Kentucky Speedway welcomes Advance Auto Parts®, Inc., to its family of corporate partners as the first presenting sponsor of the NASCAR Sprint Cup Series (NSCS) Quaker State 400.
The third NSCS event in the facility’s history will take the green flag at 7:30 p.m., Saturday, June 29. The 400-mile race will provide the finale to a tripleheader NASCAR weekend that opens with the June 27 Camping World Truck Series UNOH 225 followed by the June 28 Nationwide Series Feed The Children 300.
Headquartered in Roanoke, Va., Advance Auto Parts is a leading automotive aftermarket retailer of parts, accessories, batteries, and maintenance serving do-it-yourself and professional installer markets in the United States. The company operates more than 3,900 stores in 39 states, Puerto Rico, and the Virgin Islands while employing more than 55,000 team members.
Kentucky Speedway will make a bold and vibrant statement on behalf of its NSCS title sponsor by painting its retaining walls in signature Quaker State green in celebration of the brand’s newly reformulated Ultimate Durability™ Full Synthetic Motor Oil. The motor oil provides unsurpassed wear protection and is formulated with a fuel-saving additive to help save motorists an average of 5 cents per gallon of gas*.
“Each year, we look forward to the race at Kentucky Speedway. The fans are incredible, the atmosphere is electric and the action is top-notch,” said Gita Gidwani, Quaker State Global Brand Manager. “With this being the third running of the Quaker State 400, we are excited to continue our event sponsorship and are proud to present the race with our trusted partner, Advance Auto Parts.”
Branding will be present during each race that comprises the tripleheader weekend and will reflect Quaker State’s longstanding motorsports tradition that includes an engineering partnership with Hendrick Motorsports, home to five-time NSCS champion Jimmie Johnson, four-time series title winner Jeff Gordon and 19-time series race winner Dale Earnhardt Jr. The Hendrick Motorsports No. 5 driven by Kasey Kahne will carry a Quaker State paint scheme during the race.
“Bringing our walls alive with the Quaker State signature colors is another first for our speedway that will generate added enthusiasm on race day. Fans, drivers and TNT viewers will instantly know it’s time to go racing in Kentucky,” Kentucky Speedway General Manager Mark Simendinger said.
KY Speedway PR
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