Wednesday, Feb 08
Speedway Digest Staff

Speedway Digest Staff

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RockTape™, the world’s strongest brand of kinesiology tape, propels athletes towards achieving their best by helping them overcome injury and increasing performance. For the first time in the history of NASCAR, a pit crew athlete is bringing sponsorship to the team with lead sponsor, RockTape.

“The hazards and risk of injury in any sport will always be there”

Worn by athletes around the world, RockTape helps NASCAR pit crew member and CrossFit champion, Christmas Abbott, power through the intense physical demands of being on the racetrack.

“The hazards and risk of injury in any sport will always be there,” says Christmas. “You can wear an injury like a badge of honor but if the healing process lingers, it can be a sore reminder of what you can’t do. RockTape gets me back to what I enjoy doing sooner than later.”

Applied directly to the skin, RockTape improves circulation to the injured area, expediting the healing process and in some cases can result in immediate mobility. RockTape also decreases tissue swelling associated with edema, allowing muscles to feel refreshed and invigorated. With RockTape, athletes can go stronger, longer.

“Congratulations to Christmas on this amazing accomplishment. She is an incredible athlete and inspiration to many, says RockTape CEO Greg van den dries. “We are honored that we can support her during this history-making event.”

RockTape supplies Christmas with RockTape and Rock Sauce™, a powerful pain relieving lotion. Combined or used separately, any athlete or sports enthusiast can benefit from the increased stamina, pain relief and endurance.

Be sure to watch Christmas Abbott in action this Friday February 22nd at 8pm live on Speed Channel. Follow Christmas on Twitter for updates @christmasabbott and join the conversation on Facebook.

For more information visit www.rocktape.com; follow us on Facebook and Twitter: @RockTape.

RockTape PR

Few athletes have ascended to the top of their sport like Jimmie Johnson, who will be making his 400th NASCAR Sprint Cup Series start in the 55th running of the Daytona 500 at Daytona International Speedway on Feb. 24 (FOX, FOX Deportes, MRN Radio, SiriusXM Satellite Radio).

In 399 starts the 37-year-old Hendrick Motorsports driver has tallied 60 wins to go along with five NASCAR Sprint Cup Series championships. Only NASCAR Hall of Famers Richard Petty and Dale Earnhardt have more championships (seven).

Johnson’s prolific career rivals – and in some cases, surpasses – those of some of the most prominent talents in NASCAR history.

Eight drivers have won 60 races in the NASCAR Sprint Cup Series. Johnson was the sixth fastest to reach the milestone when he notched victory No. 60 on Nov. 4, 2012 at Texas Motor Speedway in his 397th start. The five drivers that reached the milestone in fewer starts: Jeff Gordon (318), Darrell Waltrip (321), David Pearson (356), Richard Petty (358) and Cale Yarborough (380). Dale Earnhardt (454 starts) and Bobby Allison (493) also have reached 60 wins in their careers. 

Johnson has produced at least two NASCAR Sprint Cup wins per season for the last 11 consecutive seasons, and all of them with the same sponsor – Lowe’s. Only Johnson and Jeff Gordon (DuPont) have had the same sponsor for each of their first 400 starts.

And championships? This is where Johnson has inserted his name in the “Greatest of All Time” discussion. At 400 starts, Richard Petty had two championships and Dale Earnhardt had five. Richard Petty? He had two at 400 starts.

Below is a timeline of Johnson’s career highlights on his way to 400 starts:

1 – On October 7, 2001, Johnson made his first series start at Charlotte Motor Speedway, finishing 39th. Johnson made three starts in 2001, scoring a best finish of 25th at Homestead-Miami.

4 – In his fourth start and first Daytona 500, Johnson sat on the pole, Feb. 17, 2002, he finished 15th.

14 – On April 28, 2002 at Auto Club Speedway in Fontana, Calif., Johnson, a California native, posted his first victory in just his 14th start in the NASCAR Sprint Cup Series. 

100 – On September 5, 2004, at Auto Club Speedway, Johnson made milestone start No. 100. He finished 14th.

148 – On Feb. 19, 2006, Johnson wins NASCAR’s biggest race – the Daytona 500. Johnson started ninth in the event – the same starting position he’ll have in Sunday’s race.

183 – On November 19, 2006, at Homestead-Miami Speedway, Johnson locked up his first of five consecutive NASCAR Sprint Cup championships.

200 – On July 1, 2007, at New Hampshire Motor Speedway, Johnson made milestone start No. 200. He finished fifth.

219 – Johnson won back-to-back titles on November 18, 2007 at Homestead-Miami Speedway.

254 – On November 9, 2008, at Phoenix International Raceway, Johnson moved into 15th on the all-time wins list after posting his 40th NASCAR Sprint Cup win.

