The NASCAR Cup series is one of the most popular series of the National Association for Stock Car Auto Racing. There are many different types of motorsports in the United States, but NASCAR remains the most popular. Despite having been in existence for more than 60 years, NASCAR still draws in audiences and excitement from hundreds of thousands of people who follow the drama that unfolds on the track. So, what are some of the reasons for NASCAR’s continued and growing popularity?
- Growing Popularity of eSports
One of the main reasons behind the recent surge in the popularity of motorsports has been the rise of Esports. During the lockdown that characterized the pandemic, the number of sim-racing esports competitions grew considerably. The virtual racing that filled the void then left by live racing events drew people’s attention to the sport. Furthermore, the more high-profile drivers jump on the bandwagon. Since then, more and more people have continued to watch esports, improving their interest in, and understanding of NASCAR races.
The recent decision by NASCAR to launch its league shouldn’t come as a surprise since the NFL and MLS have already made inroads into esports. The esports market is vast and largely untapped. Its growing popularity and the inroads made by motorsports into the field have contributed significantly to the rising popularity of the sport in the United States.
Esports are virtual, meaning they are less expensive to host, yet the dividends are immense. Unlike on-field events that require coordination between concessionaires, track personnel, and racing teams. Students choose to engage agencies like Royalwriter to get help with assignments as they participate in e-sporting events. NASCAR virtual races will only require gaming consoles and will be live-streamed to any part of the world. The audience will keep growing and the returns for NASCAR will be immense.
- Driver Accessibility
For years, NASCAR has grown in popularity as a spectator sport. The motorsport industry has, over the recent years, started to recognize the importance of customer experience in its growth and business. Of course, there have always been the good parts of drinks, food, and the ability of fans to listen directly to the emotions and strategy of drivers and teams using radio scanners. These attributes have helped NASCAR stand out over the years. However, one thing that puts NASCAR way above the competition is its driver accessibility.
Some of the most popular NASCAR drivers have taken part in esports since the lockdown, allowing fans to see a more relatable and human aspect of the sport. Through personal streams, fans can experience racing like never before, enjoying amazing content that has them returning for more. Drivers who interact with fans on esports platforms and social media gain popularity and help spread awareness about NASCAR.
The truth is that anyone can enjoy NASCAR since the fan access is high. Furthermore, NASCAR is highly popular because of the investments it has made in making sure that anyone who wants to watch a race can do so. Fans can watch the races on multiple platforms, whether in-person, through online streams, or on television.
- An Electric Atmosphere
One of the most important things that has made NASCAR motorsports over the years is the electric atmosphere fans enjoy when they watch races. Regardless of the event you are watching, the atmosphere is always lively and intense. Like a rock concert, there are always large crowds and powerful vehicles participating in the events.
The hype around the events and the showmanship are always awe-inspiring. Some motorsport events even have additional entertainment options to keep fans on their feet and excited. Live performances by some of the biggest names in the music industry are common and fans always get value for their money.
Although the racing events remain the major attraction, the other elements and entertainment personalities combine to create a unique memorable experience that revelers get to talk about for the rest of their lives. The unique experience, combined with word-of-mouth advertisement by fans, is responsible for a huge fraction of the growth in NASCAR’s popularity.
- The Adrenaline Rush
Many people enjoy NASCAR events because of the nail-biting finishes and adrenaline rush that characterizes the competitive races. Other than the overall enjoyable experience outside the tracks, fans get to enjoy the intense adrenaline rush they get from the high-speed races and photo finishes. Nothing can be compared to the experience of powerful cars competing at high speeds and driven by some of the best-trained drivers in the world. Fans get to experience an adrenaline rush from all the dangers the drivers are exposed to.
- The Social Element
One of the most enjoyable aspects of NASCAR events is the social element. The huge crowds attract people from all walks of life and different parts of the world. It is one of the most popular social platforms where people get to meet others with whom they share interests. The events allow for socializing, with others meeting professionals within their career fields for networking opportunities. In other words, some people attend racing events just so they can socialize and grow.
- Amazing Social Media Engagement
One of the best things about NASCAR that has made it grow exponentially over the recent past is how it engages fans on social media. In addition to its over 3.3 million followers on Twitter, NASCAR actively engages with more than 4.8 million followers on Facebook and 1 million followers on Instagram. Nacar started talking directly to fans on social media in 2019, demonstrating a shift in strategy that has worked wonders for the sport’s growth. Since then, the emphasis has been on accessibility.
The Bottom Line
NASCAR has grown in popularity over the past decade, and this article has presented some of the reasons for this growth. From an improved social media strategy to better driver accessibility and the surge of esports, everything seems to be working in the motorsport agency’s favor. NASCAR continues to grow each year and more can be expected in terms of popularity.