Sunday, Oct 02
Speedway Digest Staff

Speedway Digest Staff

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Brad Keselowski's Checkered Flag Foundation (CFF) will once again bring its exciting Race to Recovery program to benefit wounded service members and their loved ones to five race tracks in 2013. 

 
This year marks the third year for the Race to Recovery (R2R) program, as well as the third full year for CFF, a 501(c)(3) non-profit organization, whose mission is to support those who have sacrificed greatly, to include military personnel, veterans, first-responders and their families, among others. The 

2012 NASCAR Sprint Cup Series champion and foundation President Brad Keselowski loves to spend time with the R2R honorees and looks forward to each event, as he says it keeps his life balanced.

 

"I am a firm believer in showing someone my appreciation for his or her sacrifices and the Race to Recovery program allows me to do that," Keselowski said. "I feel like life is about balance--I couldn't do what I do on the racetrack without these men and women making the sacrifices they do for me. It means a lot for me to have the opportunity to bring them out and show them a good time the best way I know how."

 

Keselowski and his foundation will bring its innovative R2R program to Richmond International Raceway, Talladega Superspeedway, Charlotte Motor Speedway, Michigan International Speedway, and Bristol Motor Speedway in 2013. Guests at the track this season will strap in beside Brad and another Penske Racing driver in either a brand-new Cup-spec Ford Fusion or a Nationwide-Spec Ford Mustang

with a new, exciting patriotic paint scheme that includes a custom 

mural representing the military services. 

 

In 2013, leading Kimberly-Clark brand, SCOTT® Car Care has become a major partner with the CFF to help the program continue to meet its number one metric -- to put smiles back on the faces of those heroes who have sacrificed so much for our country-allowing them to enjoy a VIP NASCAR race experience with the people closest to them and surrounded by fellow veterans. As a part of the Worth the Work, Pass it on campaign, SCOTT® Car Care has joined forces with CFF and its R2R program to provide unique experiences for the veterans.

 

"SCOTT® Car Care is thrilled to partner with Brad Keselowski's Checkered Flag Foundation to help provide this unique group of car enthusiasts with an experience of a lifetime," said Charlotte Ciccone, Associate Customer Marketing Manager for Kimberly- Clark Professional. "The mission of the CFF strongly aligns with our emotionally-rooted Worth the Work, Pass it on campaign, where we strive to recognize the hard work and great reward our loyal end users deserve."

 

Working with the Veterans Administration and other military hospitals to select candidates, CFF identifies wounded veterans around the country who have worked hard to persevere beyond their injuries. The idea is to inspire and incentivize those who are working hard to meet milestones in their treatment with a three-day VIP Race Experience, capped off with a ride along in a custom-built two-seat Ford Fusion race car with foundation President Brad Keselowski. Typically, six veterans along with one "crew chief," an individual who has had significant impact upon the veteran in his or her recovery process, per market are invited for the three-day experience. 

 

In addition, another large group of veterans and their guests are invited to watch either the Saturday or Sunday race in the CFF suite at the race track. VA case managers determine the individuals who receive suite tickets, with an emphasis on rewarding those who have met certain milestones in their treatment.

 

BKR PR

A couple of rookies in their first NASCAR Craftsman Truck Series race at Martinsville Speedway captured the front for Saturday’s Kroger 250 at Martinsville Speedway.

Twenty-year-old Jeb Burton set a track record in winning the pole for Saturday’s race while Darrell Wallace Jr., 19, captured the second starting position.

Burton’s fast lap of 19.589 seconds (96.666 mph) broke the old record of 19.641 seconds (96.641) set by Timothy Peters last fall.

"I was crying like a baby when I got out of that race car. It means a whole lot to me and my family,” said Burton, son of former Daytona 500 winner Ward Burton. “It's really cool for my sponsor to have out of South Boston too. I worked really hard to get here. I'm really happy.

