Michael Waltrip Racing announced Friday it has agreed to multiyear contract extensions with Martin Truex Jr. and NAPA AUTO PARTS keeping Truex behind the wheel of the No. 56 NAPA AUTO PARTS Toyota in the NASCAR Sprint Cup Series.
NAPA will continue as one of the few full-time primary sponsors in the series, sponsoring all 36 NASCAR Sprint Cup points races and the sport’s two non-points events each season.
“NAPA and I have been together a long time and they are family to me,” said Michael Waltrip, who founded MWR and co-owns the three-car team with Rob Kauffman. “They have been to victory lane with me, helped me launch my own race team and have been our team’s biggest supporter through the years. It is hard to describe how grateful I am that NAPA feels good enough about our organization to continue this partnership.”
Waltrip said re-signing Truex, who began racing for MWR in 2010, has been a priority.
“Re-signing Martin was huge for us. We’ve given him competitive race cars and engines this year and he’s been able to showcase his talent. Where I am most proud of Martin is off the track. He has dedicated himself to be a leader in our organization and has accepted his role as an ambassador for our sponsors. His work with NAPA, Toyota, AAA, along with his foundation work, has shown his maturity as a person and he makes me proud.”
MWR, Truex and NAPA have enjoyed unprecedented success in 2012. Currently fifth in Sprint Cup driver points and battling for a spot in the Chase for the Sprint Cup Championship, Truex owns five top-five finishes and 13 top-10 finishes – all career bests.
“Driving the NAPA AUTO PARTS Toyota means the world to me,” said the 32-year-old Mayetta, N.J. native. “I knew when I signed on for the 2010 season that we had a lot of work to do to get the performance to where NAPA would be proud of us, and I also knew I had big shoes to fill in that NAPA uniform because Michael is the best at being an ambassador for sponsors. It is so gratifying that the hard work has paid off with competitive race cars every week. And I am more comfortable than ever that NAPA is my sponsor and I am their driver. It’s my job to do everything I can to make sure we are together for the rest of my career.”
The NAPA-Waltrip relationship started at the NASCAR Sprint Cup level in 2001 when Waltrip won the first of his two Daytona 500 titles. NAPA became a cornerstone sponsor in 2007 when Waltrip formed his own fulltime NASCAR Sprint Cup team.
NAPA has a long history of supporting NASCAR, tracing its roots to track sponsorships in the 1970s. NAPA Shocks logos adorned the hood of Buddy Baker’s 1980 Daytona 500 winning “Grey Ghost.” NAPA began its Sprint Cup race sponsorships in 1995 at Atlanta Motor Speedway with the then season ending race, the NAPA 500. NAPA moved to team sponsorships in the late 1990s celebrating two truck championships with Ron Hornaday, Jr. at Dale Earnhardt Inc. Since then NAPA teams have earned wins in virtually every NASCAR Series.
The company said its affinity for NASCAR has never been stronger.
“We put a lot of time in evaluating where we choose to spend our marketing dollars and decided NASCAR continues to be a good fit for us. The sport garners tremendous fan support whose loyalty to NASCAR sponsors is unsurpassed and for that we are most appreciative,” said Paul Donahue, President of Genuine Parts Company.
“Once we decided on NASCAR, we determined that MWR was the team we wanted to continue to support. No other team has shown the improvement that MWR has over the past few seasons. We have been very pleased with the performance of Martin Truex, Jr. and the entire No. 56 NAPA team. Martin as well as all the folks at Michael Waltrip Racing continue to represent NAPA in a positive manner and we look forward to a successful partnership both on and off the track.”
In an 11th hour marketing partnership agreement, Atlanta, Georgia-based Kill Cliff will adorn the role as the primary marketing partner for Denver, North Carolina native Matt Carter in Saturday night’s NRA American Warrior 300 at Atlanta (Ga.) Motor Speedway.
