Wednesday, Feb 08
Speedway Digest Staff

Speedway Digest Staff

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Joey Coulter, driver of the No. 18 Gunbroker.com Toyota Tundra for Kyle Busch Motorsports (KBM), was feeling really good about his "hotrod" for the majority of Friday's NextEra Energy Resources 250 at Daytona (Fla.) International Speedway. The 22-year-old ran inside the top 10 for the majority of the 100-lap race, advancing as high as the runner-up position, until he got caught up in a four-truck accident on the final lap and ended the NASCAR Camping World Truck Series opener with a disappointing 22nd-place finish.

 

Coulter, who started the race from the 10th position, had maneuvered his way into the sixth position by the time the first caution of the race occurred on lap 26. After pitting for four fresh tires and fuel, the GunBroker.com Tundra returned the track scored in the fourth position for the lap-29 restart.

 

With his owner and teammate Kyle Busch restarting from the fourth position, the boss developed a plan to allow Coulter to make his way into the inside lane after the restart and by the time the field returned to the start-finish line, the No. 18 Tundra was in the runner-up position, with Busch behind him in third.

 

The two KBM Tundras ran second and third for the next 24 laps, until a 13-truck accident slowed the field on lap 54.  Veteran crew chief Harold Holly summoned his young driver down pit road for four fresh tires and a full load of fuel. An unusually long pit stop, resulted in Coulter losing several positions when the trucks returned to the track.

 

Coulter and Holly, were quiet on the radio most of the night, until Coulter finally keyed the radio and said, "I can't believe when and where these guys are pushing. It's really hard for me to stay on the top."

 

Holly and team were happy about the performance of the GunBroker.com Tundra across the night and it seemed eminent that an improvement over Coulter's 18th-place finish in last year's race would be produced as the race approached the final stages.

 

However, Coulter got caught in the outside lane, which was slow moving on a late restart, costing the 22-year-old driver several positions in the closing laps. On the final circuit of the 100-lap event, Coulter got caught up in a four-truck accident, which relegated the championship hopeful to a disappointing 22nd-place finish.

 

"Really bummed the race ended the way it did," said a dejected Coulter.  "Our GunBroker.com Tundra was great -- best speedway truck I've ever had. I can't thank Kyle, Samantha, Rick Ren and everyone on the No. 18 at KBM enough for the opportunity this year. It's an honor to be running for their first driver championship."

 

Coulter's KBM teammates, Kyle Busch in the No. 51 Toyota Care Tundra and Darrell Wallace Jr. in the No. 54 Defy DiabetesTundra, finished second and 12th, respectively.

 

Johnny Sauter won the Nextera Energy Resources 250 and scored his seventh NASCAR Camping World Truck Series victory in 109 races. It was Toyota's 100th win in the NASCAR Camping World Truck Series. The No. 18 team owner Kyle Busch finished behind Sauter in the runner-up spot, while Ron Hornaday Jr., Justin Lofton and Jeb Burton rounded out the top-five. Ty Dillon, Miguel Paludo, Ryan Blaney, Matt Crafton and Ryan Sieg comprised the remainder of the top-10.

 

There were six caution periods for 20 laps, with 11 lead changes among six drivers.

 

Next up for the NASCAR Camping World Truck Series is short-track action April 6 at Martinsville (Va.) Speedway.

 

KBM PR

Kyle Busch had his No. 51 Toyota Care Tundra right where he wanted it as the field took the white flag in Friday night's NextEra Energy Resources 250 at Daytona (Fla.) International Speedway. "Rowdy" was in the second position, tucked behind fellow Toyota driver Johnny Sauter, waiting to make his move on the final lap. Shortly after the two Toyota's crossed the start-finish line, a wreck ensued behind them, ending the race under caution and relegating Busch to a second-place finish - his third runner-up result in five Truck Series starts at "The World's Center of Racing."

