Dale Jarrett Racing Adventure, Inc. (USOTC: DJRT) is pleased to announce a new experience for race fans toward additional revenue streams for the company in addition to prime exposure for its brand. Last Saturday, for the first time in history, DJRT premiered the first-ever exotic car experience on the word famous Talladega Superspeedway. It is the largest enclosed oval track in the world, with 2.67 miles of track. This also marks the first time that non-NASCAR vehicles ran the raceway.
DJRT CEO, Tim Shannon, states, “We couldn’t be more excited about this event as we give anyone and everyone the chance to experience an ultimate thrill: to race Ferraris around the race track at up to 150mph on one of the most famous venues in the world.”
He continues, “The experience was a sold-out event and no details were spared in terms of making this the thrill of a lifetime. The cars each had 5 point harnesses installed as well as full face Bell helmets and HANS devices to ensure paramount safety for our customers.”
Due to demand, the Company will be holding an additional experience opportunity at Talladega Speedway on August 17th, which has already been sold to capacity. “We were sold out almost immediately for both events,” states Shannon. “I’m very pleased with this success as it gives us increased opportunity to work with the best of the best in bringing unique recreational racing adventures to the masses.
More updates to come as the Company continues to position its brand as the ultimate experience for race fans and thrill seekers alike.
Dale Jarrett Racing Adventure PR