"I knew if I won or got the pole, I'm going to be emotional -- anywhere, especially here. Like I said, it means something to me. I live it. I eat it. I sleep it. It's just a passion of mine and I'm just thankful to be in front of you all right now."

Peters qualified third followed former Martinsville winner Johnny Sauter and rookie German Quiroga.

Tickets for Saturday’s Kroger 250 are $35 and may be purchased at the track Saturday.

Martinsville Speedway PR

The Commonwealth of Virginia honored NASCAR diversity trailblazer Wendell Scott with a historical highway marker in his hometown of Danville, Va., to celebrate his legacy as the first African-American to win a race in what is now known as the NASCAR Sprint Cup Series. Scott broke racial barriers in NASCAR over his 13-year career at NASCAR’s top level that included 20 top-five and 147 top-ten finishes in 495 starts.

“The Commonwealth of Virginia is deep with NASCAR heritage and support,” said NASCAR President Mike Helton. “Wendell Scott is very much a part of NASCAR’s and Virginia’s history. We join others in thanking the Commonwealth of Virginia for the honor they are bestowing on Mr. Scott, one that is well deserved. The Scott family has been instrumental to NASCAR as we developed our multicultural efforts, and it was Wendell Scott who served as such an inspiration to us all.”

During the ceremony, Danville Mayor Sherman Saunders declared April 5, 2013 as Wendell Scott Day and his restored No. 11 race car was displayed along with cars exhibited by Occoneechee Historic Speedway Group, Early Dirt Racers of Virginia and North Carolina and the Old Timers Racing Club.

Aside from Helton and Saunders; other speakers included: Earl Reynolds, Danville director of community development; Sarah Latham, president of the Danville Historical Society; Kathleen S. Kilpatrick, director of the Department of Historic Resources; and Wendell Scott, Jr.

“Our father was a proud Virginian, so this honor from the Virginia Department of Historic Resources is very humbling,” said Sybil Scott, daughter of the late Scott. “We believe daddy is with us in spirit, smiling on his friends, peers, family and especially his fans and our mother who are witnessing the fruits of his labor. The historic marker stands tall and today’s representation by local, state and NASCAR officials assure that his struggles against the odds, but more importantly, his accomplishments are undeniable.”

Scott, who officially retired from racing in 1973 and passed away in 1990, enjoyed a prolific career that spanned well beyond NASCAR’s premier series. In 1959, he won both the NASCAR Sportsman Division Virginia championship and the Sportsman Division championship at Southside Speedway in Richmond, Va. In 1957, Scott finished third in the Virginia standings behind NASCAR Hall of Famer Ned Jarrett. Since his retirement, he has been inducted into 13 halls of fame, including the International Motorsports Hall of Fame. Last year, Scott was among the 25 nominees up for induction into the NASCAR Hall of Fame.

During his career, Scott blazed a trail of diversity that extends to today’s NASCAR. This season, NASCAR is home to several diverse and female drivers in its three national series, including Danica Patrick, Juan Pablo Montoya, Aric Almirola, Nelson Piquet, Jr., Kyle Larson, Miguel Paludo, Johanna Long, Juan Carlos Blum, German Quiroga and Darrell Wallace, Jr.

“The story of Wendell Scott reminds us all of what gritty determination and eyes-on-the-prize perseverance can accomplish,” said Virginia Governor Bob McDonnell. “I applaud Danville for working with the Commonwealth in recognizing Scott’s singular achievements. I am also grateful to NASCAR for celebrating Scott’s legacy this weekend in Danville and at the Martinsville Speedway, a remaining original NASCAR track, and bringing the story of Scott and Virginia’s motorsports legacy to the nation and racing fans around the world.”

Virginia’s historical highway marker program, which began in 1927 with the installation of the first historical markers along U.S. Route 1, is considered the oldest such program in the nation. Currently there are more than 2,200 official state markers, most maintained by the Virginia Department of Transportation, as well as by local partners in jurisdictions outside of VDOT’s authority such as Danville.

