Richmond Raceway (Richmond) is joining forces with Nickelodeon, the number-one entertainment brand for kids, to bring the top-rated preschool series PAW Patrol, produced by Spin Master Entertainment, to America’s Premier Short Track as part of the NASCAR Playoff Race Weekend, presented by Who’s Your Driver, on Sept. 20-21. PAW Patrol will be featured prominently throughout race weekend from the Midway to the FanGrounds.
“As kids continue to drive NASCAR, we welcome the partnership with Nickelodeon and PAW Patrol to engage with young fans over our NASCAR Playoff Race Weekend,” said Richmond President Dennis Bickmeier. “The opportunity to partner with the top entertainment brand for kids will further enhance the experience for our young fans. ‘So here we go, PAW Patrol!’”
PAW Patrol’s Chase and Marshall will be featured as part of Nickelodeon’s activation and display in the Midway, along with the Richmond Raceway Kids Club (RR Kids Club). The RR Kids Club will also feature giveaways at the Spin to Win Wheel, branded ride-on carts featuring PAW pups, photo opportunities and more. Additionally, Chase and Marshall costumed characters will make their way through the FanGrounds, Richmond’s modernized infield, to engage with young fans and NASCAR drivers as part of Pre-Race Ceremonies presented by va811.com.
“We are excited to partner with Richmond Raceway to continue our longstanding participation in marquee NASCAR racing events that resonate with motorsports fans across the country,” said Charlotte Castillo, Senior Vice President, Global Franchise Planning, Viacom Nickelodeon Consumer Products. “PAW Patrol is a beloved property the world over and we are thrilled to give fans a unique and engaging race experience that the whole family can enjoy.”
PAW Patrol will be featured on Richmond’s iconic track walls with signage and the property will also be integrated into the RR Kids Club through in-person and online promotions for registrations.
The RR Kids Club is designed to help kids 12 and younger engage with their favorite track and enjoy special race day activities. As a member of the RR Kids Club, members receive a membership card, lanyard, bag, access to excusive events and race day experiences, and exclusive email offers to parents. Parents can register their kids online at richmondraceway.com/kidsclub.
Richmond offers family friendly pricing for kids 12 and younger throughout the NASCAR season. Kids 12 and younger, save $25 off the adult ticket price in every grandstand for Monster Energy NASCAR Cup Series races at America’s Premier Short Track. For NASCAR Xfinity Series races, kids 12 and younger are free with a ticketed adult. In the FanGrounds, kids 12 and younger have a special ticket price for both single-day and race weekend passes. For single-day admission, kids 12 & under are $25 and a NASCAR Playoff Race Weekend FanGrounds pass is $40. To learn more about Richmond’s kids tickets, visit richmondraceway.com/
PAW Patrol, which was renewed in June for a seventh season on Nickelodeon, is currently the number-one ranked preschool show on television. The CGI-animated series, produced by Spin Master Entertainment), follows a pack of heroic pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker – who are led by a tech savvy boy named Ryder. Together they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small.” The series features a curriculum that focuses on citizenship, social skills and problem solving.
PAW Patrol: Ready, Race, Rescue, the latest special for the series will be available exclusively at Walmart beginning on Sept. 3, and will air on Nickelodeon on Nov. 11. The 44-minute special follows the pups as they get ready to be the pit crew for their race hero, The Whoosh. When the legendary racer is unable to drive in the championship race, he calls on his biggest fan-pup Marshall to take the wheel and race in his place.
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