SVRA's Mazda Heritage Cup Expands

Thursday, Jan 09 954

After a successful launch in 2017 that saw steadily growing fields of 1990-1997 NA Miatas, the Sportscar Vintage Racing Association (SVRA) Mazda Miata Heritage Cup will welcome 1999-2005 NB Miatas, creating a second podium, beginning in 2020. And there is one more special opportunity – SVRA is going to waive the entry fee for one marquee event to be held at Road America May 14-17.

“No company has done more for grassroots racing than Mazda and I am very excited for their support to continue and grow our Mazda Miata Heritage Cup,” commented SVRA’s President and CEO Tony Parella. “The racing has been very competitive, and the drivers have really embraced the no-contact, SVRA philosophy. It’s clear the drivers view racing with us as a unique motorsport experience.”

“We are fortunate for the partnership with SVRA, said David Cook, Business Development Manager of Motorsports for Mazda North American Operations. “Both organizations pride themselves on providing a unique and special customer experience.  Growing our relationship with SVRA goes way beyond increasing the racing opportunities for our customers; it provides them with a fun racing experience surrounded by both amazing people and cars.”

2020 Mazda Miata Heritage Cup Tentative Schedule:
– 
Roebling Road, February 14-16
– Road Atlanta, March 26-29
– Road America, May 14-17 Note: Free featured Marquee program for Miata
– Mid-Ohio Sports Car Course, June 25-28
– VIRginia International Raceway, September 24-27
– Savannah Speed Classic, Grand Prize of America
– Circuit of the Americas, November 5-8 note: Spec MX-5 only

With the anticipated large fields, drivers new to SVRA will be reminded that to protect the safe, fair and fun experience, SVRA officials take a zero-tolerance approach to avoidable contact. And this is part of why the experience has been so enjoyable for so many racers, helping to make SVRA the largest vintage racing organization in the United States. Mazda offers SVRA Mazda Miata Heritage Cup drivers contingency awards, which can be found at the Mazda Motorsports Website.

With this announcement Mazda reaffirms its position alongside other top-brand companies on the growing list of SVRA sponsors that include Jaguar, Land Rover, NetJets, Sunoco, Avis, Big Machine Vodka, Remington, TireRack.com, RACELOGIC, and Marathon Coach. SVRA’s nationwide platform is at the heart of the organization’s growth strategy. Sponsorship agreements with powerful brands are combined with the significant participation of legendary professional drivers and leveraging the high net worth demographic in the paddock for sponsorship attraction. This provides three pillars for business expansion. Company officials report consistent annual triple-digit growth since 2012.

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.

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