The next NASCAR Sprint Cup Series race will be The STP Gas Booster 500 on April 7 at 1 p.m. ET. It will air on FOX, FOX Deportes, Motor Racing Network Radio and SiriusXM Radio with additional coverage on NASCAR.COM.

NASCAR PR

Richard Childress Racing will feature the Childress Institute for Pediatric Traumaon the No. 31 Chevrolet driven by NASCAR Sprint Cup Series driver Jeff Burton at Martinsville Speedway this weekend.

 

"We take for granted that the best emergency care for our children is always available, but that is not the case. Critically-injured patients treated in a certified trauma center have a 25% increased rate of survival," said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. "We wanted to spotlight the need for awareness by running a paint scheme featuring the Institute this weekend."

 

Nearly 10,000 children die each year due to life-threatening injuries - more than all other causes combined. The Childress Institute for Pediatric Trauma invests resources in research, medical education and awareness to improve the treatment for critically injured children across the United States.

 

"Life-threatening injuries kill more children in America than all other causes combined, and it is our mission of save the lives of injured children," said CIPT Executive Director Dr. Wayne Meredith. "The Childress Institute is grateful to Richard Childress, Jeff Burton and everyone at RCR for helping us raise awareness about the No. 1 killer of children in America."

 

The Cross family learned all too well how important it is to receive care from appropriately-trained first responders and the expertise of a Level 1 Pediatric Trauma Center. Their 15-year-old daughter, Meredith, sustained a traumatic brain injury when she fell off her horse. The speed and expertise in care that Meredith received resulted in multiple procedures and surgeries by highly skilled pediatric specialists because the Cross family had access to an American College of Surgeon's approved Level 1 Pediatric Trauma Center. The Childress Institute helped the trauma center achieve Level 1 status by pushing for improved pediatric trauma care and providing funding for research and medical education. After much work and care on everyone's part, Meredith is back at school playing in the marching band and almost fully recovered. You can listen to Meredith and her family tell their story at http://www.YouTube.com/ChildressInstitute.

 

To learn more about pediatric trauma, visit www.InjuredKids.org and join the Childress Champions by clicking the green "Donate" button. You can also find CIPT on Twitter @injuredkids and on Facebook at www.facebook.com/ChildressPediatricTrauma.

 

RCR PR

Fans looking for daily and overnight RV parking during the Toyota Owners 400 NASCAR weekend at Richmond International RacewayApril 25-27, should look no further than the Blue Ox Meadowbridge Unreserved RV Parking (Lot J). This lot opens at noon on Thursday, April 25 and at 7:00 a.m. on Friday and Saturday for daily and overnight parking. Blue Ox Meadowbridge Unreserved daily and overnight parking spaces are available for oversized vehicles, RVs and motorcoaches in Lot J.

Passes for Blue Ox Meadowbridge Unreserved RV Parking can be purchased in advance for $90 for the weekend. To purchase passes in advance, please click here or call 866-455-7223. The lot has continuous tram service throughout the day until approximately an hour and a half post-race Friday-Saturday, as well as 24-hour security. Sites do not contain utilities (no power, water or waste connections) and showers are not provided. Portable restrooms are provided. Pump out and fresh water service is available for a fee.

New for 2013, Richmond International Raceway offers tent camping in Lot G. Fans may purchase a reserved 20’ x 30’ tent camping spot for $75 by calling 866-455-7223. Fans must have two or more Toyota Owners 400 NASCAR Sprint Cup Series tickets in their account to purchase a reserved tent camping spot in that account. A tent camping ticket package, which includes two tickets (in Henrico Grandstand, rows 1-10) to the race and a reserved tent camping spot, is available for$145. Shower facilities will be available in Lot G for $5 per shower. Tram service is not available from Lot G; however, the track is a 15-minute walk away.