296 – On March 21, 2010, at Bristol Motor Speedway, Johnson became the 12th driver to post 50 NASCAR Sprint Cup wins.

300 – On April 25, 2010, at Talladega Superspeedway, Johnson made milestone start No. 300. He finished 31st.

327 – Johnson became the only driver in NASCAR Sprint Cup Series history to win five consecutive series championships on November 21, 2010 at Homestead-Miami.

374 – In a victory at Darlington Raceway in the Bojangles’ Southern 500 on May 12, 2012, Johnson delivered Hendrick Motorsports’ 200th NASCAR Sprint Cup Series victory.

397 – On November 4, 2012, at Texas Motor Speedway in the AAA Texas 500, Johnson became the eighth driver in series history to post 60 or more wins in the NASCAR Sprint Cup Series.

NASCAR PR

Rush Enterprises, which operates the largest network of commercial vehicle dealerships in North America, will be the primary sponsor of Tony Stewart and the No. 14 NASCAR Sprint Cup Series team of Stewart-Haas Racing (SHR) for three Sprint Cup races with its Rush Truck Centers brand.

Rush Truck Centers will adorn the hood of the No. 14 Chevrolet SS March 24 at Auto Club Speedway in Fontana, Calif., April 7 at Martinsville (Va.) Speedway and April 27 at Richmond (Va.) International Raceway. When not serving as the primary sponsor, Rush Truck Centers will be an associate sponsor on the No. 14 Chevrolet with placement on the B-pillar and lower-rear quarterpanel.

“We’ve been doing business with Rush Truck Centers for years. It’s an established relationship that will now have a much higher profile thanks to their decision to become a primary sponsor with the No. 14 team,” said Stewart, co-owner of SHR with Haas Automation founder Gene Haas. “Rush Truck Centers keeps our trucks and transporters in great condition, and you could argue those are the most important parts of our race team. Without them, our cars never get to the racetrack. The employees of Rush Truck Centers are as detail-oriented as we are, and they play a critical role in the success of our race team.”

Stewart, the three-time Sprint Cup champion (2002, 2005 and 2011), is a two-time winner at Fontana and is the defending winner of the track’s Sprint Cup race. Stewart is also a three-time winner at Martinsville and a three-time winner at Richmond.

“Rush Truck Centers is extremely proud to increase our partnership with Stewart-Haas Racing by becoming a primary sponsor of Tony Stewart and the No. 14 team,” said Rusty Rush, president and chief executive officer, Rush Enterprises, Inc. “We’ve been a part of Stewart-Haas Racing since 2010. They have a championship culture based on winning, with the same passion and drive we have at Rush Truck Centers. Many of our customers and employees are NASCAR fans, so expanding our relationship with Stewart-Haas Racing makes business sense, now and for the future.”

Since the creation of SHR in 2009, the team has won 17 races, 11 poles and captured the 2011 Sprint Cup championship. Along the way, trucks provided by Rush Truck Centers have successfully hauled SHR’s fleet of racecars to every race and test session.

TSC PR

Brad Keselowski returns to the track this weekend to defend his NASCAR Sprint Cup championship. To honor the fans who supported Keselowski, Miller Lite is teaming up with Fan Mosaics to offer a unique opportunity to be a part of his title defense, by actually appearing on the Miller Lite Blue Deuce's special mosaic paint scheme.

 

Beginning today through March 31, legal-drinking-age fans will have the chance to submit an image of their favorite moments with friends - otherwise known as Miller Time moments - to be featured on the No. 2 Miller Lite Ford during the May 18 All-Star Race in Charlotte. To encourage fans to participate, for every photo submitted, Miller Lite will donate $2 to Keselowski's Checkered Flag Foundation (CFF), up to $22,222.

 

"With the launch of the Miller Lite mosaic paint scheme, we're inviting fans to connect with their favorite driver in a new and exciting way," said Ryan Reis, senior director of marketing for Miller Lite. "The fan mosaic brings consumers closer to the sport like only Miller Lite can. Get your picture on there and then gather with your friends to enjoy your shared moment in the spotlight when the Blue Deuce hits the track in Charlotte."

 

Fans can locate their individual picture and will be able to purchase a commemorative print of the paint scheme at www.FanMosaics.com/GetOnThe2. A portion of the proceeds from the print will be donated to the CFF, which strives to support those individuals who have sacrificed greatly for America, including military members, veterans, first-responders and their families.

 

"I'm always looking for ways to give back to the fans as they are the backbone of our sport," said Keselowski. "Over the last few years we've been able to do some cool things in that regard and I'm proud of that. With the help of Miller Lite, we're excited to offer another unique opportunity to those who support us."

