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Race fans looking to rev up their new year are in luck, as Sonoma Raceway has opened its ticket office for the 2018 race season.

Tickets for major events at the Northern California racing facility are now available, including the Toyota/Save Mart 350 Monster Energy NASCAR Cup Series (June 22-24), Toyota NHRA Sonoma Nationals NHRA Mello Yello Drag Racing Series (July 27-29) and Grand Prix of Sonoma Verizon IndyCar Series season finale (Sept. 14-16).

Sonoma Raceway will again offer its Buy Early and Save options in 2018. By purchasing tickets well in advance of NASCAR, NHRA or INDYCAR, fans can secure the best seats at the best prices.

Sonoma Raceway also offers incredible value for the Toyota/Save Mart 350, as tickets start at just $49 for race day. Camping around the facility, which has sold out the last two years, is another popular option, as is the Pre-Race Pass for Sunday morning.

As a nod to the many families it hosts each year, the raceway will continue kids’ pricing and free admission during its NASCAR and INDYCAR event weekends. Children 12 and under will be admitted FREE to the raceway with the purchase of an adult ticket on Friday and Saturday of the Toyota/Save Mart 350 weekend, June 22-23, as well as all three days of the Grand Prix of Sonoma weekend, Sept. 14-16. NASCAR race-day tickets for children 12 and under are just $10 each with the purchase of an adult ticket.

The best plan of attack for the upcoming race season is the 2018 Track Pass, which includes tickets to all major events, an exclusive track lap day in your car, season-long VIP parking, a NASCAR Sunday Pre-Race Pass, an IndyCar weekend Garage and Pit Pass, an NHRA Thunder Alley pass and plenty of additional benefits.  It’s the ultimate value with more than $1,000 worth of tickets and VIP access passes for just $379.

The 2018 Sonoma Raceway calendar also includes the Sonoma Historic Motorsports Festival (June 1-3); NHRA Division 7 Drag Races, presented by Korbel (July 20-22); and the Classic Sports Racing Group Charity Challenge (Oct. 5-7). Children 12 and under are admitted free all weekend to each of these events.

Fans can purchase individual or weekend tickets, as well as secure camping and ticket packages, for 2018 major events by calling 800-870-RACE (7223), visiting an account representative at the raceway or by online at www.SonomaRaceway.com/events or ticketmaster.com.

The complete Sonoma Raceway major event schedule for 2018:

  • Sonoma Historic Motorsports Festival – June 1-3
  • Toyota/Save Mart 350 Monster Energy NASCAR Cup Series – June 22-24
  • NHRA Division 7 Drag Races, presented by Korbel – July 20-22
  • Toyota NHRA Sonoma Nationals – July 27-29
  • MotoAmerica Series Cycle Gear Championship of Sonoma – Aug. 10-12
  • Grand Prix of Sonoma Verizon IndyCar Series – Sept. 14-16
  • Classic Sports Racing Group Charity Challenge – Oct. 5-7
  • SCCA® National Championship Runoffs® – Oct. 16-21

* Schedule subject to change without notice.

Sonoma Raceway PR

Perhaps the hottest tickets for the 2018 Folds of Honor QuikTrip 500 NASCAR Weekend at Atlanta Motor Speedway - both infield and trackside camping spaces - are already becoming scarce as the race date rapidly approaches.

Supplying nonstop thrills and some of the best sightlines throughout the entire facility, infield and trackside camping locations offer NASCAR fans three straight days of thrilling on-track action with all the convenience and creature comforts of home.

Trackside options like Turn 1 Trackside and Trackside Terrace offer multiple angles of the high-speed action with birds-eye views from high above the racing surface, while infield spaces put the most dedicated race fans in the heart of the action, as race cars buzz the track around them.

Both trackside and infield RV camping options offer 10 admission passes, including coveted pre-race pit access, one or two additional vehicle passes per spot, full hookups (trackside only), a race-weekend concierge and locations as close to the cars themselves as fans can get. It's an unforgettable VIP experience that can create memories that last a lifetime.

Race fans can also take advantage of several other weekend camping options outside of the racing oval, like Club One Camping with full RV hookups, Premier Camping, also with full hookups and located along the main AMS entrance, Family Reserved RV Camping with round-the-clock security and enforced quiet times, Family tent/pop-up Camping, Lakeside RV Camping, Reserved Tent Camping and many others. Options start at just $75 for the entire weekend and include access to social venues, shower and bathroom facilities and nighttime activities reserved especially for fans staying the entire race weekend.

