Country music singer, songwriter and two-time GRAMMY nominee, Josh Turner, performed in front of thousands of fans at a pre-race concert presented by Lance® sandwich crackers on Saturday, May 18, at the 29th annual NASCAR Sprint All-Star Race at Charlotte Motor Speedway.
Prior to Turner’s 90-minute set, Snyder’s-Lance CEO Carl Lee greeted the crowd and the Lance® Snack Patrol led concert-goers in wishing Lance® “Happy Birthday” in honor of the brand’s 100th anniversary. Approximately 2,000 Snyder’s-Lance employees and their families from the Charlotte facility also participated in the weekend festivities.
“Our year-long 100th anniversary celebration is about giving consumers more of what they love and also thanking our local Snyder’s-Lance associates,” said Tommy Ingram, Senior Brand Director, Bakery, Snyder’s-Lance. “Our partnership with the Charlotte Motor Speedway was the perfect opportunity to get out in the community, enjoy some great live music and interact with race fans of all ages.”
Event attendees in the Fan Zone had a chance to meet with the Lance® Snack Patrol as they hosted giveaways and activities for families and distributed more than 13,000 samples of new Lance® Xtra Fulls™ sandwich crackers throughout the race weekend.
Lance Snacks PR