Tuesday, Jan 31

Chip Ganassi Racing Teams Form Athletic Apparel Partnership with C9 by Champion

Thursday, May 23 1846

Chip Ganassi Racing Teams (CGRT) announces a multi-year partnership with C9 by Champion, Target’s exclusive brand of performance activewear, to become the official athletic apparel provider to all six of the organization’s race teams across the NASCAR, INDYCAR and GRAND-AM series. The performance collection will be worn for working out in the gym and training for race days. The lifestyle pieces will be worn by drivers, crew and executive staff at the track.

The program launches over Memorial Day weekend with the Indianapolis 500 (IZOD IndyCar Series), the Coke 600 (NASCAR Sprint Cup Series – NSCS) and the History 300 (NASCAR Nationwide Series – NNS), one of the biggest weekends on the racing calendar. In addition, the C9 by Champion branding will be carried on multiple assets across all six teams and eight drivers, including race cars, team transporters, firesuits and team gear.

Notes of Interest:

·         Performance is Paramount:  The C9 by Champion performance collection includes the latest fabrics, technologies and features, which will help the drivers and crews perform their best under any conditions. Specific features of the C9 by Champion product include temperature control through ventilated fabrics and Duo-Dry™, which wicks away moisture to keep one dry and cool. In addition, C9 by Champion’s Power Core™ compression fit provides the best support and greatest ease of movement for the entire team, no matter the demands of their role.

·         A Driver Lineup Like No Other:  With a lineup that includes Team Target drivers Juan Pablo Montoya, Scott Dixon and Dario Franchitti along with NSCS driver Jamie McMurray, NNS driver Kyle Larson, IZOD IndyCar Series driver Charlie Kimball and GRAND-AM Rolex Sports Car Series drivers Scott Pruett and Memo Rojas, C9 by Champion will be on the backs of some of the best race car drivers in the world. In all, those drivers represent a combined 17 championships, five Indianapolis 500 wins, 14 Rolex 24 At Daytona wins, a Daytona 500 victory and more than 100 race wins.

Quote Board:

·         Ann Fritchman, Chief Customer Officer – HanesBrands: “We’re thrilled to be partnering with Chip Ganassi Racing. There were a number of reasons Chip Ganassi Racing was attractive to us; 1) the diversity of their driver lineup; 2) the range of series they race in and the unique fan base that each possesses and 3) the fact they have a proven record as champions. The partnership fits perfectly with our C9 by Champion collection that is sold exclusively at Target and provides new opportunities to bring the C9 by Champion brand into the lives of our consumers. Additionally, in partnering with Chip Ganassi Racing we’re able to showcase the quality and versatility of our product line, we’ll be providing their team with the performance apparel items they need for training as well as great style apparel items, such as jackets and polos, to be worn around the track on race day.”

·         Steve Lauletta, President, Chip Ganassi Racing Teams: “Our partnership with C9 by Champion spans across all of our teams, in all of the series we compete in which gives the C9 by Champion brand a much broader reach to a much larger audience. There are few teams that can offer such a wide array of quality assets that Chip Ganassi Racing Teams can”

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