For more information about race-weekend camping at Atlanta Motor Speedway and to claim reserved spaces while supplies last, visit the dedicated camping page at atlantamotorspeedway.com/nascar/camping/.

NASCAR racing returns to Atlanta Motor Speedway Feb. 23-25, 2018, featuring the Rinnai 250 XFINITY Series and Active Pest Control 200 Camping World Truck Series doubleheader on Saturday, Feb. 24 and the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race on Sunday, Feb. 25.

For more information or to purchase tickets today, call the AMS ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit www.atlantamotorspeedway.com.

AMS PR

Atlanta Motor Speedway today announced the addition of Kelly Mullins to its staff as its new executive director of the Atlanta chapter of Speedway Children's Charities.

An Ohio native, Mullins brings a wealth of experience in both sales and the real estate sector and most recently served six years in various leadership roles for a local nonprofit organization.

"What an amazing opportunity to work with Speedway Children's Charities, its board of directors and Atlanta Motor Speedway," said Mullins. "I am more than humbled to be a part of an organization that serves the needs of children in our community."

Speedway Children's Charities is a 501(c)(3) nonprofit organization founded in 1982 by Speedway Motorsports, Inc. chairman O. Bruton Smith. With chapters based at each of the eight race tracks within the Speedway Motorsports family, SCC is committed to raising funds to be awarded via grants to qualified children's charitable organizations nationwide. To date, SCC's Atlanta chapter has distributed well over $4 million to Atlanta-area children since it was established in 1994.

Each year, SCC Atlanta hosts fundraising events in and around Atlanta, oftentimes partnering with local celebrities and organizations, to benefit metro-area children in need. An annual barbeque festival at the Summit Racing Equipment Atlanta Motorama and the SCC Classic golf tournament highlight its fundraising calendar each year, while NASCAR Weekend auctions, the Red Bucket Brigade and a weekly 50/50 raffle at the track's summertime Friday Night Drags series play major roles at the Speedway's racing events.

To learn more about Speedway Children's Charities or to get involved, please visit www.speedwaycharities.org/atlanta or write to This email address is being protected from spambots. You need JavaScript enabled to view it..

AMS PR

As Racing Virginia enters its second year, the unprecedented collaboration among Virginia’s motorsports venues is expanding with the Racing Virginia Podcast. Long-time Racing Virginia executives Chuck Hall of Larry King Law’s Langley Speedway (Langley) and Dave Seay of Virginia Motor Speedway (VMS) will host the podcast sharing news and analysis about racing in the Commonwealth. The Racing Virginia Podcast will launch on iTunes and RacingVirginia.com on January 25, 2018 with weekly podcasts every Thursday throughout the season.

The Racing Virginia Podcast with Hall and Seay will discuss Virginia tracks, racers, and personalities including previews, recaps, and guests from around the Commonwealth. The podcast will also expand on the exclusive news and information delivered daily on RacingVirginia.com. With behind the scenes stories and interviews, the Racing Virginia Podcast will deliver stories from the personalities at the track to the garage to behind the wheel.

“Racing Virginia was formed to help grow motorsports at the grassroots level, so this is the next evolution of the platform,” said Mike Waddell, Richmond Vice President of Marketing & Communication. “As we begin the second year of Racing Virginia, our goal is to continue to shine a spotlight on the tracks and athletes impacting the Virginia racing community on a weekly basis. The Racing Virginia Podcast with Chuck Hall and Dave Seay will expand our outstanding content to a new online audience.”

Chuck Hall is the long-time promoter at Langley. In 1974, Hall’s professional career started in broadcasting for numerous local radio stations including WSLQ, WPSK, WQBX, and WLRT. In 1995, he joined Langley as the Director of Marketing & Sales before becoming Promoter in 2000-2003. After a five-year return to broadcast media, he came back as Promoter at Langley in 2010.

Dave Seay has been the Director of Sales, Marketing, and Public Relations at VMS since 2002. The veteran motorsports professional has been integral in the growth of the famed dirt track at Jamaica, VA. Before joining VMS, Seay was the announcer at South Boston Speedway, Martinsville Speedway and at special asphalt events up and down the east coast. In 2003, Seay founded Clutch Performance Media, a multimedia company producing original audio and video content for clients. Seay has also hosted several racing talk shows over the years in the Richmond and Tidewater areas.

