Roush Fenway Racing has once again been recognized for outstanding achievement by the prestigious MarCom Awards, taking home three Platinum and three Gold Awards for its marketing efforts in 2020. MarCom Winners are recognized for ‘their excellence in terms of quality, creativity and resourcefulness, with only a small percentage achieving Platinum status.
The team garnered a pair of Platinum Awards for its creative marketing efforts – designed to overcome pandemic induced obstacles – with its highly successful fan-facing Roush Madness platform in March winning in the Social Media Campaign category and a robust Virtual Hospitality Partner program that the team implemented with partners throughout the altered 2020 season awarded in the Communication Program category.
In addition, the team received Platinum Award recognition in the Social Campaign category for its work with Castrol in promoting the Garage Life platform with driver Ryan Newman during the early weeks of the Covid-19 shutdown.
“We are certainly pleased to once again be recognized by the distinguished MarCom Awards panel,” said Roush Fenway president Steve Newmark. “This has obviously been a difficult year for all sports franchises, and we’re proud of our team’s ability to adapt and continue to design and implement creative and innovative platforms during these genuinely challenging times. At the same time, the willingness and trust on our partner’s behalf to allow us to continue to authentically promote their brands is equally rewarding and proves that NASCAR partnerships continue to provide flexible and powerful marketing solutions.”
Roush Fenway Racing also received honors in the Crisis Communications Plan/Response category, taking home a Gold Award for its handling of Ryan Newman’s dramatic accident in the waning moments of the Daytona 500 and his return to the track later in the year.
Additionally, the team won Gold Awards in the Digital Marketing category for its work highlighting the tenth anniversary of its relationship with Fastenal, as well as in the Integrated Marketing category for its program launch with new partner Guaranteed Rate.
Roush Fenway Racing has now won a total of 25 MarCom Platinum Awards since 2011, when it took home its first Platinum for the famed ‘Ricky vs. Trevor’ campaign. In addition, Roush Fenway has also taken home top honors from the PR News Platinum Awards, Social Media Icon Awards and Hermes Awards.
2020 Awards
- Roush Madness Fan Vote – Platinum Award for Social Media Campaign
- Virtual Hospitality Program – Platinum Award for Communications Program
- Ryan Newman Crisis Communications – Crisis Communication Plan/Response
- Castrol Garage Life with Ryan Newman – Platinum Award for Social Campaign
- Fastenal Racing Program – Gold Award – Digital Marketing
- Guaranteed Rate Program Launch – Gold Award – Integrated Marketing
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