 

"We would've had a really good day if it was a 100 lap race, but it was only 99 today," said Busch, who has finished in the top five in four of his five Truck Series starts at Daytona. "We didn't get a chance to bring it back.  The Toyota Care Tundra was awesome. All the guys on this KBM (Kyle Busch Motorsports) team did a great job.  Just phenomenal being able to build three trucks really quick to get us out here and I appreciate them being able to help us qualify up near the front -- top Toyota.  To be able to come out here and race and run strong like that and be in position all night, I mean, shoot, I think the worst I fell was fourth, fifth or sixth -- something like that -- but wish we could pull off a win here in a Truck race.  It's the only one I'm missing -- I've got ARCA, Nationwide and Cup at Daytona -- have yet to get a Truck win, so I'll try again next time."

 

Busch, who qualified in the sixth spot, advanced into the third position by the time the field had completed one lap, where he remained until the first caution of the race occurred on lap 26. When pit road opened, he brought his No. 51 Toyota Care Tundra to his over-the-wall crew, who administered a four-tire and fuel stop and returned their driver back in the third position.

 

Kyle Busch Motorsports' (KBM) owner-driver remained running in the third spot until a 13-truck incident on lap 54 brought out the race's second caution. Busch brought the Toyota Care Tundra down pit road once again, getting four more fresh tires - with an air pressure adjustment - and a full tank of fuel.

 

With several teams on varying pit strategies, the Las Vegas native took the lap-60 restart from the third position. Just three laps later, a single-car accident slowed the field again. Busch, as was the case with many teams, took the opportunity to come down pit road and top off with enough fuel to make it to the finish.

 

Busch restarted from the fourth position when the field went back to green-flag conditions on lap 67. He partnered up with fellow Toyota competitor Matt Crafton, who tried to push the No. 51 Toyota Care Tundra to the front of the field. The pairing was nearly successful, but just as the two trucks pulled even with the inside lane, Todd Bodine got a strong push and surged back to the front of the field before the No. 51 Tundra was able to complete the pass.

 

On lap 69, Toyota's winningest driver in all three National Touring series was finally able to put his No. 51 Tundra out front. The lead was short lived, as Bodine reclaimed the lead a lap later. Busch surged back to the front of the field on lap 74, where he remained until eventual-winner Johnny Sauter claimed the top spot on lap 85.

 

A five-truck mishap on lap 83 slowed the field for the fifth time. Already good to go to the finish on fuel, Busch remained on track as did the leader, Sauter. The No. 51 Toyota Care Tundra was able to find a hole in the bottom lane shortly after the final restart and tucked in behind Sauter. The 30-time winner in the Truck Series kept Sauter's No. 98 in close range, as he formulated a plan in his head and waited until the final lap to make his move.

 

The bumper of Busch's No. 51 Tundra was attached to the rear bumper of Sauter's No. 98 Tundra as the two crossed the start-finish line with one lap remaining. Shortly after, an accident occurred and the race ended under caution, leaving Busch with his 21st career runner-up finish in the Truck Series.

 

Sauter picked up his seventh career Truck Series victory, which was the 100th win for Toyota in NASCAR's third division. Busch finished in the runner-up position and veteran Ron Hornaday Jr. came home third. Justin Lofton and Jeb Burton rounded out the top-five finishers in the season-opening event.

 

Darrell Wallace, a 19-year-old rookie making his NASCAR Camping World Truck Series debut, overcame an early miscue on pit road to bring the KBM No. 54 DefyDiabetes.com Tundra home in the 12th position. After running inside the top 10 for the majority of the race, Joey Coulter's KBM No. 18 GunBroker.com Tundra got caught in the outside lane on the final two restarts and came home with a disappointing 22nd-place finish.

 

There were six caution periods for 20 laps. Six different drivers led, exchanging the lead 11 times, including Busch who led twice for 12 laps. Eleven drivers failed to finish the 100-lap race.