 

In April 2017, Racing Virginia launched as a new digital platform, RacingVirginia.com, with the mission to promote racing at the grassroots level along with more than 25 motorsports venues in the Commonwealth. The Racing Virginia platform shares news and information from racing venues from Langley to Lonesome Pine, making it easy for fans to have access to news, schedules, and tickets. Exclusive original content is shared weekly from regular contributors and personalities including Joe Moore, Randy Hallman, and Justin Kern.

A comprehensive master schedule of racing events in the Commonwealth continues to be a one of a kind showcase of motorsports activity in the state. With Virginia racer bio webpages, local drivers have the opportunity, at no cost, to promote themselves, their activity, and most importantly, their sponsors who help them go racing every weekend. Virginia driver webpages will continue to expand in 2018.

In June 2017, the Racing Virginia platform introduced Team Racing Virginia (TRV) to showcase a group of outstanding young racers poised to be a big part of the future of motorsports. TRV was formed to promote and support the future development of local drivers and race teams under the Racing Virginia platform.

The inaugural class of TRV racers include Chase Burrow, Macy Causey, Zach Lightfoot, and Timmy Tyrell. All members of TRV are from Virginia, under 18 years of age, and compete regularly in the Commonwealth, or in a national touring series. New members of TRV will be announced for 2018

The presenting sponsor of Racing Virginia is “Who’s Your Driver?”, which is a public information and education campaign targeting 21 to 35-year-old male drivers in Virginia. The project is a partnership between DRIVE SMART Virginia, Department of Motor Vehicles’ Highway Safety Office, and Richmond Raceway to encourage people to choose a sober driver and buckle up.

Racing Virginia is active on social media with pages on Facebook, Twitter, and Instagram. You can LIKE the platform on Facebook at Facebook.com/RacingVirginia, follow on Twitter at Twitter.com/RacingVirginia, and follow on Instagram at Instagram.com/RacingVirginia.

Richmond Raceway 2018 NASCAR Season

The Toyota Spring Race Weekend at Richmond Raceway returns “under the lights” in 2018, and a week earlier in the NASCAR schedule on April 20-21, 2018. The action starts with the ToyotaCare 250 NASCAR XFINITY Series Dash4Cash race on Friday, April 20 at 7:00 p.m. Kids 12 and younger are free in general admission seating areas for all NASCAR XFINITY Series races. Richmond’s spring weekend continues with the fan-friendly Track Takeover driven by AAA, followed by NASCAR’s best in the TOYOTA OWNERS 400 Monster Energy NASCAR Cup Series race starting at dusk and ending “under the lights” at 6:30 p.m. on Saturday, April 21.

Richmond’s Fall Race Weekend, presented by Who’s Your Driver, will make history with the grand opening of the Richmond Raceway Reimagined modernized infield along with hosting its first Monster Energy NASCAR Cup Series and NASCAR XFINITY Series Playoff race weekend on September 21-22, 2018. The action begins on Friday, September 21 at 7:30 p.m. with the first race of the NASCAR XFINITY Series Playoffs. On Saturday, September 22, Richmond hosts the only Monster Energy Series playoff race “under the lights” with the Federated Auto Parts 400 at 7:30 p.m.

Richmond Raceway Reimagined will feature a variety of enhanced fan experiences and amenities, allowing race fans to get closer than ever to NASCAR’s best with new Monster Energy Series garages and a fan viewing walkway providing full immersion into the sport. Additional new attractions include multiple entertainment and social engagement areas, an expanded variety of concessions, and an all-new Gatorade Victory Lane, which will provide fans the opportunity to be a part of the post-race celebrations, along with activities before the race, with driver appearances, and other interactive programming. An 80-person club experience with roof access will overlook Gatorade Victory Lane, which will be flanked by two new garage suites with a view into the Monster Energy NASCAR Cup Series garages.

Fans can purchase tickets to be in the new infield and become a part of history by visiting the Richmond Ticket Office, calling 866-455-7223, or going to richmondraceway.com. To learn more about Richmond Raceway Reimagined, visit richmondracewayreimagined.com.

Regular season tickets for the Toyota Spring Race Weekend and Fall Playoff Race Weekend, presented by Who’s Your Driver, are available for purchase in-person at the Richmond Ticket Office, via phone at 866-455-7223, or online at richmondraceway.com.

Fans interested in attending both NASCAR weekends at Richmond can upgrade to become a RICHMOND NATION Season Ticket Holder. 2018 membership benefits include invitations to members-only monthly events, a season parking pass, membership card, and the best ticket values for racing at Richmond Raceway. For more information, visit richmondraceway.com/richmondnation.