The partnership formed thanks to Carter’s affiliation with his personal charity, the Lone Survivor Foundation (LSF). Atlanta-based Kill Cliff, another supporter of Texas-based LSF, will surge into the Motor Speedway by supporting Carter’s ride in the No. 39 Ford Mustang fielded by Go Green Racing (GGR).
The Lone Survivor Foundation was organized in 2010 by Petty First Class Officer United States Navy Seal (ret.) Marcus Luttrell and is headquartered in Houston, TX. The Foundation’s mission is to “…restore, empower and renew hope for our wounded warriors and their families using therapeutic support, health and wellness, inspiration, and nature, while emphasizing camaraderie, understanding, respect, and pride." The Foundation currently provides therapeutic ranch retreats to the men, women, and families that suffer from serious combat injury. The retreats, which are currently held on donated ranches, are focused on stabilizing the family structure, and use methods not readily available in typical government institutions.
Introduced in 2011 by a former Navy SEAL, Kill Cliff is The Recovery Drink, formulated with a proprietary mix of premium ingredients to aid those recovering from strenuous exercise and physical exertion. Kill Cliff is a lightly carbonated beverage delivering anti-inflammation supporting ingredients and electrolytes without all the empty caloric content found in energy drinks. In keeping with the company’s roots, one of the main driving forces behind Kill Cliff™ is the goal to give back to the military community at large, including select charities such as the Lone Survivor Foundation.
“I am very excited to be representing Kill Cliff this weekend at Atlanta,” said Carter, who competed for Go Green Racing last fall at AMS. “It’s awesome to bring Kill Cliff to the NASCAR Nationwide Series where together we have a goal of educating the public about the benefits of the Lone Survivor Foundation. Everyone at Kill Cliff has been awesome to work with and very supportive towards our efforts on Saturday night. Hopefully, we can have a good race and bring home a strong finish.”
Last September, the 31-year old Carter qualified the No. 39 CarportEmpire.com / Bennett Steel Structures Ford Mustang 23rd before racing to a very respectable 17th place finish in the Great Clips 300. Clinton Cram will serve as the crew chief for GGR on Saturday night.
“Words cannot express how thankful I am to have the opportunity to race with Go Green Racing again in Atlanta,” offered Carter. “We’re shooting for a top-15 on Saturday night and with our dedication and a little luck, we should be able to achieve that.”
The NRA American Warrior 300 (195 laps / 300.3 miles) is the 24th of 33 races on the 2012 NASCAR Nationwide Series tour. Practice beings Saturday, September 1 with a two-hour session planned from 9:00 a.m. - 11:00 a.m. Qualifying is set for later in the day set to launch at 3:35 p.m. The field will take the green flag shortly after 7:00 p.m. with live coverage on ESPN, the Performance Racing Network (Radio) and SiriusXM NASCAR Radio (Satellite, Channel 90). Pre-race coverage of the contest lifts off at 6:30 p.m. also on ESPN.
Chris Knight PR
Two-day Allison Grandstand tickets for $49 are an incredible bargain at Talladega Superspeedway, but now that low price comes with a once-in-a-lifetime opportunity. Bobby and Donnie Allison, two of the founding members of the legendary Alabama Gang, will be signing autographs on Sunday, October 7th in the grandstands bearing their names.
“It is a great honor to have Bobby and Donnie be a part of the Good Sam Roadside Assistance 500 Weekend,” said Talladega Superspeedway Chairman Grant Lynch. “The Allisons have been a huge part of Talladega Superspeedway since the beginning, and having them back here for a reunion is going to be unbelievable for our fans. The two-day Allison Grandstand ticket is one of the best deals in NASCAR.”
The autograph session is only available to Allison Grandstand customers and will be held on Sunday, October 7th from 9:30 – 10:30 a.m. As always, kids 12 and under sit free in the Allison Grandstands with a paid adult.