Click here for our campfire policy and additional camping rules.

RIR PR

Pocono Raceway, a leader in the sports industry for their ongoing Pocono Green initiatives,  has joined in a partnership with ZLOOP Computer and Electronics Recycling Centers to provide a way to get rid of unwanted and unused electronics safely and securely…. and at no cost!

The Raceway will conduct an e-Waste recycling and data destruction event on Saturday, April 20 from 10:00 AM – 6:00 PM.  Communities, companies, school districts and individuals are encouraged to drop off their unwanted electronics, no matter how large or small.

As an incentive to recycle, Pocono Raceway will provide two grandstand tickets, to the racing action on Saturday June 8, for each per person who participates in this recycling effort.  The June 8 schedule includes two NASCAR Sprint Cup Series practice sessions and the Pocono 200, ARCA Racing Series presented by Menards race. Additionally, each person can enter a drawing to win a grand prize, consisting of four Terrace Bistro VIP tickets to the July 7, Pocono  INDYCAR 400.

Communities and school districts can compete for the “bragging rights” for recycling the most e-Waste materials.

The company or corporation that recycles the most e-Waste materials will receive free advertising on the ZLOOP stock car that will be competing in the Pocono 200. This event will be nationally televised on the SPEED channel and advertising includes company logos on the Venturini Motorsports No. 25 ZLOOP sponsored car along with in-focus exposure via the “in-car” camera.

In an ever-changing high tech world the amount of e-Waste collecting in every American household continues to build.  In most cases people are unaware of the dangers of e-Waste to the environment and unfamiliar with SAFE e-Waste disposal practices of their unwanted or unused electronics, such as cell phones, computers, monitors or virtually anything with an electronic cord.

The growing number of electronic goods in the U.S. is no secret. The life expectancy of everyday electronics is not long to begin with, but is cut even shorter as new technologies and gadgets are introduced. Americans want the newest model, a nicer brand, the next new thing… and are quick to leave their old models behind.

The heavy metals they contain threaten to pollute the air, soil, and water, harming the environment and our communities. Electronics are an essential part of life but the disposal of these products, in an environmentally friendly manner, is a challenge.

While other types of municipal waste are decreasing, e-Waste is growing by five percent annually. Although e-Waste makes up only two percent of America’s trash in landfills, it accounts for 70 percent of overall toxic waste.

25 states including Pennsylvania, New York and New Jersey have passed e-waste recycling laws, 15 of which include disposal bans.

“We are very excited about our unique partnership with Pocono Raceway”, says Zloop’s Founder and CMO Bob LaBarge, “we look forward to working with Pocono to educate their fan base on the importance of properly recycling eWaste and making it easy and secure for the community to do just that.”

Pocono Raceway, a member of the Green Sports Alliance (GSA), is considered one of the most environmentally conscious tracks in NASCAR and the entire sports world. The GSA is a nonprofit organization that helps the professional sports industry enhance its environmental performance and harness potential for large-scale behavior change.

In August of 2010, Pocono Raceway completed their 3MW Pocono Solar Project which features nearly 40,000 American Made Photovoltaic modules covering 25 acres of land adjacent to the race track.  The Project will produce more than 72 million kilowatt hours (kWh) of energy over the next 20 years. The environmental attributes associated with the system will offset more than 3,100 Metric Tons of carbon dioxide annually, Carbon Dioxide emissions from 106,529 propane BBQ grills and it will generate enough power to provide the electricity needs for close to 300 homes beyond the power needs of the Raceway.

Pocono Raceway PR

Two-time Talladega Superspeedway NASCAR Sprint Cup Series winner Clint Bowyer stopped by Jim N Nick’s Barbecue in Birmingham today to spend some time with the media and talk racing at Talladega.  But before anyone had a chance to eat, Bowyer donned an apron to serve as a waiter and take Talladega Superspeedway Chairman Grant Lynch’s order. 

