Chicagoland Speedway, Route 66 Raceway and MillerCoors today announced a multi-year sponsorship renewal that will keep Miller Lite as the Official Beer of Chicagoland Speedway and Route 66 Raceway.
“Our partnership with Chicagoland Speedway and Route 66 Raceway is highly valued within the Chicago sports landscape, and we’re excited to continue the relationship for seasons to come,” said Jim McNellis, MillerCoors general manager of sales for Illinois. “Motorsports fans are among the most loyal in all of sports and they love joining their friends for Miller Time at the track.”
MillerCoors, with its corporate headquarters located in downtown Chicago, will continue to support all events across both facilities including the first race in the Chase for the NASCAR Sprint Cup, the start of NASCAR’s playoffs at Chicagoland Speedway. Miller Lite driver Brad Keselowski won the first race of the 2012 Chase at Chicagoland Speedway en route to a series championship.
“We are thrilled to renew our partnership with MillerCoors, an industry leader located right in our backyard,” said Chicagoland Speedway and Route 66 Raceway president Scott Paddock. “Miller Lite has demonstrated its commitment to motorsports and Chicago-area race fans for several years, offering them access to highly coveted assets like the Miller Lite Turn 1 Party Deck, and we look forward to working together to bring fresh, innovative ideas to life for our fans to enjoy.”
As the official beer of Chicagoland Speedway and Route 66 Raceway, Miller Lite will receive exclusive marketing rights, including what have become fan-favorites such as the Miller Lite Pit Stop, a widely popular beer garden in Chicagoland Speedway’s midway area known as Champions Park, and the Miller Lite Turn 1 Party Deck along with signage and other on-site benefits.
Returning for the third consecutive year, the Chase for the NASCAR Sprint Cup will once again kick-off at Chicagoland Speedway – Sept. 13-15, 2013. The three-day weekend will begin with the NASCAR Camping World Truck Series under the lights on Friday night. On Saturday, Sept. 14, the Dollar General 300 Powered by Coca-Cola NASCAR Nationwide Series race will hit the track as the precursor to Sunday’s GEICO 400, the first race in the Chase for the NASCAR Sprint Cup.
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