To help SUBWAY® celebrate its 47th birthday, Carl Edwards will run a special SUBWAY® SUBprize Party paint scheme this weekend at Atlanta Motor Speedway. The last time Edwards had SUBWAY® as a primary sponsor he ended up in victory lane in the Nationwide Series at Watkins Glen earlier this month.
SUBWAY® Restaurants, the world’s largest restaurant chain, announced that it will celebrate its birthday by hosting a month-long SUBprize Party throughout September offering daily giveaways. Grand prizes include four 2013 Jeep® Compass vehicles, 400 Kinect for Xbox 360 prize packs, 72 Florida beach getaways from Visit St. Petersburg/Clearwater, and Ultimate RadioShack Prize Packs including a laptop, tablet, e-reader, camera, computer speakers, wireless keyboard, printer and headphones. In addition, SUBWAY® Restaurants will be expanding their everyday value menu with many $5 Footlong Faves.
"We are celebrating our birthday all September long by treating fans to $5 Footlong Faves and new grand prizes every day,” said Tony Pace, Sr. Vice President, Chief Marketing Officer of the SUBWAY® Brand. “Everyone's invited to our Sub-prize party.”
“We could not be going to a better race track for our team right now, all the guys are pumped. We’ve had great success there. Atlanta is one of the more challenging tracks to drive. It’s fun, it’s fast, there are bumps and different grooves. The track has character and that’s what makes it so much fun to race. We’re going there expecting a victory. The last time we raced a SUBWAY car we won in the Nationwide Series at Watkins Glen. It would be a lot of fun to relive that and do a backflip on Sunday to help celebrate SUBWAY’s birthday.”
Roush Fenway Racing PR
United States Olympic Beach Volleyball silver medalist April Ross battled with and against NASCAR talents Austin Dillon, Ty Dillon and Brian Scott during a friendly match today to promote the Aug. 31-Sept. 2 Assoc. of Volleyball Professionals (AVP) Cincinnati Open along with Kentucky Speedway’s Sept. 21-22 doubleheader event weekend that will spotlight the NASCAR Camping World Truck Series (NCWTS) “Kentucky 201” and NASCAR Nationwide Series “Kentucky 300” races.
Scott and Ty Dillon worked with Ross while Austin Dillon teamed with AVP players Michelle Moriarty of Houston, Texas and Kaitlin Sather Nielsen of Sonoma, Calif. Teams battled to a 1-1 match tie and expressed interest in scheduling a future tiebreak.
Ross, who made her Olympic debut in London, England earlier this summer and teamed withJen Kessyto capture women’s beach volleyball silver, was impressed with drivers’ athletic ability and competitive desire.
“I didn’t know what to expect from the drivers, especially in beach volleyball which is such a skill-based sport, but they were definitely athletic and picked it up so fast. I feel like they can go out, play any sport and be good at it.
“We were only supposed to play one game, but it got really competitive. The brothers wanted to beat each other pretty bad. We ended up losing that game, then, Brian and Ty said ‘we’re playing another one’,” Ross said.
After introducing drivers to her sport, she’s carefully considering an invitation try to develop her NASCAR skills.
“I talked to them a little about driving and they said they get up to 260 mph. I drive a little Smart Car and I can’t go faster than 90 mph. I really do want to try their sport. They invited us to an event in Phoenix, so, maybe I’ll give it a whirl, but it scares me,” Ross said.
Austin Dillon enjoyed his time stirring up the sand today and may have discovered a new hobby.
“It’s great just coming out here, learning new stuff and playing sports. We’re all very competitive people, so it’s cool to play against the AVP athletes and to see what’s it’s like to take a shot against an Olympic medalist. I’m really interested in volleyball now and want to play more,” he said.
He hopes for a repeat Kentucky Speedway performance in September after capturing his first NNS victory in the June 29 “Feed The Children 300” in dominating fashion. Dillon led a series track-record 192 of 200 laps and also set the series track record for widest margin of victory by taking the checkered flag by 9.828 seconds ahead of Kyle Busch Motorsports driver Kurt Busch.