 

The next event on the Truck Series schedule is the Kroger 250 at Martinsville (Va.) Speedway on Saturday, April 4 at 1:30 p.m. ET.

 

KBM PR

Race Highlights:

  • Richard Childress Racing teammates finished sixth (Ty Dillon) and 29th (Brendan Gaughan). 
  • Dillon is fourth in the NASCAR Camping World Truck Series driver championship point standings, seven markers behind the leader; while Gaughan ranks 28th in the standings.
  • The No. 3 Chevrolet team is fifth in the Camping World Truck Series owner championship point standings, with the No. 62 team 29th in the standings.
  • According to NASCAR's Loop Data Statistics, Dillon earned the highest Driver Rating (117.9), while Gaughan ranked 22nd with a rating of 58.7.
  • Gaughan made 134 green-flag passes during the 100-lap affair at Daytona International Speedway.
  • Dillon scored the second-highest Average Running Position of 3.270, while Gaughan ranked 23rd with a 21.750.
  • The No. 3 Bass Pro Shops team led the most laps during the 100-lap affair (56).
  • Johnny Sauter took the checkered flag at Daytona International Speedway and was followed to the line by Kyle Busch, Ron Hornaday Jr., Justin Lofton and Jeb Burton.
  • The next scheduled Camping World Truck Series race is the Kroger 250 at Martinsville Speedway on Saturday, April. 6. The second race of the 2013 season is scheduled to be televised live on SPEED beginning at 1 p.m. Eastern Time and broadcast live on Motor Racing Network.

 


2011 CC Team Logos NCWTS 3 BPS 150 px

Dillon Earns Sixth-Place Finish in Season Opener at Daytona

 

Despite leading for a large portion of the 100-lap affair, Ty Dillon and the No. 3 Bass Pro Shops team finished sixth in the first NASCAR Camping World Truck Series race of the season at Daytona International Speedway. The Richard Childress Racing team started the night from the fifth position and jumped to the lead on lap seven. Dillon led for the next 56 circuits around the 2.5-mile superspeedway. Crew chief Marcus Richmond utilized routine two-tire pit stops to maintain track position, until the final pit stop of the night on lap 64 when the Welcome, N.C.-based team took fuel only. With multiple other teams opting to stay on the racing surface, Dillon lined up in the seventh position for the ensuing restart. Using the draft, the 20-year-old driver maintained a position within the top 10. With five laps remaining, Dillon maneuvered his way to fourth and began making a charge to the front of the pack, when an incident on the final lap broke out behind him bringing out the yellow flag. The caution froze the field, leaving Dillon and the No. 3 Bass Pro Shops team with a sixth-place finish.

 

Start - 5                 Finish - 6                     Laps Led - 56               Points - 4

 

TY DILLON QUOTE:

"Overall, I'm happy with our finish tonight. To be able to leave Daytona (International Speedway) with your truck all in one piece is always a good night. The No. 3 Bass Pro Shops team worked hard this week getting the truck ready for the race. We were fast and led a lot of laps. We're putting the right foot forward and starting off the season right."

 

  

  

 

     

Mid-Race Accident Relegates Gaughan to a 29th-Place Result at  

Daytona International Speedway

 

Brendan Gaughan and the No. 62 South Point Hotel & Casino Chevrolet team were relegated to a 29th-place finish following a mid-race, multi-truck accident during the NASCAR Camping World Truck Series season opener at Daytona International Speedway Friday night. The Las Vegas native started the 250-mile affair from the 15th position and was shuffled throughout the field, as the team struggled to find a compatible drafting partner. While vying for position within the top 10, Gaughan was caught between two of his fellow competitors creating a multi-truck accident that sent the Richard Childress Racing Chevrolet to the garage for repairs. Gaughan returned to the track 20 laps down from the leader. As the final laps ticked away, the veteran driver made several visits to pit road allowing the team to make additional repairs. Despite a valiant effort by the team, Gaughan crossed the finish line 29th, 26 laps off of the lead lap. Following the first race of the season, Gaughan sits 28th in the Camping World Truck Series driver championship point standings.

