Revamped RCR Website Connects with Passionate Fan Base

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Richard Childress Racing re-launched its website (www.RCRRacing.com) today with an exciting new look and interactive content to provide both new and passionate RCR fans the latest RCR news, information and exclusive content.

The new site, designed and hosted by RACERSITES, includes interactivity to allow visitors the ability to customize their experience. Some of the features include:

·           Driver/Team themes – visitors can customize the site to have the sponsor colors/car livery of their favorite driver/team.

·           Expanded driver/team profiles – the redesigned site now features entire sections dedicated to the drivers and the members of the individual racing teams.

·           Driver/team-specific content – crew listings, schedule/results/standings data, news, multimedia, and merchandise is included.

·           Incorporated Social Media content including live Twitter feeds from RCR and the drivers, Facebook updates and exclusive behind-the scenes video.

·           Shop tour video – fans will get a behind-the-scenes look at RCR’s 500,000 square feet of shop space.

·           Legends timeline – a slide show-style feature of milestone events in RCR history.

“We looked to create a newly designed RCR website that matched what NASCAR fans want to see from a race team’s site,” said Ben Schlosser, chief marketing officer at RCR. “As excited as we are about the new website, we will continue to roll out even more features and content in the coming months to for our fans to develop an even deeper connection with RCR, our drivers and our partners.”

RACERSITES has been instrumental in the development and enhancement of motorsports websites for more than a decade. Based in Davidson, N.C., RACERSITES’ clients have won multiple Daytona 500s, Indianapolis 500s, and 24 Hours of Daytona, as well as championships in NASCAR, IndyCar, and Grand-Am Road Racing.

“RCR has such a rich history and strong presence in NASCAR, this new website provides an interactive platform to showcase that legacy and connect with a passionate fan base,” said Chuck Tate, CEO of RACERSITES. “The design and functionality of the site allows RCR to engage fans and sponsors and tell the story of this dynamic NASCAR team.”

RCR PR

Speedway Digest Staff
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