Chicagoland Speedway and Nickelodeon today announced that the number-one entertainment brand for kids is the entitlement sponsor of the Monster Energy NASCAR Cup Series race on Sunday, Sept. 17, dubbed the Tales of the Turtles 400 at Chicagoland Speedway. The announcement was made atop the 360 Chicago Observation Deck by Chicagoland Speedway President, Scott Paddock and Nickelodeon Senior Vice President of Sports Marketing, Anthony DiCosmo.
“Following the success of last year’s Teenage Mutant Ninja Turtles 400, we are ecstatic to continue our relationship with Nickelodeon in 2017,” said Paddock. “This blend of exciting racing and family entertainment is the perfect formula to launch the Playoffs for the Monster Energy NASCAR Cup Series kick off at our Magnificent Mile and a Half.”
This Sept. 14-17 marks the second partnership for Chicagoland Speedway and Nickelodeon, who last year partnered to bring fans the Teenage Mutant Ninja Turtles 400. This is the seventh consecutive year Chicagoland Speedway will kick off the Playoffs for the Monster Energy NASCAR Cup Series.
”Our partnership with Chicagoland Speedway and NASCAR continues to build momentum and drive fan excitement,” said DiCosmo. “We’re thrilled to return to Chicago with the next installment in the Teenage Mutant Ninja Turtles series – the Tales of the Turtles – and create an action-packed weekend on and off the track for NASCAR and Turtles fans alike.”
During the Tales of the Turtles 400 race weekend, attendees will be able to enjoy fun family activities with appearances by the Teenage Mutant Ninja Turtles costumed characters and more. The Tales of the Turtles 400 ticket package includes a meet and greet with the Teenage Mutant Ninja Turtles, a race ticket and the new Tales of the Turtles DVD.
The official Tales of the Turtles 400 race shirt will be available on the NASCAR.com Superstore today at 2:30 p.m. CT/3:30 p.m. ET.
The announcement, which was made on National Superhero Day, marks the kickoff of Chicagoland Speedway’s brand-new initiative to recognize everyday heroes leading into and on race day. Chicagoland Speedway will give fans the opportunity to nominate their own personal hero to receive a VIP race day experience and serve as race Grand Marshal. Fans can nominate their hero at www.chicagolandspeedway.com/hero.
Creative elements for the Tales of the Turtles 400 race will be inspired by Nickelodeon’s season five anthology series, Tales of the Teenage Mutant Ninja Turtles. This season captures seven distinct stories featuring Leonardo, Raphael, Donatello and Michelangelo’s past and future, including their early days in New York City, encounters with villains and friends, and a peek into their distant, but wild future. Throughout the season, fans can expect to see both new and familiar friends and foes as each tale unfolds. New episodes premiere throughout 2017 on Nickelodeon.
Since its launch in 2012, Nickelodeon’s all-new CG-animated Teenage Mutant Ninja Turtles has re-energized these iconic characters of this wildly popular franchise. Currently in its fifth season, Teenage Mutant Ninja Turtles is seen in over 170 countries and territories and translated in 45+ languages. Teenage Mutant Ninja Turtles follows four mutant turtles—Leonardo, Raphael, Donatello and Michelangelo—trained in the art of ninjutsu by their mutant rat sensei, Master Splinter, who teaches the turtles to battle evil from the New York City sewers.
Nickelodeon has a long-standing relationship with NASCAR, teaming up with the motorsports giant on several programming and racing events. On the track, the network has sponsored several races including last year’s Teenage Mutant Ninja Turtles 400 at Chicagoland Speedway. On-air both brands have collaborated on and Hammer Down, which aired on Nicktoon’s NickSports block.
CLS PR
