Phoenix International Raceway President Bryan R. Sperber today announced 3 Amigos Tequila – the Official Tequila of PIR – as title sponsor for the upcoming NASCAR K&N Pro Series West race at PIR on Feb. 24. The 3 Amigos Organic Blanco 100 will run at Phoenix International Raceway at 4:30 p.m. local time as the first race of the NASCAR K&N Pro Series West season and will also open the 2011 NASCAR season for PIR.
“3 Amigos Tequila is a quality product that’s all about good times and fun – a perfect match to help us open the 2011 NASCAR season at PIR next month,” Sperber said. “The product’s local roots make our partnership even more exciting for race fans in the Valley of the Sun.”
Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution. The Paddington Corporation and Pelican Brands serve as the global brand manager for 3 Amigos Tequila.
“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” said J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation. “We are very excited to launch the 2011 NASCAR season at Phoenix International Raceway with the 3 Amigos Organic Blanco 100 on Feb. 24.”
Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.
CREDIT: PIR PR
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