Great Clips will again get Sonoma Raceway’s Toyota/Save Mart 350 weekend off to a speedy start with “Great Clips® Fast Friday” on Friday, June 20.
Great Clips, the world’s largest salon brand, has signed a two-year extension to continue as the title sponsor of the NASCAR practice day. Great Clips Fast Friday will feature two Sprint Cup Series practice sessions, which mark the only opportunity for drivers to fine tune their stock cars before qualifying on Saturday.
“Great Clips is more than excited to be partnering with Sonoma Raceway again this year. We have a rich history and relationship with racing, and are pleased to partner with a raceway that has such a great reputation,” said Tyler Brandt, marketing manager of Great Clips, Inc. “Our local salon owners and staff are thrilled to be a part of this exciting weekend and are working very hard to support Sonoma Raceway and the Great Clips brand. To cap off a great race weekend, Great Clips will also adorn the hood as the primary sponsor of Kasey Kahne’s No. 5 Chevrolet SS during Sunday’s race.”
In addition to becoming title sponsor of Fast Friday, Great Clips continues as the Official Hair Salon of Sonoma Raceway for the third consecutive year. Great Clips will set up mobile salons at the raceway during the NASCAR Sprint Cup Series and Verizon IndyCar® Series event weekends. Stylists from local salons will give haircuts for a suggested donation of just $10, with proceeds benefiting Speedway Children’s Charities, the charitable arm of Sonoma Raceway.
“This is a wonderful program. Great Clips has been wonderful a partner, and the haircuts at the races have been a big hit with our fans and provided a nice boost to Speedway Children’s Charities,” said Steve Page, Sonoma Raceway president and general manager.
The agreement also includes hospitality, signage and other assets during race weekend. Great Clips also receives the right to use the Sonoma Raceway name and logo for promotional purposes, as well as Toyota/Save Mart 350 event tickets for retail promotions throughout Northern California.
With more than 3,500 salons throughout the United States and Canada, Great Clips salons employ nearly 350,000 stylists who receive ongoing training to learn advanced skills and the latest trends. For more information or to find your nearest Great Clips, visit www.greatclips.com. For more information on the Toyota/Save Mart 350 at Sonoma Raceway, June 20-22, visit www.RaceSonoma.com/NASCAR.
Sonoma Raceway PR