 

Start - 15         Finish - 29         Laps Led - 0         Points - 28

 

BRENDAN GAUGHAN QUOTE:

"I've got thank my guys for all of their hard work tonight. It was my fault that we got into trouble tonight, but the South Point Hotel & Casino crew put in a lot of effort and never gave up. It wasn't the resulted I wanted, but we were able to finish the race."

 

RCR PR

 

 

 

 

TRD, U.S.A. (Toyota Racing Development) — a subsidiary of Toyota Motor Sales, U.S.A. Inc. that serves as the North American racing arm for design, development and assembly of Toyota’s factory racing engines and chassis — worked with Microsoft Corp. to design a touch-enabled app for Windows 8 as the centerpiece of a new strategy to improve the performance of the Toyota teams competing in NASCAR. When drivers, crew chiefs and team engineers expressed the need for a more mobile computing platform to monitor real-time performance data, TRD answered with the Windows 8 Trackside app running on Surface Pro hardware.

 

During practice, drivers and crew chiefs previously had to record racing performance data with software on a laptop, or even with pencil and paper, requiring drivers to get out of their race cars to view information about the car’s performance, as well as to explain what was happening on the track.

 

“Microsoft is excited to work with TRD to design and architect a mobile platform on Windows 8 for Toyota’s NASCAR race teams,” said Jason Campbell, group product marketing manager at Microsoft. “The Trackside app for Windows 8 on Surface Pro allows Toyota teams to spend more time driving and less time in the garage reviewing performance data, with a touch-based mobile tablet that can go from portable note taker to a high-performance monitor in less time than it takes to change even one tire.”

 

Now with the Windows 8 Trackside app and Surface Pro, the race team can efficiently capture performance data through the touch-based app and share it with the crew in real time, enabling mechanics to immediately get to work fine-tuning the race car for enhanced performance. Trackside also offers touch-enabled data that gives the crew chief and driver insight and analysis on timing and scoring data versus competitors, allowing a team to determine if the right adjustments have been made to the car or what adjustments may need to be made.

“Trackside running on Surface Pro means more time is spent on the track and less time is spent talking,” said Steve Wickham, TRD’s vice president of chassis operations. “Teams are back on the track faster, allowing them more time to determine the optimum setup for the race car. Our mission is to take advantage of the latest innovation in technology to quickly get better data — which translates into faster cars on the track.”

Since 2007, TRD has been developing racing software on the Windows platform for teams to analyze and improve performance, enabling Toyota race teams to be frequent visitors to victory lane and annually compete for series championships. TRD differentiates itself within the hypercompetitive racing business through technology innovation. Today, RAB Racing with Brack Maggard is one of the first Toyota teams in the NASCAR Nationwide Series to use the new Trackside solution.

“For Toyota teams to finish first on the track, we must also be the first to innovate our technologies behind the scenes,” said Darren Jones, group lead for software development at TRD. “We chose Windows 8 because we get enterprise-ready security and management, the familiarity of the Windows development environment, and a fully capable touch-enabled interface.”

When it came to choosing a device, TRD wanted a high-performance, lightweight, touch-enabled computer to complement the fast-paced environment at the race track. Several tablets were tested during the pilot phase, but Surface Pro was ultimately chosen because it delivered the power and performance of a laptop PC in a tablet package, as well as the hardware benefits of its unique Touch Covers and durable VaporMg chassis to protect the tablet from hazardous track environments. Surface Pro allows drivers and crew to use the device as a tablet or laptop, and its excellent screen visibility in outdoor lighting is essential when working at the race track.