When Bowyer, who was holding a plate of food for another customer, reached for his notepad to write down Grant’s order, the plate of BBQ and all the trimmings spilled on Grant’s lap.  Clint remarked, “Oops!  Sorry, I guess you have just experienced the BIG ONE, Grant….hmmmm, a little like racing at Talladega!”

After everyone settled down and the BIG mess was cleaned up, Bowyer talked about how he loves racing at NASCAR’s most unpredictable and most competitive track.

“I can’t wait to get back here in a few weeks (for the Aaron’s 499 on May 5),” said Clint, who was runner up in the 2013 NASCAR Sprint Cup Series title chase.  “I love racing here because there is nothing else like it in our sport.  It’s the biggest, the highest banked and the widest.  There is nothing like running four wide at nearly 200 mph.

“Everyone talks about the ‘Big One’ at Talladega, but you have to put yourself in position to win and not in a position to get wrecked.  For most of the Talladega races, and especially at the end of each, you have a short window of opportunity. It’s an intense situation.  You have to anticipate what could happen.  I plan to be near the front in the final laps come May 5 at ‘Dega.  Then I will figure out my move.”

TSS PR

The driver who crosses the finish line first at Darlington Raceway won't be the only winner at this year's Bojangles' Southern 500®.  To celebrate its second year sponsoring South Carolina's only NASCAR® Sprint Cup Series race, Bojangles' has created the Bojangles' Southern 500 Sweepstakes, giving away a 2013 Chevrolet® Camaro and four VIP trips to the race in Darlington, S.C.  Entrants will also have the opportunity to pick the top 10 drivers of the Bojangles' Southern 500 for a chance to take home $1 million

From April 8 through April 28, customers can visit any participating Bojangles' restaurant and pick up an official promo card, each of which includes a unique code.  Customers then enter the code at www.WinWithBo.com, registering for a chance to win free food from Bojangles' or one of four grand prizes: an exclusive VIP race weekend package complete with hotel accommodations, Richard Petty Driving Experience, a lap around the track in the official pace car, garage and pit passes, a chance to wave the green flag during race qualifying rounds, a Bojangles' gift bag and $1,000 cash.

Just prior to the race, each of the grand prize winners will be given a key, one of which will start the engine to a brand new 2013 Chevy Camaro.  The lucky winner will choose their color and take delivery of their new Camaro at Rick Hendrick's City Chevrolet, a Hendrick Automotive Group dealership, in Charlotte, N.C.  To view Chevy Camaros and other available new and used vehicles, please visit www.Hendrickcars.com.

But the excitement doesn't end there.  Because everyone who participates in the contest will have an opportunity to pick the top 10 finishing drivers of the Bojangles' Southern 500 – in the correct order – for a chance to win $1 million.  The popular drivers who dominate other tracks around the nation are famous for being outperformed by the raceway appropriately nicknamed the track "Too Tough to Tame."  Whether it's luck or strategy, the $1 million winner will have to take into account Darlington Raceway's egg-shaped track with its feisty reputation of giving drivers a run for their money. 

"We're excited to offer our customers and race fans the chance to win some amazing prizes during the Bojangles' Southern 500 sweepstakes," said Randy Kibler, Bojangles' president and CEO.  "Just like last year's event, the 2013 Bojangles' Southern 500 promises to be another thrilling night of racing.  But knowing someone will win a brand new car – and that someone could possibly win $1 million – definitely brings a new level of anticipation to this year's race."

Bojangles' entered into a multi-year agreement with International Speedway Corp. in 2012 to be the title sponsor of the Bojangles' Southern 500.  The partnership also allows Bojangles' to serve hungry race fans its delicious Chicken Supremes™, Cajun Filet Sandwich, Seasoned Fries and Legendary Iced Tea® at Darlington Raceway, Daytona International Speedway, Talladega Super Speedway, Martinsville Speedway and Richmond International Raceway.

Bojangles PR

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