 

For additional information about the entry process and Fan Mosaics, please visit www.FanMosaics.com/GetOnThe2. To learn more about the Checkered Flag Foundation, go to www.CheckeredFlagFoundation.org. Visit www.MillerLite.com, Facebook.com/MillerLite or follow @MillerLite and @keselowski for more information about Miller Lite Racing.
 
BKR PR
Kurt Busch, American NASCAR Sprint Cup Series race car driver has partnered with the gasoline-fueled actions sports apparel brand Panic Switch Army, founded by former Silver Star owners, Luke Burrett and Charis B.
“We have friends in business and when you share the same passion for business like Luke and I do, it’s easy to be excited about a new venture, but most importantly, the two of us will be on the same page, moving the needle as we go down this road together,” said Busch, a 24-time Sprint Cup race winner.
The exciting new partnership also includes One Punch Distribution, the authorized official worldwide wholesale distributor of TapouT, Jaco, Tribal Street Wear, Panic Switch Army, and Anti-Human.
“This partnership will attract Kurt’s fan base and the NASCAR world to Panic Switch and One Punch Distribution,” Burrett said. “We are excited to utilize his expertise and his huge audience will now be exposed to our brands overnight.”
“We will be launching a signature series Kurt Busch line for Panic Switch Army and you’ll be seeing much more of us in the NASCAR arena very soon,” Burrett said. “We‘re extremely thrilled about the partnership and the numerous possibilities in the NASCAR world.”
The cutting-edge look of Panic Switch Army’s designs and Luke’s artistic vision are two of the catalysts that sparked Busch’s interest in becoming an invested partner with the fashion enterprise. The partnership was formed as a result of a friendship between Busch’s girlfriend, Patricia Driscoll, who runs the Armed Forces Foundation, and Charis. B.
“There are people in this world who are artists and I like how Luke sees things,” Busch explained. “Not that I’m on the cutting-edge of fashion here,” he said, laughing, “but I’ve had my different distinct styles over the years and it’s a good match.”
“I want people to know that they can find quality clothing that is on the cutting-edge of something new and exciting,” Busch said. “This is a chance for my fans to be on the frontline of a new beginning.”
Panic Switch Army is also proud to announce the debut of Gasoline Girl, the new women’s clothing line spearheaded by former Playboy Playmate and Panic Switch co-founder, Charis B., and fashion designer and TV personality, Kelly Nishimoto.
Busch currently drives the No. 78 Furniture Row Chevrolet SS for Furniture Row Racing in the Sprint Cup Series, and will make his season debut at the Daytona 500 on February 24, 2013.
“Just like anything in my line of work, I jump in and I go full-throttle with it,” Busch concluded. “Keep an eye on us. We’re going to be moving the needle when it comes to fashion and new design.”
FRR PR

Better safe than sorry. That may have been the mindset of voters in the annual preseason NASCARMedia.com poll that tapped five-time NASCAR Sprint Cup Series champion Jimmie Johnson as the favorite to win the 2013 title.

Despite a two-year championship drought – an eternity for the El Cajon, Calif. native – Johnson has qualified for the “postseason” Chase for the NASCAR Sprint Cup in each of its nine seasons. His 22 Chase wins are more than any other driver.

So, as they say, you have to be in it to win it.

Johnson, who will start his 400th NASCAR Sprint Cup Series race in Sunday’s Daytona 500 (1 p.m. on FOX, FOX Deportes, MRN Radio and SiriusXM Satellite Radio), finished third last season behind champion Brad Keselowski and runner-up Clint Bowyer.

Possibly the biggest surprise of this year’s media poll: The voters came out in full force for Kyle Busch.

Busch tallied the second-highest vote total, a somewhat surprising number considering he enters 2013 coming off a 2012 season he has called the worst of his career. Busch opened the season with a flourish, winning his Duel at Daytona race on Thursday.

Rounding out the top 12: defending champion Keselowski, Tony Stewart, Dale Earnhardt Jr., Jeff Gordon, Carl Edwards, Denny Hamlin, Clint Bowyer, Matt Kenseth, Kevin Harvick and Kasey Kahne.

Media members were also tasked with predicting the final top five for the NASCAR Nationwide Series and NASCAR Camping World Truck Series.

With two-time NASCAR Nationwide champion Ricky Stenhouse Jr. moving to a full-time NASCAR Sprint Cup ride, the 2013 championship is wide open. But, voters feel that Austin Dillon can duplicate the feat he accomplished in the NASCAR Camping World Truck Series: follow up a Sunoco Rookie of the Year title with a series championship.

Voters picked Dillon to win this year’s NASCAR Nationwide championship, with Elliott Sadler, Brian Vickers, Trevor Bayne and Regan Smith rounding out the top five.