For a complete listing of events at the Richmond Raceway Complex, go to richmondracewaycomplex.com. Stay connected to Richmond Raceway on Facebook, Instagram, Twitter, Snapchat and YouTube, and by downloading the Richmond Raceway mobile app for Apple or Android.

Richmond Raceway PR

With the 56th season of stock car racing scheduled to get underway at Grandview Speedway on March 31st interest is already growing in the NASCAR sanctioned Saturday night racing action which will once again feature the T.P.Trailers 358 Modifieds, Late Models and Sportsman stock cars.

The annual free-to-the-public practice session will kick things off on Saturday, March 31st at noon. And Saturday, April 7th, will feature the Bruce Rogers Memorial, a 75-lapper, for big and small block racers paying $7500 to win. This event will not carry a NASCAR sanction.

Again this year racers that use VP racing gasoline will be able to earn some great benefits based on a program announced by track operators, the Rogers family, and VP Racing Fuels.

As in previous seasons the top finishing racer in each of the three NASCAR divisions racing at Grandview each Saturday night will be eligible for product awards. For the T.P.Trailers 358 Modifieds there is a $150 product award for the top finishing racer that can show he has used VP racing gasoline, had VP decals clearly visible on each side of the race car and has a VP patch on his or her uniform. In the Late Model division there will be a $100 product award and the Sportsman racers will earn a $75 product award provided they meet the requirements set for the awards.

In addition VP Racing Fuels is posting a $100 VP product award for the overall Hard Charger out of the three divisions each Saturday night.

VP will also be a banner advertiser on the Grandview website.

VP Racing Fuels Regional Manager Tim Hogue said, “We appreciate the support given our product by the racers and we want to show the racers support for their racing efforts.”

Fans are also reminded that season passes ARE available that cover a reserved seat for all Saturday night events, April through September. The price is still $350. Send a check covering the passes being ordered along with a self-addressed stamped envelope (to speed delivery) to Grandview Speedway, 87 Wilt Road, Bechtelsville, PA 19505.

For information telephone 610.754.7688 or check in at www.grandviewspeedway.com, Facebook or Twitter.

Those having interest in enjoying the benefits of marketing through auto racing can obtain information on program book advertising, event sponsorship and billboard advertising by contacting Ernie Saxton at 215.752.7797 or email This email address is being protected from spambots. You need JavaScript enabled to view it.. A color brochure is available.

Grandview Speedway is a one-third-mile, banked clay track located on Passmore Road just off Route 100 in Bechtelsville, PA, 10 miles north of Pottstown. For information telephone 610.754.7688 or check in at www.grandviewspeedway.com.

Grandview Speedway PR

 

In year four of its award-winning throwback platform, Darlington Raceway will be celebrating “Seven Decades of NASCAR” for its 2018 campaign.

The Official Throwback Weekend of NASCAR will be celebrated during the track’s Monster Energy NASCAR Cup Series Bojangles’ Southern 500® and NASCAR XFINITY Series Sport Clips Haircuts VFW 200 weekend on Aug. 31-Sept. 2.

Today, December 14, marks NASCAR’s 70th birthday, as the first meeting at the Streamline Hotel in Daytona Beach, Fla., took place on this day in 1947, a meeting that eventually led to the official formation of NASCAR on Feb. 21, 1948.

Throwback weekend will honor specific moments in each decade of the sport’s storied history, many of which occurred at Darlington Raceway. Recognizing many special iconic memories in NASCAR over the past 70 years will give industry stakeholders and fans an opportunity to honor the sport in a variety of different ways.

“This is a tremendous opportunity for Darlington Raceway and the NASCAR industry to celebrate the sport over a seven decade period during our 2018 throwback weekend,” Darlington Raceway President Kerry Tharp said. “We have been era specific the past three years, so we felt it was important to recognize the 70th anniversary of NASCAR with our ‘Seven Decades of NASCAR’ celebration next season and give the teams, sanctioning body and others a wider brush to paint a picture capturing memorable moments we might not have celebrated in year’s past.”

In tribute to the 70-year history of NASCAR, Darlington Raceway will focus on iconic occasions that occurred in the sport, many of which took place at the track Too Tough To Tame, including Ned Jarrett’s record-setting 14-lap victory in the 1965 Bojangles’ Southern 500, Ricky Craven’s record-setting photo finish over Kurt Busch in 2003, and Jimmie Johnson’s 2012 Bojangles’ Southern 500 win, which gave team owner Rick Hendrick his 200th career victory, among others.