“We want to blow the field away every weekend. Hopefully, we’ll have ourselves together again and we can go out there and repeat. Kentucky Speedway has so much character. The good thing is you can set your car up around that. Hopefully, by the end of the day, you have something for them,” Austin Dillon said.
His brother, Ty, also channeled his inner beach volleyball player while learning from Ross today.
“I understand I’m not a beach volleyball player, but I had a blast out there today. It was a lot fun playing with somebody of April Ross’ caliber. I had a lot of fun with my brother, Brian Scott and the AVP players. I want to play more volleyball,” he said.
Also similar to Austin, Ty plans to duplicate his June Kentucky effort when he returns for his second career NCWTS start at the track on Sept. 21.
“We had a really fast truck (in June). We blew up a motor in practice, had to start last and ended up finishing third.
“We’ll be looking for a better starting position in September. I think we definitely have the speed, especially after what we learned with Austin’s Nationwide Series car. We look forward to getting to Kentucky after he dominated that Nationwide race and winning our first race here,” Ty Dillon said.
Scott was the most experienced beach volleyball player among today’s NASCAR contingent. He grew up playing against his cousin, Jess Gysin, the AVP player who enjoyed a distinguished career with the Univ. of Southern California Trojans.
“I’ve had 24 years of family grudge matches with Jess back home in Idaho. I had a little bit of experience going into this and still we broke even on the games, 1-1. Luckily, we had April Ross on our team. She was a great teammate and really helped me and Ty out. All in all, it was a lot of fun,” Scott said.
He will make his fourth career NNS Kentucky start and eighth all-time appearance at the track in September.
“I’ve been coming to Kentucky Speedway for a while now in the ARCA Series, the Camping World Truck Series. Now we get the pleasure of coming here in the Nationwide Series. “It’s always been a great track for me, I’m really fast. I’m just looking to put the whole race together and hopefully pull into Victory Lane,” Scott said.
KY Speedway PR
Sam Hornish Jr. hasn’t raced on the lightning-fast 1.54-mile Atlanta Motor Speedway quad-oval track in two years. He is certainly looking forward to his return to AMS for Saturday’s NRA American Warrior 300 NASCAR Nationwide Series race and Sunday’s AdvoCare 500 NASCAR Sprint Cup Series battle.
“I like Atlanta Motor Speedway a lot and I can’t wait to get back there to race this weekend,” said Hornish, who started 21st and finished 30th during his most recent race there in the Sept. 5, 2010 Emory Healthcare 500. “I’ve always enjoyed racing at Atlanta ever since I raced there in the Indy Racing League back in 2001.
“Just like always at Atlanta, it’ll be important to hit your marks and get a good rhythm going,” said Hornish, “but it’s also a track that you can search and find a good line to get around the place. Atlanta is unlike several of the tracks we’ve been racing on recently where there was just one fast groove that you needed to stay in. Atlanta is a track where you’ll likely see several different lines working during the course of the race. I really enjoy that aspect of racing there. You can race all over the track – from up at the top to down on the bottom.
“I know that having the opportunity to race in both the Nationwide and Cup cars will be beneficial for this weekend overall and I’m so grateful to have the opportunity,” Hornish said. “Our Shell-Pennzoil Dodge team has been working so well with Brad’s Miller Lite Team while I’ve had the opportunity to drive the 22 car. I know we’ll be leaning on our teammates quite a bit this weekend, especially since it’s been two years since I’ve raced there.”
In his six prior Sprint Cup starts at Atlanta, Hornish has a 32.0 average start and a 29.8 average finish. He has completed 92.7 percent (1,827 of 1,971) of possible laps. He is hoping to lead his first lap there in Sunday’s race.
