Fifth Third Bank is the new Preferred Bank of Kentucky Speedway and will bring race fans Kids Zone activities throughout the venue’s June 27-29Quaker State 400 presented by Advance Auto Parts tripleheader NASCAR weekend.
The new Fifth Third Bank Kids Zone will offer free activities for children of all ages highlighted by a question-and-answer session on Friday, June 29 from 11:30 a.m. to noon. The Q&A session with feature five-time NASCAR Sprint Cup Series (NSCS) championship Crew Chief, Chad Knaus of Jimmie Johnson’s No. 48 Hendrick Motorsports team.
Young fans also will have the chance to explore the Fifth Third Bank No. 17 Ford Fusion Show Car driven by Ricky Stenhouse Jr ., throughout the day. Fifth Third Bank Kids Zone visitors will additionally enjoy giveaways, a cool zone, free popsicles, pit tire challenge, Hot Wheels™ car game, balloon artists, a clown, face painting and more throughout the weekend.
“We are pleased to welcome Fifth Third to our family of corporate partners as our organizations share the goals of providing outstanding customer service and executing innovative marketing ideas. Fans will notice Fifth Third’s presence in the Kids Zone and throughout our venue during our event weekend. We are only scratching the surface of what our partnership can achieve in the future,” Kentucky Speedway General Manager Mark Simendinger said.
The Kentucky Speedway banking partnership provides a regional complement to Fifth Third Bank’s NSCS Roush Fenway Racing program. The Quaker State 400 presented by Advance Auto Parts is one of four series events this season in which Stenhouse, Jr.’s machine will display the Fifth Third Bank logo and signature colors. Fifth Third Bank will continue to engage prospective and existing customers throughout the year with its No. 17 show car and race simulator.
“Fifth Third Bank is excited and proud to become the Preferred Bank of Kentucky Speedway. This partnership enhances the Bank’s opportunity to engage NASCAR’s loyal fan-base and the speedway provides a great venue for both client and employee engagement opportunities,” said Tom Partridge, president and CEO, Fifth Third Bank (Kentucky).
The June 29 Quaker State 400 presented by Advance Auto will provide the finale to Kentucky Speedway’s tripleheader weekend. Action opens June 27 with the NASCAR Camping World Truck Series UNOH 225 and continues June 29 with the NASCAR Nationwide Series Feed The Children 300.
KYS PR