For the fourth straight year, Darlington Raceway is also excited to announce it will once again highlight its rich history with a commemorative ticket design for the Bojangles’ Southern 500 linking the past, present and future.

“We have produced commemorative tickets for our fans every year of the throwback program, which is an important part of our platform,” said Tharp. “We appreciate how much the fans have supported Darlington Raceway and want them to walk away from our weekend with a special keepsake that recognizes our rich history and honors the stars of our sport.”

Just in time for the holidays, Darlington Raceway has also started the ticket renewal process with fans receiving an e-mail communication to renew their tickets and campsites early with the ability to print a gift letter when they renew.

Paper ticket renewals will be mailed in early February, but fans may log in to their accounts now to receive exclusive renewal benefits. Renewing tickets early guarantees seats at the track’s best value prior to the opening of all remaining seats to the general public on March 28.

Renewing fans receive many great benefits for being a loyal customer for Labor Day weekend.

Renewal benefits include:

  • The track’s best value of the season for the Bojangles’ Southern 500® and Sport Clips Haircuts VFW 200
  • Convenient four-part payment plan
  • One free admission to the Darlington Raceway Museum ($7.50 value)
  • One free Lionel RCCA (Racing Collectables Club of America) Membership ($19.95 value)
  • First 1,000 accounts renewed receive a 1/64th scale Darlington diecast ($8.99 value)
  • All renewal accounts are entered into a random drawing for a chance to attend the 4th annual Bojangles’ Legends Breakfast on Sunday, September 2, 2018
  • Special renewal pricing for Darlington Stripe Zone Hospitality ($30 savings)
  • Special renewal pricing for all-inclusive driver intros, pre-race concert and pre-race pit road access ($15 savings)
  • Special renewal pricing for an exclusive “Untamed Access” race day experience ($10 savings)
  • Special renewal pricing for FanVision rentals ($20 savings)
  • Special renewal pricing for Racing Electronics scanner rental ($10 savings)
  • Fans can create custom “Weekend Ticket Packages” (Practice, NXS & MENCS) that range from only $55-$124 per Adult and $20-$64 per Youth 12 & Under based on grandstand locations
  • Guests may renew their tickets and campsites by calling 866-459-RACE (7223) or visiting www.DarlingtonRaceway.com/renewals. The renewal deadline is Friday, March 9.

The Tradition Continues on Labor Day weekend as the Monster Energy NASCAR Cup Series Bojangles’ Southern 500® is set for Sunday, Sept. 2, 2018. The NASCAR XFINITY Series Sport Clips Haircuts VFW 200 will race on Saturday, Sept. 1, 2018. You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame.

Darlington Raceway PR

The schedule has been set, and now fans can plan ahead for Las Vegas Motor Speedway’s Pennzoil 400 Weekend this March.

Practice and qualifying times for all three NASCAR series events at the 1.5-mile oval have been determined, and LVMS is set for a full and exciting weekend of racing. On-track action begins on Thursday, March 1, with a pair of NASCAR Camping World Truck Series practice sessions at 2:05 and 4:05 p.m. Pacific Time, and the track only gets busier from there.

Pennzoil 400 presented by Jiffy Lube practice follows at 10:35 a.m. on Friday, March 2, with Boyd Gaming 300 practices set for 12:05 and 2:05 p.m. NASCAR Camping World Truck Series qualifying will take place at 3:05 p.m., followed by Pennzoil 400 presented by Jiffy Lube Stratosphere qualifying at 4:15, truck race driver introductions at 5:30 and the 134-lap NASCAR Camping World Truck Series race at 6 p.m.

Saturday, March 3, is another busy day, with the second Pennzoil 400 presented by Jiffy Lube practice kicking things off at 9 a.m. and Boyd Gaming 300 qualifying set for 10:05 a.m. The final Pennzoil 400 presented by Jiffy Lube practice is slated for 11:35 a.m., Boyd Gaming 300 driver introductions begin at 12:30 and the green flag for the 200-lap Boyd Gaming 300 drops at 1 p.m.

Activities for Sunday, March 4, begin with the Pennzoil 400 presented by Jiffy Lube driver and crew chief meeting in the Neon Garage at 10:30 a.m., and continue with the Pennzoil 400 presented by Jiffy Lube driver introductions at 11:50. The 267-lap Monster Energy NASCAR Cup Series race anchors the action-packed weekend at 12:30 p.m.