“Atlanta is another track where we’ve been more competitive that what our record shows,” Hornish said. “The track surface has worn to the point where tire management comes into the equation. Since I haven’t raced there in a couple of years, I know the track is as abrasive as ever. It presents a big challenge to all the drivers and teams, but it promises to present some great racing for all the fans there in the stands and the folks tuning in on TV and the radio.”
Hornish’s experience on the Hampton, Ga., track is not limited to his Sprint Cup competition. He started fifth and finished 15th in the March 17, 2007 Nicorette 300 NASCAR Busch Series race. Hornish started seventh and finished ninth in the Oct. 28, 2006 International Race of Champions (IROC) Series race.
Hornish was a budding young 21-year-old racer when he started sixth and finished fourth in the April 28, 2001 zMAX Atlanta 500 Classic Indy Racing League race. He circled the AMS track in 25.956 seconds (213.596 mph) in qualifying for that race. What does Hornish remember most about that racing weekend?
“I remember saying that we just didn’t have enough speed in qualifying,” chuckled Hornish, who saw a lap of 218.265 mph (25.400 seconds) claim the pole there that weekend. “It was really cool to be racing with the Pennzoil colors (for Panther Racing) on the car there as a young driver looking to make a career in racing.
“It’s gonna be such a thrill to come back 11 years later and be behind the wheel of a Pennzoil-sponsored car again,” said Hornish. “We probably would have won that race in 2001 if they hadn’t run me out of fuel. But, we had a strong run there and just missed a podium (top-three) finish that weekend. We’re out to make those guys (Shell-Pennzoil) proud of our performance again on Sunday.”
Crew chief Todd Gordon believes that having his driver competing in both races this weekend can pay bigger dividends than ever. Gordon and Hornish huddled at the Penske shop on Monday afternoon to discuss the challenges this weekend’s Atlanta visit presents.
“This weekend’s schedule offers us the ultimate opportunity to get prepared for Sunday’s race,” said Gordon. “We practice and qualify on Friday and then have two Saturday practices to get our Shell-Pennzoil Dodge race-ready for Sunday. The fact that we are racing on the same tires in both the Cup and Nationwide cars this weekend is great. The time frames and conditions for both races should be parallel, so Sam will have a great feel for the car there on Sunday. It’s just going to be a big help all the way around.
“Like Sam and I discussed at the shop today, our biggest challenge will be to get a setup that’ll give us a great balance throughout the whole run there on Sunday night,” said Gordon. “Tire management certainly will come into play. I know Sam is really looking forward to competing in both races this weekend. I think we can have a very competitive weekend in our Shell-Pennzoil Dodge at Atlanta.”
Hornish, Gordon and the Penske Racing No. 22 Team will be utilizing their “PRS-828” Shell-Pennzoil Dodge Charger this weekend at Atlanta. This is a brand new car for the “Double-Deuce” team. The “819 car” will serve as the backup. This is the same car that AJ Allmendinger raced in the April 1 Goody’s 500 at Martinsville (started 27th and finished second). The team originally planned on racing this chassis at Pocono in the June race, but chose to race the car they utilized in testing (PRS-814) there instead.
Willie and Korie Robertson from the hit A&E series “Duck Dynasty” will be appearing at the Talladega Experience—the ultimate fan hospitality area at Talladega Superspeedway – on Sunday, Oct. 7. The reality TV stars will host a Q and A session prior to the Good Sam Roadside Assistance 500 and sign autographs for Talladega Experience fans.
“Duck Dynasty” follows the Robertsons; Louisiana’s most dynamic backwoods family. They just happen to have made a fortune on duck calls by turning a backyard business into a multi-million dollar sporting empire. But for Willie Robertson, running a family operation is tough when all your employees would rather be anywhere than the production warehouse. They may be living the American dream, but they’re just as busy staying true to their rugged outdoorsman lifestyle and southern roots, approaching each ordinary family affair with a special Robertson-brand of down home practicality and sharp sense of humor. Life goes on in the bayou, but nothing is average in the Robertson household.