“Working together with TRD and Microsoft, RAB Racing tested the Windows 8 Trackside app at the end of last season and found it to be an extremely useful tool for our organization,” said Robbie Benton, owner, RAB Racing with Brack Maggard. “This year with a rookie driver Alex Bowman, we need to get him as much time as possible on the race track to make sure we prepare good race cars for him. The Trackside app will help us accomplish both of those goals, and help our race team be better.”

TRD PR

 

 

 

International Speedway Corporation (ISC) announced today a year-long commitment to help fight older adult hunger in support of Drive to End Hunger, an initiative by AARP and AARP Foundation to help the nearly nine million older Americans who face the threat of hunger every day.

“Today’s announcement means that there will still be good news coming out of ISC tracks after the checkered flag falls on raceday,” said Jeff Gordon, four-time NASCAR Cup series champion and driver of the No. 24 Drive to End Hunger Chevrolet SS for Hendrick Motorsports.  “The commitment by ISC and Americrown will help a lot of people who struggle to put food on the table.”

“We are privileged to support the great work of Jeff Gordon and the AARP Foundation with their Driver to End Hunger efforts,” stated ISC Chief Executive Office Lesa France Kennedy. “Their programs represent the compassion of ISC’s family of motorsports facilities and our commitment to being a good neighbor. We want to do everything we can to support our communities. They are important to us, they are important to the sport, and solving the hunger epidemic should be important to everyone in America.”

All 12 ISC member tracks, led by ISC’s primary food and beverage concessions operator, Americrown Services Corporation, as well as Levy Restaurants at Chicagoland Speedway, will donate extra food from NASCAR race weekends to local food banks on behalf of Drive to End Hunger throughout the 2013 season.  AARP Foundation and Americrown will work with local food banks to receive the donations, which are expected to include bread, produce and other food items.

This week, Americrown and the Daytona International Speedway will donate extra food from the Daytona 500 to Second Harvest Food Bank of Central Florida.

“We’re pleased to extend our partnership with Drive to End Hunger,” said Daytona International Speedway President Joie Chitwood. “In addition to helping to increase awareness for the issue of senior hunger, we’re thrilled to be a part of a program that will assist individuals right here in Volusia County, and many more across the nation.”

ISC and Americrown began working with Drive to End Hunger on food donation efforts in 2011.  Since then, the collaboration has donated more than 70,000 pounds of food – the equivalent of approximately 54,000 meals – to local food banks near ISC tracks.  

“Millions of older Americans are forced to make impossible decisions about whether they can afford to eat, see a doctor, or stay in their home,” said Jo Ann Jenkins, AARP Foundation president.  “We are so proud to be working with ISC and Americrown to help make those choices a little easier in communities across the country.”

Drive to End Hunger is AARP and AARP Foundation’s national effort to help the nearly 9 million older Americans who are facing hunger across the United States. Drive to End Hunger is not only raising awareness of the problem, but also the funds to fight it.  Drive to End Hunger engages corporate sponsors and individuals across the country, as well as funds innovative programs with promising results that can be applied elsewhere to prevent hunger.  All contributions to Drive to End Hunger go to support the hunger solutions of AARP Foundation.

Since AARP and AARP Foundation launched Drive to End Hunger, it has donated nearly 16 million meals and driven corporate and individual donor commitments with an expected value of $18.1 million.  All contributions to Drive to End Hunger go to support the hunger solutions of AARP Foundation.  

To learn more, please visit www.DriveToEndHunger.org.

HMS PR

 

 

 

 

All-Pro NFL linebacker Ray Lewis will wave the green flag as honorary starter of the 55th annual Daytona 500 set for 1:00 p.m. ET Sunday at historic Daytona International Speedway.