In the NASCAR Camping World Truck Series poll, voters are predicting history. Never in the series’ 18-year history has a driver won back-to-back titles, but voters think the drought will end. They picked James Buescher to repeat in 2013, with Ty Dillon, Ryan Blaney, Timothy Peters and Johnny Sauter rounding out the top five.

NASCAR PR

JTG Daugherty Racing is rolling out a program to engage fans attending NASCAR races weekly starting at Daytona International Speedway during the Daytona 500 weekend. JTG Daugherty Racing will be on the lookout for the "Tailgater of the Week" on behalf of their partners Kingsford Charcoal, BUSH'S Beans, SCOTT Products, Clorox brands and House-Autry.

JTG Daugherty Racing will be scouting the infields and campgrounds, searching for the best tailgaters at the track. The team’s favorite tailgaters each race weekend will win a custom prize pack and become eligible for our “Tailgater of the Year" competition that includes an all expense paid trip to be the VIP guest of JTG Daugherty Racing at the big race in Las Vegas in 2014.

"This is a pretty cool deal and it's another way for our team to interact with the fans," Labonte said. "Our focus is to remind sports fans and folks at home to 'Get Out & Grill'. The weather is getting warmer and we're starting to have longer days. Now, is the time to start firing up the grill."

Fans can let the team know where they are tailgating by tweeting @NASCAR47 , with their tailgate location and include the hash tag #TweetYourTailgate. Throughout the weekend, leading up to the green flag, our team members, owners and maybe even Bobby Labonte himself will be patrolling the infield and campsites looking for the best tailgaters.

So, fire up your grills with Kingsford® Charcoal, heat up a can of Bush’s® Grillin’ Beans and clean up your messes with Clorox® and Scott® Brand Products!

For more information visit the Toyota PitPass display or go to www.racesavers.com.

JTG PR

During Saturday’s season-opening 300-mile Nationwide Series race at Daytona (Fla.) Int’l Speedway, Eric McClure will run a special “Saving Owen” decal on the C-post of his No. 14 Hefty®/Reynolds® Camry. “Saving Owen” is personal to the 34-year-old driver, as Owen is the son of one of his college friends from Emory & Henry College in Emory, Virginia.

The seven-year-old second grader not only has a rare autoimmune liver disease that doesn’t allow medications to processes properly, he has also been diagnosed with pectus escavatum, a condition that affects both his breathing and the function of his heart. Surgery is imminent for young Owen and will take place at Vanderbilt Children’s Hospital in late spring/early summer. Not only is the surgery extensive but so is the recovery process as, often times, medications will actually attack his liver rather than fighting the intended target, thus creating a more complicated situation.

By running the special decal, McClure hopes to bring as much awareness to Owen’s situation as possible and is asking his fans to help Owen by purchasing a “Saving Owen” blue bracelet. The information can be found on www.facebook.com/SavingOwen. The proceeds will go towards helping the family with the expenses associated with the surgery.

Tristar Motorsports PR

Daytona International Speedway (DIS) President Joie Chitwood this morning conducted the first in-depth, virtual “walk through” of what the iconic Speedway would look like as part of a proposed redevelopment project, one that Chitwood emphasized would be designed to reaffirm the Speedway’s standing among race fans as “the world center of racing for years to come.”

The proposed project is subject to approval by senior management of the International Speedway Corporation (ISC), which owns Daytona International Speedway, pending several economic stability factors as well as construction design and costs. The project may also be impacted by state legislation that would include incentives for surpassing significant private investment levels.

Speaking to nearly 300 media members and motorsports industry leaders this morning at the Speedway, Chitwood guided attendees through three-dimensional video renderings of what the redeveloped frontstretch structure would look like. The vision for the redevelopment places an emphasis on enhancing “the complete fan experience,” beginning with five expanded and redesigned fan entrances (“injectors”) along International Speedway Boulevard.

Each injector would lead directly to a series of escalators that would transport fans to any of three different concourse levels, each featuring spacious and strategically-placed social “neighborhoods” along the mile-long frontstretch. The 11 neighborhoods, each measuring the size of a football field, would enable fans to meet and socialize during events without ever missing any on-track action, thanks to an open-sightline design throughout each concourse and dozens of added video screens in every neighborhood.

The central neighborhood, the “World Center of Racing,” would celebrate the history of Daytona International Speedway and its many historic moments throughout more than 50 years of racing.

In addition, the redevelopment would see every seat in the Speedway frontstretch replaced with new and more comfortable seating, as well as the addition of more restrooms and concession stands within easier access points for all fans.

To learn more about the potential project, fans can visitwww.daytonainternationalspeedway.com/redevelopment. Fans can also visit RedevelopDaytona.com to learn how they may be able to get involved in helping make this potential project a reality.

 

DIS PR

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