Along with their appearance in the Talladega Experience, the Robertsons will join track Chairman Grant Lynch on stage during the pre-race ceremonies before the Good Sam Roadside Assistance 500 as honorary race officials.
“Our fans won’t want to miss a chance to see Willie and Korie from Duck Dynasty at this year’s Talladega Experience,” said Talladega Superspeedway Chairman Grant Lynch. “Willie is a one-of-a-kind personality who will undoubtedly bring some laughs and outrageous storytelling to the normal lineup of NASCAR’s finest during the ‘Q and A’ sessions.”
Also included with the Talladega Experience package is a Pre-Race Pit Pass, Suite/Hospitality parking pass, an event souvenir and access to the track for Driver Introductions before the race. Price for the package is $139 per person (plus cost of frontstretch race ticket).
MacDonald Motorsports is proud to announce that Random Acts will be featured on the No. 81 of Jason Bowles this weekend at Atlanta Motor Speedway. Random Acts is a 501(c)(3) non-profit organization that aims to conquer the world, one random act of kindness at a time. Bowles and the team are excited to represent such a great organization on the No. 81 for the NRA American Warrior300 this Saturday night.
“I learned about Random Acts through their director, Cinde Monsam,” says team owner Randy MacDonald. “Without sponsorship for Atlanta, I presented them with the opportunity to be highlighted on our racecar this weekend and they were thrilled with the opportunity. It will be great to have Random Acts on the car, and hopefully this will inspire people to perform more random acts of kindness in their daily lives.”
Random Acts works to motivate people to demonstrate more kindness on a daily basis. A stranger needs help carrying their groceries; a homebound neighbor could use some cheering up. These opportunities crop up every day and most of us are so busy that we miss them. All you have to do is pay attention and offer kindness whenever, wherever you can. To learn more about Random Acts and how to get involved, please visit www.therandomact.org.
"We couldn't be happier to have partnered with MacDonald Motorsports,” explained Misha Collins, Founder and Board President of Random Acts. “Being featured in a NASCAR event is not only an honor, but it makes Random Acts both cooler and faster than ever before.”
Jason and the team come into Atlanta sitting 14th in the driver standings. Through 23 races, Bowles has recorded 12top-20 finishes, with a best finish of 14th, twice.
With only two races remaining before the field for the Chase for the Sprint Cup is set following Richmond, Atlanta will play a pivotal role in shaping the participants in the Chase.
This year’s wild-card battle has thrilled fans week-after-week and has made for exciting, can’t-miss racing throughout the summer. Here’s a breakdown of those drivers battling for wild-card positioning, and how they shape up this weekend:
Kasey Kahne: Kahne, who currently holds the first wild-card, is a two-time winner at AMS. Kahne is quickly closing in on potentially moving into the top-10 in points. Kahne has two wins in 2012 and is currently 11th in the standings.
“Atlanta is my favorite track on the circuit,” said Kahne. “It’s wide and fast, so we can race a lot of different lines. We have a good history here, and I expect a good weekend with a Hendrick Motorsports car under me.”
Carl Edwards: Edwards has yet to win in 2012 but is a three-time winner at AMS. Edwards desperately needs a win to try to work his way into the wild-card, but likes the schedule for the next couple of weeks. Edwards is 12th in the current points standings.
“I don’t think there could be two better tracks coming up,” said Edwards. “Atlanta, it’s one of my personal favorite tracks to drive on. I don’t think there’s a more fun track on the circuit to race on. (Crew Chief) Chad (Norris) and all the guys, we spoke a lot about our strategy for the race. We feel like we have a car sitting there in the hauler that can go win that race.”
Kyle Busch: With a win earlier this season at Richmond, Busch currently holds the second wild-card spot and is 13th in points. Busch has claimed one win at Atlanta, in March of 2008. This win was his first with new team Joe Gibbs Racing, as well as Toyota’s first in Sprint Cup competition. Busch will run all three races this weekend at AMS as he looks to gain some momentum into the fall.
