TicketGuardian announced today that it has entered into an exclusive partnership with International Speedway Corporation (ISC) to offer millions of NASCAR fans ticket insurance to ISC motorsports facilities.
Under the terms of the multi-year agreement, TicketGuardian will start providing an option for fans to insure their tickets to major motorsports events when they buy them in advance. ISC owns and/or operates 13 of the nation's premier motorsports entertainment facilities, which include historic Daytona International Speedway, Talladega Superspeedway and ISM Raceway, of which TicketGuardian is the title sponsor of the TicketGuardian 500, held in Arizona this March.
"Our partnership with ISC couldn't be any more exciting!" says Bryan Derbyshire, Founder and CEO of TicketGuardian. "The opportunity for TicketGuardian to work for such a dedicated group of fans is a major milestone towards our endeavors in the live events industry and with the help of ISC, we hope that peace of mind and TicketGuardian become synonymous with motorsports fans everywhere," added Derbyshire.
TicketGuardian's insurance technology provides fans a feeling of security when buying tickets in advance. With low-cost coverage, fans are protected from the burden of having to resell their ticket or losing their money altogether if they're unable to attend the event. Customers instead can receive a refund despite the traditional status quo of events, tickets, and registrations being non-refundable.
"We are excited about our new partnership with TicketGuardian," adds Tom Canello, Managing Director of Consumer Engagement Services at ISC. "Their fresh approach to providing a low-cost ticket insurance coverage option is a benefit to our race fans and provides peace of mind that their purchases are protected. We look forward to integrating TicketGuardian into the ISC family of tracks."
ISC was founded in 1953 and is a leading promoter of motorsports themed entertainment activities in the United States. ISC's facilities are located in six of the nation's top 13 media markets, and nearly 80 percent of the country's population is located within the primary trading areas of its facilities.