It is not everyday that a NASCAR Sprint Cup Series driver takes over a food truck. Yes, a food truck.

Stewart-Haas Racing driver Danica Patrick opted to do something rather different with her sponsor, Aspen Dental. In an attempt to raise awareness for consequences for those who do not take care of their teeth, Patrick took over a food truck, serving some rather unappetizing items. 

The campaign, called “A Taste of the Future," has the Cup Series driver serving extremely unhealthy food to customers, especially with a few mixtures in a blender. Showing the stunned reactions of people, the two-minute feature elaborates on why people need to keep a healthy diet.


“Delaying dental visits for years is similar to what happens when you don’t keep up maintenance on your car and then expect it to perform the way it should," said Patrick. "You end up having higher costs to repair damage that could have been prevented with proper, regular maintenance. I love the approach that Aspen Dental took with this video – it’s a fun and creative way to deliver what is actually a really serious health message about the importance of oral health to overall health, and I was proud to be a part of it.”

Aspen Dental has a multi-race deal as the primary sponsor of Patrick's No. 10 Chevrolet. Through eight races, she has two top 10s, and sits 13th in points. Following the race at Bristol, Patrick set the record for most top-10 finishes by a female driver, with six in her 90 career starts in NASCAR's premier division.