Race fans can already lock in their tickets to both LVMS tripleheaders and capitalize on discounted prices for buying annual passes for all six NASCAR races. The track’s 2018 six-pack of events will show off a number of enhancements the track has planned for the coming months as well.

Log on to LVMS.com or call 800-644-4444 to order tickets for any LVMS events.
 

 2018 Pennzoil 400 Weekend schedule

Thursday, March 1

2 p.m.--Ticket gates open (No Neon Garage access)

2:05-2:55 p.m.--NASCAR Camping World Truck Series first practice

4:05-4:55 p.m.--NASCAR Camping World Truck Series final practice


Friday, March 2

10 a.m.--Ticket gates, Neon Garage and VIP suites open

10:35-11:55 a.m.--Pennzoil 400 presented by Jiffy Lube first practice

12:05-12:55 p.m.--Boyd Gaming 300 first practice

2:05-2:50 p.m.--Boyd Gaming 300 final practice

3:05 p.m.--NASCAR Camping World Truck Series qualifying

                  (single vehicle, two rounds)

4:15 p.m.--Pennzoil 400 presented by Jiffy Lube Stratosphere qualifying

                  (multi-vehicle, three rounds)

5:30 p.m.--NASCAR Camping World Truck Series driver introductions

6 p.m.--NASCAR Camping World Truck Series race (134 laps, 201 miles)

 
Saturday, March 3

8 a.m.--Ticket gates, Neon Garage and VIP suites open

9-9:50 a.m.--Pennzoil 400 presented by Jiffy Lube second practice

10:05 a.m.--Boyd Gaming 300 qualifying (multi-vehicle, three rounds)

11:35 a.m.-12:20 p.m.--Pennzoil 400 presented by Jiffy Lube final practice

12:30 p.m.--Boyd Gaming 300 driver introductions

1 p.m.--Boyd Gaming 300 (200 laps, 300 miles)

4:30 p.m.--Neon Garage closes


Sunday, March 4

7 a.m.--Ticket gates, Neon Garage and VIP suites open

10:30 a.m.--Flagstand gate opens for pre-race pass on front stretch

10:30 a.m.--Pennzoil 400 presented by Jiffy Lube driver and crew chief meeting (Neon Garage)

11:50 a.m.--Pennzoil 400 presented by Jiffy Lube driver introductions

12:30 p.m.--Pennzoil 400 presented by Jiffy Lube (267 laps, 400 miles)

5:30 p.m.--Neon Garage closes

LVMS PR

South Boston Speedway has been around a long time … 61 years as a matter of fact. The reason? Amazing racing and even more amazing fan support.
 
The historic facility has endured because fans love not just the racing, but the value they receive for every dollar spent, be it on an admission ticket or a bologna burger.
 
On Saturday nights … and a couple of Saturday afternoons … from March to October every year, the track becomes a friendly neighborhood cheering on their favorite drivers while catching up on the week’s happenings.
 
It’s a pretty good guess that no venue in the South Boston/Halifax County area consistently draws larger crowds. They show up every race to cheer for their favorite driver, who may be a neighbor or a local policeman or plumber. They spend hours before and after the race interacting with drivers, team members and friends.
 
And during the week they patronize the many sponsors they experience at the race track. Dean Jones, who owns Halifax Insurance Agency in South Boston, quickly noticed the fan loyalty and took advantage of it.
 
“The advantages of advertising and marketing with South Boston Speedway are many,” said Jones. “We are working with a beloved small-town track that has national recognition. We are reaching an audience of potential customers that we may not be exposed to in any other manner. Everyone knows race fans are very loyal to the race track and the sport of racing and we wanted to be part of that.”
 
In addition to sponsoring a race each June, Jones and Halifax Insurance have signage at the track and sponsor the pole award for the Limited Sportsman Division each race.
 
Jones’ marketing ventures at South Boston Speedway are based in fact. Studies have shown weekly racing fans are some of the most sponsor-loyal in all of sports. They also fall directly into the demographic businesses are pursuing. Seventy percent of weekly racing fans have incomes above $35,000; 85 percent of weekly racing fans are between the ages of 19 and 54; 46 percent work in a skilled technical trade while 31 percent are involved in a professional occupation.
 
