MAVTV, soon to be rebranded as American Real TV, has announced it will be the title sponsor of the Sept. 28, 2012 NASCAR K&N Pro Series East race at Dover International Speedway. The “American Real TV 150” is the second-to-last event of the season in the series and a pivotal race for those making a final push towards a championship.
This sponsorship is a key element in the rebranding process as MAVTV will be known as American Real TV starting in 2013. The network, which is owned by Lucas Oil Products, Inc., will continue offering content for an action-oriented family audience under its new name.
“The excitement and energy of a NASCAR weekend is the perfect atmosphere to roll out the new ‘American Real’ theme of MAVTV. And, nothing is more real American than a stock car race,” said Bob Patison, president of MAVTV American Real.
The race entitlement is another step in an already strong relationship between Dover International Speedway and Lucas Oil, as the lubricant company has been the title sponsor of the “Lucas Oil 200” NASCAR Camping World Truck Series races in the 2011 and 2012 spring race weekends at the Monster Mile.
Dover Motorsports PR
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