Racing Virginia Begins Third Year of Promoting Motorsports Across the Commonwealth of Virginia

15 Mar 2019
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Racing Virginia, an unprecedented collaboration among motorsports venues in Virginia, enters its third year supporting grassroots racing across the Commonwealth. For the new season, the program will continue its mission of encouraging collaborative support among all Virginia tracks to raise driver awareness, increase ticket sales, and grow sponsorship opportunities.

“As Racing Virginia enters its third year, the program has become a true partner with local tracks to amplify race information and share the stories of motorsports with race fans across the region,” said Richmond President Dennis Bickmeier. “We look forward to continuing to work collaboratively with motorsports venues across the Commonwealth to support grassroots racing.”

“Who’s Your Driver?”, which is a public information and education campaign targeting 21 to 35-year-old male drivers in Virginia, will continue to be the presenting sponsor of Racing Virginia. The “Who’s Your Driver” program is a partnership between DRIVE SMART Virginia, the Virginia Department of Motor Vehicles, and Richmond to encourage people to choose a sober driver and buckle up. “Who’s your Driver?” is also the presenting sponsor of Martinsville Speedway’s STP 500 Race Weekend on March 23-24 and Richmond’s NASCAR Playoff Race Weekend on Sept. 21-22.

“We want all of Virginia’s race fans to enjoy a great, fun, and safe experience when they head to their favorite motorsports tracks and events,” said Janet Brooking, Executive Director of DRIVE SMART Virginia. “This partnership has really helped us promote the message to drive sober and buckle up, and we have seen an improvement in safe driving statistics over the past three years. We love interacting with the fans and sharing the importance of safe, sober driving at all of Virginia’s tracks, and we can’t wait to continue those conversations again this year.”

In 2019, Racing Virginia will further expand its content offerings to showcase tracks, share schedule information, and highlight stories from the past and present on motorsports in the Commonwealth. Through its website, social channels, and podcast, the program will continue to focus on increasing awareness of all Virginia racing events. The master schedule on racingvirginia.com lists race events from all motorsports venues in the Commonwealth, so fans can review the calendar to see what races each are coming each weekend and learn how to purchase tickets.

“Since 2017, Racing Virginia has been nothing but positive for us,” said Bill Mullis, Larry King Law’s Langley Speedway Owner. “They have created an amazing platform that can reach an audience that otherwise we’d never be able to reach ourselves, and that is incredibly important to me. It’s absolutely necessary for all the tracks in Virginia to work together to help promote racing as a whole and Racing Virginia helps accomplish this goal.”

“Racing Virginia has been able to highlight the breadth and diversity of racing in the Commonwealth and show strength in our partnership,” said Connie Nyholm, Owner & CEO of VIRginia International Raceway. “With more than 20 tracks in total, guests can see world class racing whether their appetite is stock cars, sports cars, motorcycles, vintage cars, drag racing, late models, drifting and so much more. As we say at VIR is true to Virginia, if it has wheels it has a place here.”

The Racing Virginia Podcast returns for its second season as the preeminent weekly broadcast on racing in the Commonwealth. The Racing Virginia Podcast, which has already produced 40 episodes, is hosted by Richmond Raceway’s Vaughan Crittenden and Virginia Motor Speedway’s Dave Seay. The duo recaps the previous week’s races, promotes upcoming race weekends, and analyze what is happening on the national level each week. Special guests also join the show to share their insight on racing at local tracks in Virginia. Guests in the first season included including Elliott Sadler, Johnny Sauter, Matt DiBenedetto, Timothy Peters, Matt Hagen, and Rick Mast. The Racing Virginia Podcast is available to listen each week on racingvirginia.com and iTunes.

“We are honored to be a part of Racing Virginia and collaborating with other tracks around the state. The more we work together to expand the awareness of how great racing is in Virginia, the stronger we all become,” said Virginia Motor Speedway’s Director of Marketing, Dave Seay. “As one of the hosts of the Racing Virginia Podcast, I am proud to be a part of something that is helping highlight the tracks and phenomenal talent we have in the Commonwealth.”

As Racing Virginia enters its third year, the program will have a visible presence at tracks across the Commonwealth. Racing Virginia will make one or more visits to each track on an annual basis to promote grassroots racing, connect with race fans, and produce original content for online promotional support. The program will continue to grow its close relationship and collaboration among local tracks on dirt, drag, road or paved throughout the Commonwealth.

To learn more about Who’s Your Driver, visit whosyourdriver.org. For more information on Racing Virginia, visit racingvirginia.com.

Richmond Raceway PR

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Steven B. Wilson

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