Joe Denette Motorsports (JDM) is pleased to announce the addition of Smokey Mountain Snuff, America's original and best-selling tobacco-free smokeless brand, to the Ron Hornaday-driven No. 9 NASCAR Camping World Truck Series (NCWTS) entry as both a primary and associate sponsor in selected events throughout the remainder of the 2012 NCWTS season.
Smokey Mountain Snuff will debut as the primary sponsor on Hornaday's Chevrolet Silverado in this weekend's American Ethanol 200 at Iowa Speedway on September 15. They will rejoin the No. 9 entry as primary sponsor for the Smith's 350 at Las Vegas Motor Speedway on September 29 and the Ford EcoBoost 200 at Homestead-Miami Speedway on November 16.
Smokey Mountain Snuff will join the lineup as an associate sponsor on Hornaday's No. 9 Chevrolet Silverado for the WinStar World Casino 350 at Texas Motor Speedway on November 2.
"Smokey Mountain is excited to be a part of NASCAR, and the Joe Denette Motorsports Team," said Dave Savoca, President of Smokey Mountain Chew, Inc. "We believe that the No. 9 truck and Ron Hornaday, Jr. in particular, are a perfect fit for the Smokey Mountain brand. Ron is a proven winner, and more importantly, the type of person that we want representing us on and off the track."
Smokey Mountain Chew, Inc. is the World's largest non-tobacco smokeless company, and the category innovator. Smokey Mountain invented tobacco-free snuff as a nicotine-free chewing tobacco option for adult consumers as well as an aid to help people quit chewing tobacco. Smokey Mountain is dedicated to providing the best tobacco-free smokeless alternatives on the market, in the flavors that adult consumers demand.
"We are looking forward to a new partnership with Smokey Mountain Herbal Snuff," said Ron Hornaday, "they are a small but growing company and we are happy to show them how a NASCAR partnership with Joe Denette Motorsports can help build their brand. Smokey Mountain is not only a great fit with our team, but a great fit for our sport and our series. We are happy to introduce our fans to this great industry-leading product."