Saturday, Dec 02

Cole Custer Moving On from the Championship Hunt

For the final NASCAR Cup Series race of September, Cole Custer and the No. 41 team for Stewart-Haas Racing (SHR) venture out to Las Vegas Motor Speedway for Sunday’s South Point 400. The season’s second stop at the mile-and-a-half desert oval will be Custer’s 33rd Cup Series start.


Las Vegas marks the first race of the Round of 12 in this year’s Cup Series playoffs. Custer qualified for the playoffs in his rookie season. He finished 12th at Darlington (S.C.) Raceway and 14th at Richmond (Va.) Raceway in the opening two races of the Round of 16, but missed advancing to the next round by 28 points after finishing 23rd at Bristol (Tenn.) Motor Speedway last Saturday night after battling an ill-handling Mustang. Nonetheless, the season isn’t a wash for Southern California native. He can finish as high as fifth in the championship points. “I studied as much as I could going into Bristol to figure things out, but I just missed it somewhere,” Custer said. “We’ll keep trying, though, even though we aren’t moving on to the next round.”

In February at Las Vegas, Custer started 17th and finished 19th after fighting a tight-handling car throughout the day. He also made a Cup Series start in 2018 at Las Vegas in a Rick Ware Racing-owned entry, starting 30th and finishing 27th in his first ever Cup Series outing.

In addition to the paint scheme on the No. 41 Ford Mustang, Custer will have two special people riding along with him this weekend. In support of the Martin Truex Jr. Foundation and the NASCAR Foundation’s Cancer Heroes program, Custer will have the names of Kieran Ecker above the driver’s side door and Margaret Evelyn Crosby above the passenger door. Ecker who was nominated by his wife Bethany, was diagnosed with diffuse large b-cell lymphoma last year. Ecker continued to work at Ford Motor Company while undergoing treatment. Evelyn Crosby was nominated by Joe Custer, Cole’s father. Crosby is the rookie driver’s great grandmother and was diagnosed with leukemia and succumbed to the disease in 1937.

In the Xfinity Series, Custer has five starts at Las Vegas from 2017 to 2019 with three pole awards and four top-10 finishes. In total, Custer has an average Xfinity Series starting position of 5.4 and an average finishing position of 7.2, along with 54 laps led. Custer has one 2016 outing in the Gander RV & Outdoor Truck Series at Las Vegas. He started and finished third.

So far this season, Ford has won 17 races, and Custer and his SHR teammate Kevin Harvick have both earned wins for the Blue Oval – one for Custer and nine for Harvick. Ford’s milestone 700th win in the Cup Series came at the hands of Harvick on Aug. 23 at Dover (Del.) International Speedway. Ford captured its first victory on June 25, 1950. Ford drivers made up 50 percent of this year’s starting playoff field, with eight drivers representing the Michigan manufacturer in the Round of 16, and five drivers continuing on to the Round of 12.

With Custer’s Cup Series win July 12 at Kentucky Speedway in Sparta, he became one of 10 drivers who have won in each of NASCAR’s top three national series, as well as in ARCA and one of NASCAR’s developmental series.


Team co-owner Gene Haas’ newest holding, Haas Tooling, was launched as a way for CNC machinists to purchase high quality cutting tools at great prices. Haas’ cutting tools are sold exclusively online at and shipped directly to end users. Beginning July 1, products became available nationally. The cutting tools available for purchase at are even more important during the current COVID-19 pandemic as CNC machines have become vital to producing personal protective equipment.


In 47 starts at Las Vegas, SHR has three wins with team co-owner Tony Stewart capturing the first in March 2012, and Harvick adding wins in March 2015 and March 2018. In total, SHR has three pole awards, eight top-fives and 16 top-10s along with 994 laps led at Las Vegas.


Haas Automation, founded by Haas in 1983, is America’s leading builder of CNC machine tools. The company manufactures a complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. All Haas products are constructed in the company’s 1.1-million-square-foot manufacturing facility in Oxnard, California, and distributed through a worldwide network of Haas Factory Outlets.


Custer, who had a trio of starts in the Cup Series in 2018, clinched 2020 Rookie of the Year honors in his official rookie season in NASCAR’s most prestigious series. Competing against fellow rookie notables Christopher Bell and Tyler Reddick, he was the only rookie to clinch a playoff spot this season.




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