Saturday, Dec 02

Cole Custer First Cup Series Start at Kentucky

Cole Custer and the No. 41 Mustang team head to Kentucky Speedway in Sparta for Sunday’s Kentucky 400.  Sunday’s start is Custer’s 20th career Cup Series start and his first endeavor in the series at the 1.5-mile oval in the Bluegrass State.


The No. 41 machine will sport the livery for Sunday’s 267-lap race. Team co-owner Gene Haas’ newest holding, Haas Tooling was launched last month as a way for CNC machinists to purchase high quality cutting tools at great prices. Haas’ cutting tools are sold exclusively online at and shipped directly to end users. Beginning July 1, products became available nationally. The cutting tools available for purchase on are even more important during the current COVID-19 pandemic as CNC machines have become vital to producing personal protective equipment.

Custer heads to Kentucky coming off his best career Cup Series finish captured last Sunday at Indianapolis Motor Speedway. After starting 30th the rookie driver was able to work his way forward and run in the top-five before ultimately finishing fifth. The result was captured in Custer’s first Cup Series start at the iconic 2.5-mile oval. The finish wrapped up a stellar weekend for SHR at Indianapolis. SHR’s Xfinity Series driver Chase Briscoe won Saturday’s NASCAR Xfinity Series race on the infield road course. SHR’s Kevin Harvick won the Brickyard 400 for back-to-back wins in the crown jewel event. SHR’s Aric Almirola finished third, just ahead of Custer in the top-five.

In Custer’s last five Cup Series starts at 1.5-mile tracks, he has a best finish of 12th earned May 24 at Charlotte (N.C.) Motor Speedway and a best starting position of ninth in the May 28 return to Charlotte.

“Kentucky is an interesting track because it’s a repave, which makes it really fast and you’re carrying a lot of throttle,” Custer said. “It’s also cool at times because you’re able to work a few different lanes and stuff like that. It’s a fast racetrack, that’s for sure, and I think that’s the fun part of it.”

The California native has five NASCAR Xfinity Series starts at Kentucky. He has one pole award earned in July 2018 with a pole speed of 181.458 mph. He also earned one win at Kentucky last year with a margin of victory of 1.651 seconds over Christopher Bell. Overall at Kentucky, Custer has an average Xfinity Series start of 5.0 and an average finish of 10.8. He’s led 151 laps and has finished on the lead lap in four out of five Xfinity Series starts.

“I think some things apply from the Xfinity Series to the Cup Series at Kentucky,” the driver said. “It’s the same racetrack and it’s the same feel. It’s just getting used to what’s different in the Cup car. The two cars are a good amount different, and you have to figure out those differences to make this car as good as you can. The track has the same characteristics, it’s just getting the car down.”

Custer’s first career Cup Series win would catapult him into the NASCAR All-Star Race rescheduled for Wednesday, July 15 at Bristol (Tenn.) Motor Speedway. However, the 22-year-old could earn the No. 41 Ford Mustang a spot in the race by winning the All-Star Fan Vote. Voting is open for one vote per person, per day.

SHR is still looking for its first win at Kentucky Speedway. The Sparta track is the only venue on the Cup Series schedule where the championship organization hasn’t notched a win.

Haas Automation, founded by Haas in 1983, is America’s leading builder of CNC machine tools. The company manufactures a complete line of vertical and horizontal machining centers, turning centers and rotary tables and indexers. All Haas products are constructed in the company’s 1.1-million-square-foot manufacturing facility in Oxnard, California, and distributed through a worldwide network of Haas Factory Outlets.

Even though Custer had a trio of starts in the Cup Series in 2018, 2020 officially marks his Rookie of the Year campaign in NASCAR’s most prestigious series. He’s competing for rookie honors with notables Bell and Tyler Reddick. The three have battled against each other in the Xfinity Series and are making the full-time transition to the Cup Series together.




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