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Bloomin’ MondayTM is Back!

Thursday, Feb 14 1877

After its inaugural season with Stewart-Haas Racing in 2012 that saw Outback Steakhouse deliver over 100,000 free Bloomin’ Onions® to race fans, Bloomin’ MondayTMis back for 2013.

Every time Ryan “Bloomin’ “Newman finishes in the top-10 of a NASCAR Sprint Cup Series race, fans can get a free Bloomin’ Onion at Outback Steakhouse on the Monday immediately following the race. Fans simply need to reference the promotion to their server to receive their Bloomin’ Onion. Newman scored 15 top-10 finishes in 2012 (including the non-points NASCAR Sprint All-Star Race).

The race is on for a free Bloomin’ Onion beginning with the season-opening Daytona 500 at Daytona (Fla.) International Speedway. Newman won the 50th running of the Daytona 500 in 2008.

“I’m happy that Outback Steakhouse is continuing the Bloomin’ Monday promotion for the 2013 season,” said Newman, driver of the No. 39 Outback Steakhouse Chevrolet SS for Stewart-Haas Racing. “It was cool that the fans could get something from our team having a good finish. It gave them another reason to cheer us on.

“Believe me, I heard from fans who were disappointed when we didn’t get top-10s. We had 15 top-10 finishes last year, a number we’re planning to beat in 2013, which will make for a lot of happy Bloomin’ Onion fans.”

Outback Steakhouse will be the primary sponsor of Newman and the No. 39 team for three races in 2013 – at Richmond (Va.) International Raceway in April, Daytona International Speedway in July and Texas Motor Speedway in Fort Worth in November. When not serving as a primary sponsor, Outback Steakhouse will be an associate sponsor with placement on the B-post of the No. 39 Chevrolet.

“The launch of our Bloomin’ Monday promotion in 2012 fueled results beyond what we had hoped,” said Mike Kappitt, chief marketing officer, Outback Steakhouse. “Outback is looking forward to this 2013 NASCAR Sprint Cup season and cheering Ryan on to many more top-10 finishes.”

Offer valid with any purchase. One per table. Offer subject to change. Prices and participation may vary.


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