● For 51 seasons – from 1960 through 2010 – the NASCAR Cup Series raced twice a year at Atlanta Motor Speedway before scaling back to just one annual visit from 2011 through 2020. This weekend, Cole Custer and the No. 41 Code 3 Associates Ford Mustang team for Stewart-Haas Racing (SHR) join their Cup Series counterparts for a second 2021 event at the 1.54-mile oval during Sunday’s Atlanta 400. When the series last visited there in March for the sixth event of the season, Custer started 27th and finished 18th.
● Riding along with Custer and the No. 41 team for the first time this season will be longtime SHR partner Code 3 Associates, which has been a hero to animals for more than 30 years. If disaster strikes, Code 3 will deploy its Animal Rescue Team to help in emergencies like hurricanes, fires and floods. Since April 21, fans have had the opportunity to see their name featured on the No. 41 Code 3 Associates Ford this weekend. The fundraising campaign generated $4,100 in donations and, as a result, the names of 90 donors will appear on the decklid of Custer’s racecar.
● Sunday’s 400-mile race will be Custer’s milestone 60th Cup Series start and his third at Atlanta. In his first Cup Series start there in June 2020, Custer posted a 19th-place finish.
● In his three Atlanta starts in the NASCAR Xfinity Series, Custer’s best was his most recent, when he qualified his No. 00 SHR Ford on the pole and finished second by .191 of a second to Christopher Bell in the February 2019 race. Custer finished 10th in his Atlanta Xfinity Series debut in 2017 before returning in 2018 to qualify fourth but seeing his race end early after a lap-10 accident.
● Custer first appearance at Atlanta came in the February 2016 NASCAR Camping World Truck Series race, when he started sixth and finished 17th in the No. 00 entry for JR Motorsports.
● After his 17th-place finish in last weekend’s inaugural Cup Series race at Road America in Elkhart Lake, Wisconsin, Custer arrives at Atlanta 28th in the driver standings.
● Code 3 Associates is dedicated to providing professional animal disaster response and resources to communities, as well as providing professional training to individuals and agencies involved in animal related law enforcement and emergency response. The organization’s mission is accomplished through hands-on animal rescue and care operations during disaster events, and through its certified animal welfare training seminars, which include animal cruelty training for investigators.
● As announced during the annual Coca-Cola 600 Memorial Day weekend, Custer and the team encourage fans to join Wow Wow Classic Waffles in support of Feeding America®, the largest hunger relief organization in the United States with a network of 200 food banks and 60,000 food pantries and meal programs. Fans are encouraged to text HUNGER to 50555 to make a $5 donation to Feeding America®, by visiting the Feeding America® donation page on Facebook, or the donation page via the Feeding America® website. Each $1 donated helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks.