy tickets for 2012. You can even fax us a copy to 517-592-8445 or send us an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it.. You’ll automatically receive a renewal invitation in October for 2012 at MIS.

And that’s not all! The speedway also increased its cooler and bag sizes, allowing fans to bring even more of their favorite food and beverages through the gates. Guests can bring a 10x10x12-inch soft-sided cooler and an 18x18x4-inch bag or lightweight backpack with all their race-day treats. Two!

“Our research tells us a lot. And nowhere in any of our surveys has a race fan ever told us that they don’t want to bring coolers to the track,” Curtis said. “In fact, we are doing everything we can to make sure NASCAR is differentiated from other sports in that you can still bring in food and beverages. That’s how it was when Bill France started NASCAR in 1947 – and that’s how it is today.

“We have too much respect for our guests and for this sport to tell a fan who has chosen to spend his hard-earned dollars on a race ticket at MIS to leave his food and drink at home. Period.”

MIS PR

Serving up a one-of-a-kind experience for race fans is the number one goal for officials at Bristol Motor Speedway.

With that in mind, Speedway officials today announce a new fan initiative for the upcoming IRWIN Tools Night Race Aug. 27, which delivers to fans what they crave most – face time with some of their favorite drivers.

A number of Sprint Cup drivers, led by five-time champion Jimmie Johnson, and other Bristol winners Clint Bowyer, Jeff Burton and Kasey Kahne, will participate in a race-day question-and-answer sessions with fans in the BMS hospitality area as part of a new ticket package.

Included in all packages is a ticket to the IRWIN Tools Night Race and a driver’s cap. Space is limited for the question-and-answer sessions, however, so interested fans are encouraged to purchase now.

BMS Executive Vice President and General Manager Jerry Caldwell believes the hospitality appearance is simply another way to get race fans a little closer to the drivers.

“We listened to the fans and we looked at the programs that were successful here in March,” he said. “Fans continue to look for ways to have more access to the drivers, to have an opportunity to see more of their personalities. During the spring race, Food City Race Night allows them to have that access, so we also wanted to do something special for the August race.

“This new ticket package allows fans to take part in a question and answer session, which gives them a chance to get to know the drivers just a little better. We are constantly striving to give our fans something special and we feel this is something they will definitely enjoy.”

Other drivers currently taking part in the offer include Paul Menard, Travis Kvapil and David Gilliland with a number of others expected to be added in the coming weeks.

The ticket packages are available now, starting at $125, and may be purchased by calling the BMS ticket office at 423-BRISTOL or 1-866-415-4158. Fans should inform the BMS ticket agent with whom they speak which driver package they are interested in purchasing.

iBelong members (Bristol Motor Speedway season ticket holders) can add the driver Q&A for only $15. There is limited space, so members should reserve their space now.

Bristol Motor Speedway PR

On the heels of the 2012 race dates announcement last week, Dover International Speedway officials announced today a new, three-tiered pricing program beginning with its June 1-3, 2012 race weekend, with some of the lowest prices the track has offered in more than a decade for fans who purchase their tickets early.

The three-tiered system was implemented to make races at Dover International Speedway more affordable to the track’s dedicated fans, and is set up to reward those fans for committing to the Monster Mile early. Fans who purchase their tickets before the preferred period deadline of Aug. 24, 2011, for instance, could receive a $45 ticket for next year’s spring race that would have cost them $84 in 2011. That’s a savings of $39 on a great seat, and provides a strong incentive to buy early.
“In this current economy, we realized the need to help out our most loyal customers and make it even easier for new fans to experience the Monster Mile,” said Denis McGlynn, president and CEO of Dover Motorsports, Inc. “Fans who purchase tickets for the races here in Dover deserve an opportunity to lock in the best price in advance of the event. If they are willing to commit to us early, we are willing to commit our best price to them.”
The first deadline for the best pricing is Aug. 24, 2011, followed by a May 18, 2012 deadline that falls two weeks before the races. At that point, pricing will return to its 2011 levels for the final two weeks leading up to race weekend, again emphasizing that fans who buy as early as possible will get the best value.
In addition, the Monster Mile has decided to expand the $10 junior ticket program for ages 14 and younger to include seating in all four turns for 2012. That includes seven alcohol- and tobacco-free sections. Junior tickets must still be accompanied by the purchase of at least one adult ticket, but with that adult ticket the purchaser is free to buy as many junior tickets as they need in that section.
Also added for 2012 with Dover’s new, low prices is the introduction of a “Design-it-Yourself” payment plan. Customers can spread out their payments by placing a 25 percent deposit on their tickets before Aug. 24, 2011, and then determine how often they want to pay into their balance and how much they’d like each payment to be. The payments can be scheduled at DoverSpeedway.com using the “Ticket Account Manager” or by calling the ticket office at 800-441-RACE.
When purchasing in the preferred pricing period, returning fans have the opportunity to renew their same seats for the spring 2012 race weekend. New ticket buyers can place a deposit on their seats at the lowest prices beginning on July 5, 2011, and will have the chance to request a specific seating location following the Aug. 24, 2011 preferred period deadline.
Dover Motorsports PR

Charitable events combined to raise more than $175,000 for Sonoma County youth groups during the Toyota/Save Mart 350 NASCAR Sprint Cup Series weekend at Infineon Raceway, June 24-26.

Most of the proceeds will benefit the Sonoma Chapter of Speedway Children’s Charities, the charitable arm of Infineon Raceway, which has distributed more than $3.7 million to qualified youth groups in Sonoma County since 2001.

The Children’s Champions Grand Marshal’s Banquet generated $134,000, while the 9th annual KFOX Race-n-Rock Charity Auction, which was hosted in the Wine Country Winner’s Circle on NASCAR Sunday, raised more than $31,000.  More than $10,000 was also generated through various donations throughout the weekend, including a $1,000 donation from Farmers Insurance.

The Grand Marshal’s Banquet was held on Friday, June 24, at beautiful Cline Cellars in Sonoma and featured Grand Marshal John Ratzenberger, best known for his role of Cliff Clavin on the sitcom Cheers and the voice of Mack the truck in Cars and Cars 2. The sold-out sit-down dinner, which also featured NASCAR drivers Boris Said and Marcos Ambrose, plus NASCAR Hall of Famers Bobby Allison and Ned Jarrett, attracted nearly 500 people.  Proceeds from the banquet will be split between Speedway Children’s Charities and the Boys & Girls Clubs of Sonoma Valley.

“The excitement and celebrity appeal of NASCAR creates multiple opportunities to leverage the generosity of our fans, sponsors and members of the community,” said Steve Page, president and general manager of Infineon Raceway.  “This was a terrific result for Speedway Children’s Charities, and we thank everyone who combined to make it happen.”

The top-selling item at the KFOX Race-n-Rock Charity Auction was a Ride of a Lifetime with NASCAR driver Dale Earnhardt Jr. during pre-race ceremonies, which netted $2,800. Other top selling items included a Jeff Gordon signed firesuit ($2,450) Jeff Gordon Ride of a Lifetime ($2,150) and a Tony Stewart signed helmet ($1,400). A Brad Paisley-signed guitar from KUFX-FM generated an additional $1,150.

Infineon Raceway


For years, family and NASCAR have been synonymous with one another. This year, children can do more than watch the cars from the grandstands, they can get close enough to touch them.

Prior to the AdvoCare 500 on September 4, children of all ages have access to the pits via a new rule NASCAR instituted in 2011. With the purchase of a Sunday pre-race pit pass, kids will get to watch crew members prepare their racing machines and pit areas prior to 500 miles of racing on the high banks of the historic 1.54-mile speedway.

As always, children ages 14 and up can purchase pit access on Friday and Saturday.

Spectators with pre-race pit passes are allowed in the pit area until an hour prior to the start of each race on Labor Day Weekend at Atlanta Motor Speedway. Pit passes are $125 for the weekend of $100 for Sunday only.

Another change this year is a relaxed dress code on pit road. Fans that plan to purchase pre-race pit passes can now wear shorts, open-toed shoes, sleeveless shirts, skirts and dresses on pit road all weekend long.

“This new policy opens up a great new opportunity to enhance the race day experience for fans of all ages,” said AMS President Ed Clark. “The chance to get up close to where the race action plays out later in the night provides icing to the cake for fans in attendance at the AdvoCare 500 weekend.”

AMS PR

The high-speed thrill of NASCAR racing will take STEM (Science, Technology, Engineering and Mathematics) professional development to the high banks of Daytona International Speedway this weekend.  That’s when 22 educators from nine high schools and middle schools in and around Daytona Beach come together and engage in turns, spins and pit stops to improve their knowledge about STEM disciplines and best practices, using the world of auto racing as their classroom.

Driving SCIENCE is a three-day professional development institute sponsored by Daytona International Speedway, DuPont Motorsports and Hands-On Science Partnership. The curriculum, developed in Clemson University’s College of Engineering and Science with a grant from the DuPont Office of Education, is designed to strengthen content knowledge in STEM disciplines, model best practices for student achievement and promote awareness of motorsports careers.  The course concludes with a day at the races, applying STEM knowledge and motorsport career awareness during a garage tour where participants will make connections to physics, mathematics, and careers and the cars being prepared for the Coke Zero 400 Powered By Coca-Cola.

Schools attending the Driving SCIENCE program include Matanzas, Seminole, Winter Springs, Hagerty, Lake Howell and Pine Ridge high schools, and Silver Sands, T. DeWitt Taylor, and Markham Woods middle schools.

“We’re thrilled to welcome this important initiative back to Daytona,” said Daytona International Speedway President Joie Chitwood.  “This partnership is an important step forward in bringing the exciting world of professional motorsports into the classroom and to a more youthful audience.  Race teams depend on science and technology to help their drivers gain every bit of speed possible on the race track.  The Driving SCIENCE students will be able to take what they learned in the classroom and see it applied in person on the high banks of Daytona International Speedway.”

“DuPont is a leader in supporting STEM education. We all win when we help develop a work force that has an understanding of science, technology, engineering and mathematics, including local communities, businesses like DuPont, the United States and the world,” said DuPont Motorsports Manager Larry Deas.  “Linking the Daytona International Speedway with STEM professional development allows teachers and students alike to see the many career opportunities available to them in racing and in business.”

Driving SCIENCE is based on the DuPont National Agriscience Teacher Ambassador Academy – a professional development program that has transformed the teaching of science in high school agricultural programs. For Florida to receive a Race to the Top Grant from the federal government, the state has committed to an improvement in the teaching and learning of STEM disciplines.  Driving SCIENCE at Daytona International Speedway helps Florida meet this goal, with a dual focus on changing the teaching of STEM disciplines and developing a cadre of leaders who will ensure that change happens in their schools and districts.

The analysis of speed, understanding force, energy and motion, experimenting with “mouse trap” cars and figuring out how safety applies to major super speedways are all a part of the curriculum during the first three days.  Each teaching module is a hands-on experience.  Inquiry-based teaching techniques are used and learned during this professional development course.

The emphasis on STEM education is driven by business and industry leaders who envision a work force with literacy in STEM disciplines, problem-solving abilities that include being able to apply understanding to new problems and implement solutions, self-reliance in setting goals, working within time frames and applying design processes, and; ability to collaborate with others in the workplace and understanding that teamwork is essential for success in many situations.

Save Mart Supermarkets has signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series event at Infineon Raceway, track officials announced today.

The partnership continues the raceway’s long-standing relationship with Save Mart Supermarkets, a Modesto-based grocery chain. Save Mart has been either title sponsor or co-title sponsor of the NASCAR Sprint Cup event at Infineon Raceway since 1992.

Save Mart Supermarkets’ status as either title or co-title partner of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. It celebrates its 20-year anniversary in 2011 as a sponsor of NASCAR in Sonoma.

“Our relationship with Save Mart continues to evolve in new and positive ways,” said Steve Page, president and general manager of Infineon Raceway.  “They are an engaged, active and promotionally-oriented partner and the synergy between our respective organizations has only grown stronger over these 20 years.  We couldn’t be more delighted to announce this new agreement and extension.”

Save Mart served as title sponsor of the NASCAR Cup event from 1992-1997. It has combined with partners as co-title sponsor of the event since 1998. The last five years, the event has been known as the Toyota/Save Mart 350. The new agreement is for five years, extending through 2016.

"We are excited to continue our partnership with Infineon Raceway as co-title sponsor of the Cup Series event and look forward to finding new ways to celebrate with racing fans across every community we serve,” said Bob Piccinini, Chairman and CEO of Save Mart.  “Our sponsorship continues to build strong brand recognition and provide great value to our loyal supplier partners and shoppers. It's been a great ride so far and we are ready for more!"

Infineon Raceway PR

Infineon Raceway, in partnership with Panasonic, has completed a major milestone in energy conservation with the successful installation of 1,652 solar panels at the famed Northern California raceway.

The project, part of Infineon Raceway’s long-standing sustainability initiative, was unveiled to the racing world press for the first time today. The event offered members of the media the opportunity to examine the installation, meet key Infineon Raceway and Panasonic Enterprise Solutions Company executives, and learn more about Panasonic’s plan to become the number one green innovation leader in the electronics industry by 2018 and Infineon’s goal of becoming one of the most energy-efficient raceways in the world.

The high-efficiency solar panels, manufactured by Panasonic’s Sanyo division, will cover 41-percent of the raceway’s energy usage. In a further move designed to reduce energy consumption, Panasonic has also provided the raceway with a low-energy LED video board, replacing the current installation on Highway 37.

To emphasize the importance of energy conservation, Infineon Raceway had the solar panels installed so that they would be visible to the majority of fans attending events at the facility. Panels have been placed above the Turn 10 Sound Wall, the Main Grandstand, the administration office and the Raceway Café, as well as the Jim Russell Racing Drivers School building. Race fans will have an opportunity to see them during this weekend’s Toyota/Save Mart 350.

Separate from the energy savings achieved by the solar panel arrays, Panasonic’s new full-color, dual-sided LED video board will use less energy than  the previous sign, which was powered by 7,000 traditional light bulbs. Easily visible from Highway 37, the new board measures 5.77’ high by 17.32’ wide, and uses 57,600 LEDs to create messages brighter than the older technology. Yet, it consumes just 50% of the energy of the board it replaces.

“The installation of Panasonic’s high-efficiency solar panels and board is a major milestone in Infineon Raceway’s Accelerating Sustainable Performance program,” said Steve Page, president and general manager of Infineon Raceway. “We’re honored to be teaming with Panasonic as our Visionary Partner in this significant venture.”

As part of its commitment to achieving a sustainable future, Infineon Raceway has already introduced low/no carbon racing, boasts a comprehensive recycling program and even uses 3,000 sheep to trim the grass around the track and grounds.

The photovoltaic cells in Panasonic’s solar panels are manufactured in the United States in Salem, Ore.  The aggregate impact of the installed panels is generation of 353 kilowatts of power. It is estimated that the installation will save 34,000 barrels of oil over 30 years.

“Panasonic has publically stated its goal to be the number one green innovation company in the electronics industry by 2018, which will mark Panasonic’s 100th anniversary,” noted Jim Doyle, president of Panasonic Enterprise Solutions Company. “Our valued partnership with Infineon Raceway is one more example of how we intend to make good on this commitment.”

Infineon Raceway PR

Atlanta Motor Speedway officials announced the three-day NASCAR weekend will be extended, offering activities on Monday morning following the AdvoCare 500.

Returning for the second year, Breakfast on Bruton will be served from 7:30 a.m. to 9:30 a.m. in the NASCAR Nationwide Series garage area on Monday, Sept. 5. Breakfast on Bruton was created by Atlanta Motor Speedway chairman Bruton Smith as a way to thank fans for attending the Sept. 2-4 racing events at the speedway. Fans will be asked to show their ticket from Sunday night’s AdvoCare 500 for admission.

Beginning at 8:00 a.m., those in attendance will also be able to drive their own vehicles around the 1.54-mile oval for $30 in the Speedway Children’s Charities’ “Laps for Charity.” For an additional $10, participants can have their picture taken afterward in Victory Lane. All monies collected from both experiences will go to Speedway Children’s Charities.

Atlanta Motor Speedway PR