“(To be successful at Atlanta), it takes a lot of things,” said Busch. “You have to have a lot of grip, you have to have a lot of downforce, you have to have tire management, a great engine, and fuel mileage, too. There are a lot of circumstances it can come down to at the end and what it will boil down to.”
Jeff Gordon: A five-time Atlanta winner, Gordon enters the event as the defending winner of the AdvoCare 500. Gordon trails Busch by 16 points in trying to earn that second wild-card position, but a second 2012 win by No. 24 would immediately move him into that spot. Gordon is currently 14th in the standings.
“I expect the track to be a lot faster at night,” said Gordon. “But I think we will still be able to race high, low and everywhere in between. I think one of the reasons so many drivers and teams love this place is the track has a lot of grip, a lot of banking and it is a very fast race track, especially when looking at the qualifying speeds. It’s very fast during the race but it has a lot of fall off, so tire wear is significant and the balance of the car changes throughout a run.”
Ryan Newman: Newman, who is 15th in points, won earlier this season at Martinsville to make himself wild-card eligible, but a wreck last week at Bristol knocked him from the second wild-card position. Newman has seven poles at AMS, but only a best finish of fifth. A win at Atlanta could put him in a more secure position to gain the second wild-card position.
“Atlanta is fast, especially when the conditions are right,” said Newman. “You have to hit your marks. It’s bumpy enough that those bumps can spit you right out. Getting into turn one and the middle of three and four, you’ve got to catch everything just right. It’s kind of like surfing or wakeboarding, you’ve got to catch the waves right, and obviously put the car in the right spot to do the things with the gas and the steering wheel.”
Marcos Ambrose: Currently 16th in points, Ambrose placed himself in the middle of wild-card competition a few weeks back with his win at Watkins Glen. With a recent string of three consecutive top-five finishes, Ambrose is a threat at Atlanta. He enters the event with one top-10 in six events. Like Newman, Ambrose could desperately use another checkered flag to feel better about his chances of earning the final wild-card spot.
Joey Logano: Logano won his second-career race this summer at Pocono, and enters Atlanta hungry for another win. Logano grew up racing on the AMS quarter-mile in the Legends program, so a win at Atlanta would be a “home track” type of victory. It would also be big for sponsor The Home Depot, which is headquartered in Atlanta. Logano is 18th in points, but a second victory would put the final wild-card squarely in his crosshairs.
Atlanta Motor Speedway PR
Toyota Motor Sales, U.S.A., Inc. today announced the Toyota Racing Dream Build Challenge, a vehicle-modification build competition where the fans get to determine the winner. Any fan in the world will be able to go to www.ToyotaRacingDreamBuild.com to watch the builds take shape through a series of reality-style "minisodes."
NASCAR stars Kyle Busch and Clint Bowyer will be modifying a Camry sedan and a Prius hybrid, respectively, while NHRA standouts Antron Brown will be building a Sequoia SUV and Alexis DeJoria a Tundra pickup truck. Though the drivers are competing for glory against one another, the real victor will be the winning driver's charity of choice, which will receive a $50,000 check from Toyota.
"The Toyota Racing Dream Build Challenge highlights Toyota's commitment to great cars, great racing, and our great fans," said Keith Dahl, Toyota national motorsports and engagement marketing manager. "Each driver was given the same resources to ensure a fair fight, and we ourselves are thrilled to see it all unfold."
Voting will open on Oct. 20 and continue for 10 days. Fans will be able to vote once per day via Facebook and enter to win prizes, including a Toyota Racing "Dream Trip", which will be given away to one lucky fan.
The final vehicle builds will be unveiled at a press conference in the Toyota display at the SEMA show in Las Vegas on Oct. 30. Fans will be able to tune in live to watch the entire press conference and see the winner announced in real time.