Lewis, a University of Miami product, led the Baltimore Ravens to a win in Super Bowl XLVII earlier this month.  The 13-time Pro Bowl linebacker has played his entire professional career with the Ravens, helping the franchise to two Super Bowl wins (XXXV, XLVII).  Lewis was honored as NFL Defensive Player of the Year twice (2000 and 2003).  The fiery linebacker, a Central Florida native, is only the second linebacker to win Super Bowl Most Valuable Player Award (XXXV) and the first to win the award on the winning Super Bowl team.  Lewis announced his plans to retire last fall.

"It doesn’t get any bigger than Ray Lewis -- the leader of the Super Bowl-winning team," Daytona International Speedway President Joie Chitwood III said. "We can’t wait to see him on the flag stand waving the green flag to start ‘The Great American Race’ and the new NASCAR Sprint Cup Series season."

Lewis will wave the green flag for the 43-car field led by pole-sitter Danica Patrick, who was the first woman to win a pole for a NASCAR Sprint Cup Series race.

Past honorary starters for the Daytona 500 include NASCAR Hall of Famers Bobby Allison and Richard Petty, actor Ashton Kutcher, comedian Whoopi Goldberg and singer Mariah Carey.  WWE superstar John Cena had the honor in 2012.

DIS PR

 

 

 

 

 

Scott Speed knew his window to make the starting lineup for Sunday's Daytona 500 was closing in the final laps of Thursday's Budweiser Duels. 


Then an actual missing window helped Speed and the rest of the Leavine Family Racing (LFR) race team qualify for the biggest NASCAR race of the season and resulted in a new sponsor for the Texas-based team with DISH Network.

 

A leading satellite TV company, DISH Network, will be the primary sponsor on the No. 95 Ford Fusion with Speed for the season-opening Daytona 500 on Feb. 24 at the Daytona International Speedway.

 

"We're excited to team up with Leavine Family Racing on the No. 95 DISH Ford Fusion to help promote the Hopper," said James Moorhead, chief marketing officer for DISH. "Racing fans are passionate and dedicated - just like our customers. We love this opportunity to engage with a fan base that really mirrors the innovative spirit at DISH where we push the limits of technology and challenge the status quo."

 

Speed ran as high as eighth in the first 150-mile qualifying race at the Daytona International Speedway, but a problem with the brakes on a scheduled pit stop forced a longer stop which put No. 95 machine toward the back of the 21-car field. He got as high as 16th at the finish with the top 15 automatically advancing to Sunday's race.

 

Moments later, NASCAR officials moved Speed up to 15th - and into the Daytona 500 - when sixth-place Martin Truex Jr. finished without a side passenger window.

 

"We got lucky to get in because of the window, but at the same time we ran way better than that all race," Speed said. "That window coming out of the car cost us an easy transfer spot anyway because it's faster. The window giveth and it taketh away."

 

Based on NASCAR's unique qualifying rules, Leavine Family Racing would likely still have advanced into the Daytona 500. By finishing 15th, however, team owner Bob Leavine no longer had to worry about any of the complicated exemptions.

 

"We're in," he said with an enormous sigh of relief. "I feel blessed."

 

Speed clearly had a racecar worthy of stock car racing's Super Bowl. With three more practice sessions remaining before the green flag on Sunday at 1 p.m. ET, Speed and crew chief Wally Rogers believe they have enough of a baseline to be competitive in the new Gen-6 racer.

 

"Scott did a really good job, especially when he got in the outside line," Rogers said. "We're learning so much about the car with every lap. Scott was patient and the car had good solid speed in it. Making the race is a huge relief for everyone at Leavine Family Racing. We're a small team, and this is a very big deal for us."

 

The team didn't learn of Truex's problems until they were walking down pit road after the race.

 

"We heard it on the (public address) speaker," Leavine said. "All I could imagine was going home. Then we heard we were in. It's one of the most incredible feelings I've ever had at a racetrack."

 

Speed will start 31st in the Daytona 500.

 

"It was hard once we got to the back after the pit stop because we didn't have anyone back there to help us," Speed said. "We finally got back up there and picked off a few of them.