“We can help you reach the audience you need to reach and in an affordable way,” said Cathy Rice, South Boston Speedway general manager. “We truly offer a level of advertising for every budget. And we love to get creative. We enjoy working with clients to create something unique to them.”
 
Advertising and marketing opportunities include race sponsorships, division sponsorships, wall signage, billboards, banners, group tickets and hospitality.
 
For information on advertising and marketing at South Boston Speedway, please call or message Mike Smith, director of sales, marketing and public relations, at 423.0914.3009 or email him at This email address is being protected from spambots. You need JavaScript enabled to view it..
 
SOBO PR
The Speedway Candy Cane Classic Holiday 5k and Reindeer Dash is set for Saturday at Texas Motor Speedway with the holiday-themed event also featuring the "Polar Express" holiday movie on the world's largest TV immediately following the run.
 
Texas Motor Speedway is partnering with The Cowtown C.A.L.F. on the running event that incorporates the iconic 1.5-mile speedway and the festive Gift of Lights holiday display.
 
Registration for the 5k is $20 for those 17 and under and $30 for 18 and over while the Reindeer Dash is $20 for all ages. Runners and teams can register online by visiting https://raceroster.com/events/2017/13773/speedway-candy-cane-classic-5k-reindeer-dash or can sign up on-site the day of the event.
 
The run, benefitting the Texas Chapter of Speedway Children's Charities and The Cowtown C.A.L.F. (Children's Activities for Life & Fitness), includes a lap around the Texas Motor Speedway oval as well as through portions of the Gift of Lights display along the concourse. The Reindeer Dash is a short run down pit road and designed for youngsters interested in participating in the event.
 
The Reindeer Dash begins at 4 p.m. CT with the 5k scheduled to get underway at 4:45 p.m.
 
The run also includes all the participants being treated to a holiday movie classic on "Big Hoss," the world's largest TV that is located on the speedway's backstretch. "Polar Express" will be shown on "Big Hoss" beginning at 6:15 p.m. and free as part of the registration fee. 
 
For those not participating in the run, they can still enjoy "Polar Express" for $20 per carload. The movie will be set up in a drive-in style with guests watching from their vehicles with an FM channel for audio as well as bringing lawn chairs to sit outside.
 
Those participating in the run will arrive through the South Tunnel of the speedway and park in the South Paddock. For viewing the movie, cars will be parking on the north side of the infield between Turns 2 and 3.
 
TMS PR

Hundreds of community members enjoyed a special evening of fundraising and sharing gratitude at Sonoma Raceway on Tuesday evening at the raceway’s Laps of Appreciation event.

The event, which was highlighted by rides in emergency vehicles around the raceway’s 12-turn road course, was designed to give the community an opportunity to thank public safety personnel involved in the response to October’s fires. In addition, the fundraiser generated more than $72,600 for the Sonoma County Resilience Fund and the Redwood Valley and Santa Rosa Community Recovery Fund.

“Our goals were to raise some money and to provide a fun environment for community members to interact and thank representatives of the agencies who did so much on all of our behalves during the recent fires,” said Steve Page, president and general manager of Sonoma Raceway. “I think the event was a success on both fronts.”

The evening featured more than 30 emergency response vehicles from North Bay fire departments, local police and sheriff offices, the California Highway Patrol, Emergency Medical Services (EMS) units, as well as Sonoma Raceway Fire/Safety vehicles. Participating agencies included: CAL FIRE, Central Marin Fire Department, CHP Napa, CHP Marin, CHP Helicopter Golden Gate Air Operations, Lakeville Fire Department, Marin County Fire Department, Mill Valley Fire Department, Novato Fire Department, Ross Valley Fire Department, Schell-Vista Fire Protection District, Sonoma County Fire, Sonoma County Sheriff’s Office, Sonoma Valley Fire and Rescue Authority and the Tiburon Fire Protection District.

“It’s great to see the community coming out and supporting us and all the different agencies that are here and having us come together to support the community, as well,” said Brian Clarke, fire captain for the Lakeville Fire Department. “We’re having a great time.”

“We just rode in an ambulance and a fire truck, and it was awesome,” said Holly Wildey from Portland, Oregon. “I’ve never been in an emergency vehicle, so it was pretty cool. We come down for the NASCAR races and were notified of this fundraiser and wanted to come down from Oregon to participate and to give back.”

