Potts Racing and Driver Cole Potts Sign with SPEED Energy - Speedway Digest

One of the most fearless and naturally gifted up and coming drivers in desert off-road racing today has joined the SPEED Energy stable of athletes, and will be joining the 4-Time Baja 500 and 3-Time Baja 1000 winner Robby Gordon as an exciting new figurehead, and spokesperson for the worldwide drinks brand during the upcoming 2018 Best in the Desert and SCORE International race seasons. Coming off his first premiere class victory at the SNORE Rage at the River, Cole Potts is an electric addition to the SPEED Energy crew.

“To extend the SPEED Energy presence in the desert with a young talented driver like Cole Potts is something I have been wanting to do for quite awhile. Cole has made great strides in the last few years with his driving abilities, and has really caught my attention as someone to carry my lifestyle brand well knowing the true meaning of SPEED,” stated SPEED Energy President Robby Gordon.

At just nineteen years old, the Scottsdale, Arizona native has been participating in different forms of motorsports including motocross, and off-road racing since the age of 8. However, it wasn’t until the age of 16 Cole’s true passion for off-road racing elevated to the level it is now quickly catapulting to the premiere category in the desert ranks the last three years.

Spending extensive amounts of time riding motocross in his free time, along with Pre-Running with his father veteran racer Craig Potts throughout the desert. Potts has developed the knowledge, and throttle control to continue to be a true threat in the desert each event.

Under the guidance and leadership of the 7-time SCORE International Champion, Robby Gordon, and combining the resources of SPEED Energy Racing and Potts Racing look for both drivers to make serious noise in the desert in 2018 at major events such as the Parker 425, Mint 400, Baja 500, and Baja 1000.

The SPEED Energy entry for Potts Racing will dawn the familiar bright green paint scheme with SPEED Energy on the hood and doors in similar fashion to team leader Robby Gordon. Associate sponsors on the Potts entry will include Toyo Tires, HallmarkTrust.com, Security State Bank, and CPI.

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Adam Sinclair

NHRA, IHRA, Motocross and other forms of motorsports Staff writer
About Me: Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway almost 30 years ago. He has had the privilege of travelling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week. Adam has spent the last three years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.Be sure to tune in for his weekly sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place every Thursday at 8:00 pm EST on the Speedway Digest Radio Network.