 

"You had to have a good car to be able to do that. That's a credit to everyone at LFR. This is a proud moment for everyone. We're in the Daytona 500. I will never get tired of hearing that."
 
Leavine Family Racing PR

American Tower Corporation (NYSE: AMT) announced today the deployment of a Distributed Antenna System (DAS) network solution at the Daytona International Speedway in Daytona Beach, FL. Owned and operated by the International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (ISC), Daytona International Speedway is known as the “World Center of Racing.”

The DAS network was launched to facilitate rising wireless communication and data activity throughout the 480-acre motorsports complex. In February 2013, the Daytona International Speedway will be the home of the 2013 Budweiser Speedweeks, a 10-day event, culminating with the 55th annual Daytona 500. Hundreds of thousands of people, including competitors, spectators and staff, are expected to attend the events. The DAS network, owned and operated by American Tower, will support the increased wireless traffic resulting from the wide attendance at the venue.

“Our goal at the Daytona International Speedway was to build a network that not only met the carriers’ coverage and capacity requirements but also enabled a multitude of enterprise services,” said Gerard Ainsztein, American Tower’s Senior Vice President, Managed Networks. “With the successful deployment of the network, our carrier partners are able to offer market-leading 4G services while their customers experience unprecedented cellular performance. Additionally, ISC plans to leverage the network to operate its multimedia and sports operations, allowing ISC to offer its guests a package of mobile services that will enhance the overall fan experience. American Tower looks forward to collaborating with ISC to bring these services to the remaining ISC raceways.”

Craig A. Neeb, ISC’s Vice President, Multi-Channel Marketing and Chief Information Officer, stated, “ISC is committed to enhancing the fan experience and our relationship with American Tower helps us achieve this goal. This relationship not only benefits our fans but also improves the connectivity for everyone involved during event weekends. This is the foundation to future enhancements in providing more reliable connectivity for everyone.”

The network, with several hundred antennas, is capable of hosting multiple carriers and features dedicated backup power and an electrical distribution system that allows for multiple remote generators to supply power to transmission equipment installed throughout the grandstands.

American Tower PR

“Drivers start your engines!” Cie Games – the makers of Car Town, the world’s leading automotive-based game franchise – expands its licensing deal with International Speedway Corporation (ISC) onto the mobile gaming platform with the launch of virtual race events tied to real-world races in Car Town’s mobile sequel Car Town Streets, which is free-to-play for iOS devices including the iPhone, iPad and iPod touch. The first event, “Daytona Challenge,” debuts today to celebrate the 55thannual Daytona 500 on Sunday, Feb. 24 and more race competitions to follow.

“We first partnered with NASCAR and ISC for our Facebook game Car Town to huge success and we are excited to extend our partnership onto the mobile platform to reach new and younger audiences,” said Dennis Suggs, president and CEO, Cie Games. “Through our continued partnership, we are able to build brand affinity for the premier stock car racing franchise and organically grow the NASCAR fan base in Car Town Streets through NASCAR’s biggest event, the Daytona 500.”

The in-game “virtual” events will begin the Thursday before the official real-world race day and run for one week. The top players for each race event will receive an exclusive in-game NASCAR racecar that can produce up to 1200 horsepower – the fastest car in the game. In the Daytona Challenge, the top 150,000 players with the most points won will receive a powerful NASCAR racecar, with the first being Dale Earnhardt, Jr.’s National Guard car.

Players can check their standings throughout each event using the Car Town Streets leaderboard. Additional information on future officially licensed virtual in-game events and car prizes driven by the world’s best drivers will be announced as it gets closer to race day.

One of the Top 10 Games on the App Store in multiple countries, Car Town Streets is designed specifically for mobile players and offers a different type of gameplay mechanic from its Facebook predecessor, Car Town. As players find, build, and race with all their favorite cars, form teams and compete in head-to-head race battles, new race challenges and missions will unlock.

Cie Games PR

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