Monday, Jul 04

New Safety Campaign Kicks Off to Curb Street Racing Following National Surge During Pandemic

Saturday, May 21 302

Freeway Insurance, the largest auto insurance and personal lines distributor in the U.S., today announced the launch of a new public safety campaign on the dangers of street racing. In conjunction with NASCAR driver Daniel Suárez, the campaign kicked off with a video of Suárez warning against street racing.

 

As the first Mexican champion in NASCAR, Suárez recorded videos for the campaign appealing to drivers in both English and Spanish.

 

During the pandemic, reports of street racing surged across the country as fewer commuters were on highways and streets became less congested, making them more enticing - and dangerous - for street racing.

 

"A few minutes of fun can change your life forever," Suárez said. "The sad reality is that, most of the time, an innocent bystander pays the price."

 

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"I am very proud of Freeway Insurance and Daniel for launching this much needed campaign across the country," said Trackhouse Owner and Founder Justin Marks. "We all love racing. We live and breathe racing 24 hours a day, seven days a week. But, there is a proper place for racing and it certainly isn't on the city streets. If you want to race, there are tracks in nearly every city in America where you can race safely."

 

Earlier this year, Freeway Insurance expanded its partnership with Suárez, serving as his primary sponsor for five events during the 2022 NASCAR Cup Series. Freeway Insurance also has a national advertising campaign featuring Suárez, including the only Spanish-language commercials featuring a NASCAR driver.

 

"NASCAR fans associate Suárez and the Freeway Insurance Chevrolet Camaro with speed, but we wanted to educate them that nothing is more important than safety when getting behind the wheel of a car," said Cesar Soriano, CEO of Confie. "Even if this campaign stops just one person from putting themselves and others in a dangerous street racing situation, it will have been a success."

 

To learn more about Freeway Insurance, visit freewayinsurance.com.

Adam Sinclair

Adam has been a race fan since the first time he went through the tunnel under the Daytona International Speedway more than 30 years ago. He has had the privilege of traveling to races all across the state of Florida (as well as one race in Ohio), watching nearly everything with a motor compete for fame and glory, as well as participating in various racing schools to get the feel of what racecar drivers go through every week.  

Adam spent several years covering motorsports for Examiner.com., where he had the opportunity to see the racing world from behind the scenes as well as the grandstands. He invites everyone to follow him on Twitter, Facebook, and Google Plus, and looks forward to sharing his enthusiasm for all things racing with the readers of SpeedwayDigest.com.

Be sure to tune in for his sports talk program, Thursday Night Thunder, where he discusses the latest in motorsports news with drivers, crew members, and fans. The show takes place (almost) every Thursday at 8:00 pm EST on the Speedway Digest Radio Network. 

Contact Adam: Email  

  

 

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