NASCAR announced today the addition of six new members to its Integrated Marketing Communications (IMC) department, part of NASCAR’s on-going strategic plan to strengthen its Communications function within the organization. These personnel moves will help advance several key NASCAR business objectives – targeting the youth market, welcoming and growing the Hispanic fan base and broadening NASCAR’s social media presence and impact.
The new IMC members are:
Estefania Acosta-Rubio, Manager, Competition Communications, IMC. Acosta-Rubio served as public relations and marketing manager for the Americas region (North and South America) of the ATP (Association of Tennis Professionals), the global governing body of men’s professional tennis. Born in Venezuela, Acosta-Rubio is fluent in Spanish, English and proficient in French and Portuguese. Prior to the ATP, Acosta-Rubio worked for more than two years at IMG, the athlete and sports management company, after earning her degree in Psychology at Florida International University.
Jayme Christianson, Manager, Competition Communications, IMC. Christianson joins NASCAR after five years as a communications manager with Red Bull Racing, handling media and special event responsibilities for NASCAR Sprint Cup Series driver Brian Vickers, among others. Aside from weekly at-track media duties, Christianson also helped develop and maintain Red Bull Racing’s popular social media platforms. Prior to Red Bull, she worked with Kestrel Communications as a production manager, managing television shows on a variety of sports, including NASCAR. Christianson earned her degree in Journalism and Public Relations at the University of Georgia.
Nick Kelly, Manager, Business Communications, IMC. Kelly served as account manager for MGH, a marketing, advertising and PR agency based in Baltimore, Maryland. He previously worked at Charles Ryan Associates in West Virginia after serving as a kicker in the American Indoor Football Association and at Marshall University, where he earned his degree in Business.
Jennie Long, Manager, Competition Communications, IMC. Long comes to NASCAR from Hunter Public Relations in New York City, where she developed digital strategy and managed social media accounts for clients including Hasbro. She was responsible for celebrity relations on behalf of the Hasbro Games team, working with celebrity publicists to manage product requests and serving as brand representative at athletic events and awards shows including the Super Bowl and the Emmy Awards. Long earned her degree in Communications and Journalism at Wake Forest University.
Matt Nordby, Manager, Competition Communications, IMC. Nordby previously was manager of business communications for the Pittsburgh Pirates of Major League Baseball (MLB), having started with the organization in April 2007. He worked previously in Minor League Baseball after graduating from Iowa State University with a degree in Marketing and Management Information Systems.
Becky Williams, Coordinator, Sport Services, IMC. Williams has served as sports and home page web producer for the Orlando Sentinel/OrlandoSentinel.com. She also worked as a copy editor, blogger and designer there after graduating with a degree in Journalism from the University of Central Florida.
Additionally, Trent Bailey, who has been working on digital and social media initiatives within the Integrated Marketing Communications team, moves into the Competition unit as a coordinator. Bailey, who came to NASCAR after securing a degree in Psychology from the University of the South, now will be responsible for media relations and outreach.