In addition to rides on the raceway’s 10-turn, 1.99-mile road course, the family-friendly event also included a log and lumber truck display courtesy of Humboldt Redwood Company, Save Mart Supermarkets’ 13-foot tall motorized shopping cart “Big Red,” a race car display, thank-you note writing station, a community mural coloring station, music, event-themed t-shirts and much more. The evening also featured fun for children at the Kids Club display featuring a build-a-racer booth, the Friedman’s Home Improvement racing ramp, face painting, balloon animals and a Bubble Wizard.

Proceeds were raised through a variety of fundraising efforts, including donations for ride tickets and Sonoma Strong t-shirts and NHRA Salutes First Responders coin sales, as well as a $50,000 match from Sonoma Raceway and a $10,000 match from NASCAR, as well as a generous donation from the Save Mart Companies. 

 In addition, several community partners donated resources to Laps of Appreciation, including Adtaxi, Falck Northern California/verihealth, inc., Dome printing, Humboldt Redwood Company, Levy Restaurants, the Save Mart Companies, American Medical Response, Santa Rosa Press Democrat, Sonoma Index-Tribune, Big Fun Circus and DJ Rob Bogan.

For more information on upcoming Sonoma Raceway events, visit www.SonomaRaceway.com or call 800-870-RACE.

Sonoma Raceway PR

NASCAR rising star Noah Gragson proved that he’s just as quick on a pair of ice skates as he is navigating his way around a speedy race track Tuesday at Bristol Motor Speedway.
 
The Kyle Busch Motorsports (KBM) driver visited The Ice Rink and toured the Pinnacle Speedway in Lights during his first-ever visit to the tradition-rich light show on a chilly Northeast Tennessee evening.

The Las Vegas native had a blast in The Ice Rink, where he laced them up and competed in two ice skating races against WCYB news reporter Samantha Zarek. Gragson split the two full length races with Zarek, a pretty accomplished skater, and then the two took several laps around the rink in a fun Facebook Live segment.
 
“I tried to watch Blades of Glory on the way over here, so I was going to try that triple axis out there,” Gragson said with a grin. “But really I’m terrible on ice skates, but it’s a lot of fun.
 
“If I can race a car anywhere, a shopping cart or race someone on ice skates, I’m going to do it. That competition side of me always comes out. I’m thankful for all of the opportunities I’ve had.”
 
Gragson also spent some time chatting about his upcoming racing season with several other news reporters from around the region. He said he’s had a blast this season working with team owner Kyle Busch, and was happy with the results of his first full-time tour in the NASCAR Camping World Truck Series.
 
“It’s a great privilege to drive for Kyle Busch and it was a lot of fun in 2017 and hopefully we can build on that for next year,” Gragson said. “Kyle runs so great here. All the crew chiefs said I did well here for my first time at Bristol. Kyle’s a great guy to learn from and he’s the king of Bristol Motor Speedway as far as I’m concerned. I mean he’s got two triple sweeps here and that’s incredible.”
 
After leaving The Ice Rink, he and popular track announcer Jose Castillo toured the Christmas lights while performing several songs in their very own rendition of Carpool Karaoke. Songs included Miley Cyrus’ Party in the USA, Wagon Wheel by Old Crow Medicine Show, Elton John’s Rocket Man, the traditional Christmas favorite Feliz Navidad, Under the Sea from the Little Mermaid movie and My House by Flo Rida, in honor of his team owner’s dominating record at BMS. 
 
Gragson finished his evening in the Christmas Village meeting with fans and signing autographs.
 
During his rookie season he won one race, earned three poles and posted four top-fives. At his first official BMS race in August he started fourth and finished 15th. His goals for next season are to improve on his 10th place points finish and become a title contender.
 
“It was a good learning experience for me in 2017,” Gragson said. “Obviously we would’ve liked some more of the results on paper to look better. We had a lot of speed. We made a few mistakes, but we win as a team and we lose as a team. Next year I hope to be a lot better. Minimizing the mistakes is the biggest thing and definitely we have the speed, so that gives me a great deal of confidence.”
 
The Pinnacle Speedway in Lights runs through Saturday, Jan. 6. The event costs $15 for cars from Sunday through Thursday and $20 on Friday and Saturday nights. For $45, guests can take advantage of Jingle Bell Lane, the “fast pass” option that offers a shorter wait time to enter the attraction.
 
For more information, visit www.speedwayinlights.org. As always, all proceeds for The Pinnacle Speedway in Lights will be used by SCC to give to numerous organizations that serve children in the 18-county area surrounding BMS.

BMS PR