Sunday, Dec 10

International family of race teams led by Michael Andretti to rebrand under Andretti Global banner

Saturday, Sep 16 563

Andretti Autosport, a Championship-winning motorsports organization, today announced a major rebranding initiative that will see the international organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.  

As a brand that is built on a foundation of racing excellence, the new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s already-established legacy. Andretti Global currently operates in eight motorsports platforms racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.  

Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo. As each of the 2024 racing seasons get underway, fans can look forward to a new digital experience from the most trusted name in motorsports with the rebrand additionally bringing a new structure to the team’s social media presence. 

Andretti Formula E will be the first of the Andretti Global teams to take on the new branding as the reigning Drivers’ World Championship team kicks off Season 10 with testing in October. 

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email  

  

 

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