Saturday, Jul 02

Sponsorship Battle Moves Social

Thursday, Mar 16 4106

Late Wednesday evening, BK Racing announced that SunFrog, an apparel printing company, would hop on board with Gray Gaulding in the Monster Energy NASCAR Cup Series (MENCS), beginning this weekend at Phoenix International Raceway.

SunFrog was currently in a partnership in the NASCAR Camping World Truck Series with Brandon Brown and Brandonbilt Motorsports. This sponsorship began this season at Daytona International Speedway with SunFrog having the option to sponsor more races, if they so choose.

The announcement was a shot to the heart for Brandon Brown and Tommy Joe Martins, who is involved with Brandonbilt Motorsports through a partnership announced over the offseason with Martins Motorsports. Both drivers went to social media to express their frustrations with the announcement.

Speedway Digest (SD) reached out to Martins, but was declined comment due to the concerns already expressed on Twitter.

Brown exclusively told Speedway Digest that there was no indication to him that SunFrog would be jumping over to Gaulding. "This means a limited schedule and a lot of hard work to find some more funding and partners, but I'm really bummed out they left a team that they could have built a long lasting relationship and we could have built on each others success both on and off the track," said Brown to SD. "For me I really look to my partners as people to help grow as they help me both on and off the track, allowing us to make progress at an accelerated pace. But I do hope they find success with gray. I just wish I had family funding to put me at the level he is to try and gain partners but I'm very blessed with what I have to work with and I will always be thankful for my opportunities, I just really want to make the most of every single chance because in this sport there's always a chance it could be the last"

Speedway Digest also reached out to BK Racing for comment about the frustration on Twitter, but was declined comment.

Brandonbilt Motorsports continue their search for more sponsorship following the announcement.

Finding a sponsor is hard to come by for many drivers in the top ranks of NASCAR.

However, it is the grind many drivers have to face when it comes to racing.

Caleb Whisler

I am 19 years old from Atlanta, GA. I have been following motorsports since I was born. Motorsports has been "passed down" in my family. I am named after NASCAR Hall of Famer, William Caleb Yarborough, also known as Cale. Growing up in the southeast, racing was something that was a Sunday tradition after church. What an honor it is to share that passion with others.


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